NYSCATE’s Post

How to get #tradeshow attendees into your booth:   (When you DON’T have pre-set appointments or “lures” a.k.a. raffle prizes and contests to rely on.)   Some creative tactics I learned while manning the KODA booth at #NHS2024: ➡️ Walk the perimeter of the booth, rather than stand inside the booth. Makes you more approachable, and easier to “bump” into. ➡️ As an opening line: Ask their opinions on products you have on display. This was a great ice-breaker for me, and helped us crowd-source the viability of new products. ➡️ Don’t stand behind a table (or too far inside your booth). Puts too much distance between you. ➡️ Another great opening line: “Hey, are you looking for the [Your Brand Name] booth? It’s right over here.” This was a surprisingly effective pattern-break question that put people at ease, and got a handful to stop and look at our wares. ➡️ Be transparent. If you have “new” products on display that are very conceptual, tell people you’re ‘testing some ideas’, and ask for the attendees opinion on your proposed solution.

Judge us on the company we keep. Strategically it makes sense to want to work with the best and biggest brands in their respective spaces; hopefully some of their gloss will rub off on you and your brand benefits through association. That’s more easily said than done though because any robust and meaningful relationship has to be a two-way street, both partners need to bring something to the party. If not, consumers can sniff out inauthenticity at 100 paces and then they’ll run a mile. Great partnerships have to feel like a good fit for both parties and more importantly their customers. Instinctively does it feel “right”, natural and unforced? For us at The Wheel Specialist we love a partnership but these are just some of the filters that we apply before deciding to approach, negotiate and develop any partnership property. We jealously guard our brand but we’ll never try and over-reach in our drive to create something that has legs. “Judge us on the company we keep” is a great strategic goal but it’s difficult to get it right, however there are some partnerships that just click and The Wheel Specialist and Porsche Glub of Great Britain is just one of those that seems to work. We’ve been speaking to The Porsche Club of Great Britain for close to a year and last weekend, we’re really proud to have hosted 50 really enthusiastic members and guests from the club at The Wheel Specialist site in Witney near Oxford, for a “Wheel Workshop”. It’s our chance to show off what we do and why we do it better than others. From buckles to cracks and from scuffs to failed finishes; we walked the club attendees through our multi-stage process and showed how even the most tired of wheels can be given a second chance. What’s more, Neil and his team at The Wheel Specialist Oxford were on had to answer any questions about the members’ own cars – giving each of the attendee’s cars a complimentary check if they wanted it. Hopefully we’ll hosting more Wheel Workshops in association with the Club, elsewhere across the UK and judging by the feedback from attendees we’ve jointly created something that is right for the attendees. And when it comes to attendees, a really big thank you to Martin Phillips who, via his Youtube Channel 60 MPG edited this great film of the event: https://lnkd.in/eUSbkGUt Check out Martin’s channel, there’s some great content on there. Let me know what you think but thanks to all involved and to all those who attended. “Your wheels our passion” is so much more than a headline for us, it’s genuinely what we’re about.

World Wide Web Day: today, August 1st, is the day dedicated to commemorating the birth of the World Wide Web and recognizing its impact on the world. Because since the internet became accessible to everyone, we are all connected. If we are not connected, we do not exist. Being present online is essential, it is everything, to be found by those who need us. Tecnoter helps you with this too. How? Find out here https://lnkd.in/dsu4izqx

The future of digital signage is more than here....it is exploding. Interested in learning more?? #popshap loves to partner with our clients. #eventtech #meetingsmeanbusiness #conferencetechnology #digitalsignage #tradeshows #venuetechnology #hotelsignage

Almost One Year of TKAC It’s crazy to think that it’s been nearly a year since we took the first step and launched TKAC. What started as a wild idea has grown into something real, all because we took a chance. We officially launched the brand in May, but it wasn’t without its ups and downs. At one point, we almost forgot why we started in the first place. But then came our first product, the B-One shirt, symbolizing that first step to Become something better. We wanted to do things differently, and using bamboo fabric was our bold move. None of us had ever worn bamboo before, but now we’re hooked. Fast forward to September, and we've come so far. We’re just past our one-year anniversary since starting TKAC, and it’s been 5 months since we launched our first product. Now, we’ve got 7 products in our lineup, and the 8th is dropping next week. This whole journey has been about testing the market and seeing if others are ready to take a chance with us. - Along the way, we’ve been lucky to connect with some incredible ambassadors whose stories perfectly align with our mission. We hope to welcome even more in the future. - We also attended 4 Fourth Fridays in @forthfriiday Uptown Westerville. A full-circle moment since we used to go to those events as kids! We’re excited to expand into more events next year. Looking back on the past year, we couldn’t be more excited for what’s next. TKAC has a long road ahead, but we’re all in. It’s been a slow yet rewarding journey, and we’re so glad we took the chance to start. To anyone out there with a big idea, don’t hold back. Take your own chance today. No matter how uncertain it feels, it’s better to embrace the unknown than to wonder what might’ve been. Need help taking your first chance? Check out our products. They’re designed to give you the confidence and remind you to keep taking those chances in life. 👇 🌐 www.tkachance.com

