Ogilvy Miami reposted this
Day 2 of Adobe Max. It was my first time attending this event and what stood out to me after these past two days was the incredible impact AI advancements will have on the creative community, especially with the tools we're already familiar with and the new ones emerging. While this was all expected at a conference like this, what also truly surprised me was the focus on our human aspects in the majority of the talks I attended. Emotions, courage, curiosity, liberty – It seems we'll have more time to focus on ideas and strategies, allowing us to be more authentic than ever. Scott Belsky in the first photo shows the impact of AI on workflow. Less time is spent on production and verification, more time to find ways to create differentiation. The second photo is of the Ogilvy One panel with the amazing Ravi Pal, Dom Heinrich, Jessica Criscione and Roberto Fara. Ogilvy Ogilvy LATAM WPP
creative economy thrives on human essence empowered by ai.
product/design obsessive, founder, author, investor
2moglad you could attend. that stood out as a theme for me as well