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While we were looking for a good specialist I faced a real problem - shortage of personnel in PR in CIS countries. 🙋♀️ Finding strong PR professionals in the CIS is increasingly challenging due to a high demand for digital skills, shifts in media landscapes, and the rise of localized strategies. Companies in Uzbekistan and Kazakhstan, for instance, often face the issue of underqualified candidates in digital PR and influencer management, key growing areas in PR. In addition, the ongoing regional economic shifts mean many PR specialists are transitioning to more lucrative roles in marketing or digital strategy, making talent harder to retain. 🌍 𝐋𝐨𝐜𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Globalization is giving way to more region-specific communication strategies. For example for PR in Georgia, Armenia and Azerbaijan, this may mean that professionals with strong knowledge of the local media landscape and regional cultural sensitivities are in higher demand. Localized messaging and tailored content are becoming more important across the CIS and neighboring regions 🔔 𝐁𝐔𝐓 then you can have some surprises with local specialists. 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: hiring qualified local PR professionals might be challenging due to a lack of specific training in communications, public relations, and digital marketing. This is likely exacerbated by a general shortage of highly skilled labor across various industries. Therefore, businesses entering these markets often look for local expertise and may face challenges in finding the right talent due to gaps in professional qualifications and training. So 𝐛𝐞 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐥𝐞𝐯𝐞𝐥 𝐮𝐩 hard skills of employees but be attentive to soft ones - they should be perfect anyways. 🌟 As a result I understand that its really hard and nearly impossible to find 2 in 1 specialist that really DO KNOW local market and have strong hard skills. Im on my way to be the expert with on different markets (long-term task) but always levelup of my hards 👩🏫 In my latest experience the increasing role of AI, automation, and augmented reality is transforming PR practices globally, and this is likely to influence hiring trends CIS as well. PR professionals with expertise in AI-powered tools, data analysis, and content personalization are becoming more valuable. #hiring #pr #hiringinpr #centralasia #caucasus

Jaya Talent is #hiring. 🔥 We seek a highly organized and versatile Public Relations Manager for the CEO and Founder of a blockchain-based project. The individual must be based in #Kyiv, #Ukraine (no remote work).  This role involves managing the CEO's public image, developing content plans, and coordinating various PR activities.   Key Responsibilities: Public Relations Management: ● Develop and execute a content plan for the CEO’s personal and professional identity. ● Manage and post content on 4 Instagram accounts, LinkedIn, Twitter, SoundCloud, and 2 YouTube channels. ● Develop and refine the CEO’s public identity. Media and Press Relations: ● Develop and maintain relationships with media contacts. ● Create and distribute press releases and media kits. ● Monitor media coverage and manage the CEO’s public image. ● Organize interviews in specialized media. Event Management: ● Plan and coordinate events involving the CEO. ● Liaise with vendors, venues, and stakeholders. ● Manage event budgets, timelines, and logistics. ● Coordinate event marketing and promotions. Qualifications: ● Proven experience in public relations and social media management. ● Excellent written and verbal communication skills in English. ● Proficient in Google Suite. ● Strong organizational and multitasking abilities. ● Ability to work in Kyiv, Ukraine (no remote work). Preferred Qualifications: ● Bachelor's degree in Marketing, Communications, Public Relations, or a related field. ● Experience in Events Management. ● Familiarity with the local startup and blockchain ecosystem. ● Experience with graphic design and content creation tools. ● Having a car is preferred. 🦄🦄🦄🦄🦄🦄🦄🦄🦄🦄🦄🦄🦄🦄🦄🦄🦄 We specialize in partnering with startups supported by top-tier venture capital firms such as Animoca Brands, Hashed, Coinbase, Solana Foundation, CoinFund, ParaFi Capital, Protocol Labs, M31 Capital, and Sui Foundation. Jaya Talent, a recruitment agency with HQ in Ukraine and Dubai, aiding startups from seed to IPO, recruiting the very best Executives and Tech Talent in the EMEA & APAC and US. 🌐🚀 𝐌𝐢𝐬𝐬𝐢𝐨𝐧 We help founders hire solid talent and make the world a better place for humanity. 𝐖𝐡𝐚𝐭'𝐬 𝐢𝐧 𝐚 𝐧𝐚𝐦𝐞? "Jaya" in Sanskrit means victory, and that's exactly what we deliver. We connect you with winning talent, fuelled by the right attitude and driven by success. 𝐒𝐭𝐚𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐥𝐨𝐨𝐩 𝐰𝐢𝐭𝐡 𝐮𝐬 𝐟𝐨𝐫 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐥𝐚𝐭𝐞𝐬𝐭 𝐮𝐩𝐝𝐚𝐭𝐞𝐬! ⚡𝐋𝐢𝐧𝐤𝐞𝐝𝐢𝐧 𝐆𝐫𝐨𝐮𝐩 - https://lnkd.in/dxBwH_rT ⚡𝑳𝒊𝒏𝒌𝒆𝒅𝒊𝒏 - https://lnkd.in/dGYtP6jP ⚡𝑰𝒏𝒔𝒕𝒂𝒈𝒓𝒂𝒎 - https://lnkd.in/dmQnfqU5 ⚡𝒀𝒐𝒖𝒕𝒖𝒃𝒆 - https://lnkd.in/dD7r5J7j ⚡𝑻𝒘𝒊𝒕𝒕𝒆𝒓 - https://lnkd.in/dv7Vh53U ⚡𝑭𝒐𝒖𝒏𝒅𝒆𝒓 𝒐𝒇 𝑱𝒂𝒚𝒂 𝑻𝒂𝒍𝒆𝒏𝒕 - https://lnkd.in/dFEqNs8R ⚡𝒏𝐞𝒘𝒔𝒍𝒆𝒕𝒕𝒆𝒓 - https://lnkd.in/dVmXcsNs #jayatalent #hiring