𝐖𝐡𝐲 𝐈 𝐋𝐨𝐯𝐞 𝐔𝐬𝐢𝐧𝐠 𝐕𝐀𝐋𝐃 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐢𝐧 𝐂𝐥𝐢𝐧𝐢𝐜𝐚𝐥 𝐒𝐞𝐭𝐭𝐢𝐧𝐠𝐬 Imagine a world where technology seamlessly integrates with clinical expertise to enhance patient care. This is the promise of VALD Health technology—a suite of tools that revolutionises how we assess, treat, and engage with patients. At the heart of this transformation is a simple idea: combining objective data with human intuition unlocks the potential for better outcomes. VALD technology provides objective measurements crucial for precise treatment plans. Tools like the ForceDecks, ForceFrame, Dynamo, Smartspeed, Nordboard and the HumanTrak Movement Analysis System give us accurate data on strength, power, and movement quality. This isn’t just about numbers; it’s about making informed decisions rooted in reality, not guesswork. Consider the impact of having all this data centralised in the VALD Hub. It’s like having a dashboard showing exactly where your patients are on their recovery journey. This clarity allows us to make real-time adjustments and communicate effectively with our patients. When patients see their progress in precise, quantitative terms, it boosts their motivation and compliance with their treatment plans. VALD technology also brings versatility. These tools ensure consistent, high-quality care in a hospital, private clinic, or even a patient’s home. The ability to conduct comprehensive assessments anywhere enhances patient convenience and supports continuity of care. But here’s the real magic: it’s not just about the technology. It’s about what this technology enables us to do. By providing precise, objective data, VALD technology helps us connect with our patients on a deeper level. It transforms the clinical experience from one of uncertainty to one of clarity and purpose. Patients aren’t just following a treatment plan—they’re part of a journey where every step is measured, understood, and celebrated. In essence, VALD technology empowers us to deliver better outcomes by enhancing our ability to see, understand, and act. It’s about using technology not to replace the human touch but to amplify it. When we harness the power of objective data, we create a future where every patient interaction is meaningful, every decision is informed, and every outcome is optimised. This is why I love using VALD technology in clinical settings. It’s not just about improving patient care; it’s about redefining what’s possible when technology and humanity come together. #technology #data #valuedriven #customerexperience #healthcare

Win a CM42 with professional Installation for Your Business! Enter now for a chance to win a CM42 with installation for your business! We are extending this offer until the end of the month. Follow the instructions in the post to secure your tomorrow today! #verkada #castawaysecurity #securingtomorrowtoday

Syzygy in San Diego marked a pivotal moment for Azione Unlimited, setting a new direction in the world of buying groups for home technology pros. From dynamic sessions on innovation to insights on industry growth, this event captured the spirit of transformation. https://hubs.ly/Q02Wn0wJ0

When it comes to portability, versatility and ease of use, few displays can match the Hopup. Here's a quick demonstration of just how simple and quick it is to setup a Hopup Backlit Display. Are you making the most of your trade show presence? Give us a call anytime for more ideas and proven strategies to fit any budget. 🙂 📞 (519) 821-8508 #tradeshow #tradeshowsupplies #tradeshowdisplays #tradeshowdisplay

Are you struggling with lackluster trade show exhibits and chaotic booth setups? 🌟 Having spent most of my adult life in the Canadian exhibit industry, I recently returned after a break and was shocked by what I witnessed over the past year. The quality of exhibits and booth setups I've seen at shows has left much to be desired. From generic catalog-purchased displays with no clear message to poorly constructed booths that won't last past a couple of shows, the issues are rampant. 🔍 Here's what I've noticed: - Lack of direction and messaging in exhibits - Poor quality displays that fall apart quickly - Dirty and disorganized graphics - Exhibits causing bottlenecks and blocking visitor flow - Booth staff glued to their phones instead of engaging with attendees If you're ready to elevate your trade show presence and maximize your return on investment, let's connect! Contact me to discuss how we can bring structure and effectiveness to your trade show program. Together, we can turn the chaos into success! 🚀 #TradeShows #Exhibits #EventMarketing #geron65 #tradeshowscanada