In case you are interested

In case you are interested

In case you are interested

📢 Exciting Career Opportunity: Communications Officer at Lightup Impact 🌟 Attention change-makers and communication wizards! Lightup Impact is on the hunt for a Communications Officer to help amplify the voices of grassroots organizations in East Africa. If you have a flair for storytelling and a heart for social impact, this could be your calling! Key Details: Organization: Lightup Impact gGmbH Location: Eldoret, Kenya (Remote work possible 1 day/week) Type: Full-time consultancy (40 hours/week) Duration: 12 months Salary: 40,000 KSH per month Start Date: Between April 15th and May 1st, 2024 About Lightup Impact: Join a dynamic team at a startup NGO that's only two years old but buzzing with energy and driven by a mission to empower grassroots members through peer support, networking, and capacity development in gender and health. Your Role: Develop engaging content for various platforms, including social media, press releases, and newsletters. Manage our website and CRM system, ensuring content is fresh and up to date. Coordinate workshops, capacity-building programs, and our annual conference. Create compelling communications strategies to connect with donors, partners, and the public. We're Looking For: Bachelor’s or Master’s degree in Communications, International Development, Gender Studies, or related fields. 1-2 years of experience in content creation, editorial work, or journalism. Proficiency in CMS (e.g., WordPress) and CRM software (e.g., Hubspot). Exceptional communication skills and a passion for storytelling. Disclaimer: This post is for informational purposes. The Humanitarian is not directly affiliated with this opportunity. To apply, please reach out directly to Lightup Impact. Need help with your application? The Humanitarian can assist in customizing your CV and aligning your experience with this opportunity. Inbox us for support! Not the right fit for you? Sharing might be the Humanitarian thing to do. You never know who in your network might benefit from this opportunity. For more humanitarian opportunities, insights, and updates, follow The Humanitarian. Relevant Hashtags: #TheHumanitarian #GlobalHumanitarian #SocialImpact #InclusiveHumanitarian #HumanitarianInnovation #SustainableDevelopment #CommunicationsOfficer #Empowerment #Storytelling #LightupImpact 📧 To apply or learn more, please send your application to contactus@lightupimpact.com with the subject line "Lightup Impact Job Application – Communications Officer". https://lnkd.in/dNjztcvf

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🌟 Big brand ≠ Big experience 🌟 When a company is looking for an employee, people who’ve worked at big, well-known organizations can seem like perfect candidates. Especially small companies may be eager to hire someone with experience at a big brand, hoping to benefit from their expertise. However, the reality is often more nuanced. I’ve known a marketing manager at Nestle in Belarus. While the role sounded good, in reality, it was very limited to executing strategies dictated by the central CIS office, leaving little room for creativity. In fact, the role was more about hiring and managing advertising agencies and implementing the exact campaigns with pre-written texts and creatives. There was almost nothing about making decisions or estimating the campaign's success on your own. So when a startup or SMB is hiring a person from a big brand, they may quickly realize that the ability to thrive in a highly structured corporate environment doesn't always lead to success in a smaller, more agile setting. ❗️This is not to say that professionals at big companies lack skills or talent. It’s about a hiring manager not being too captivated by a brand in a CV and considering each particular case with a clear head. Have you ever been in a situation where you were impressed by someone’s CV but then quickly became disappointed by their actual performance?

As you may know, the demand for PR services is growing rapidly in Uzbekistan 📈 And we, as an agency, are increasingly encountering the objection: "We decided to hire an in-house PR specialist." Hiring an in-house specialist is a great opportunity to immerse a person in all the internal details of the company. And it's also a great idea for me to write a little post about all the advantages and disadvantages of working with an in-house PR specialist 🙋♂️ So, let's look at all the positive aspects of hiring an in-house PR specialist: • Constant presence: your specialist is always aware of all the details of the company and can respond quickly to any crises; • An internal employee better understands the corporate culture, mission, and values of the company; • An in-house specialist is fully focused on the needs of your company and does not work concurrently with other clients. Disadvantages: • High costs: salary, taxes, training, and other expenses can be significant; • Limited resources: one person may not always be able to cover the entire spectrum of PR tasks, especially if you have a large company; • Finding a qualified specialist, especially in the Uzbek market, can be difficult and time-consuming. I have listed only the main aspects to consider when deciding to hire an in-house PR specialist What do you think, what other advantages and disadvantages could be added to this post? P.S. And yes, I'm not pulling the rope to the agency's side. My next post will be precisely about the advantages and disadvantages of working with a PR agency on an outsourced basis 🤝 #PublicRelations #PR #InHousePR #PRSpecialist #UzbekistanBusiness #BusinessGrowth #PRStrategy #EmployeeBenefits #BusinessDevelopment #PRServices #ProfessionalDevelopment #UzbekistanMarket #BusinessInsights