Not On The High Street’s Post

⚡Flashback Friday to the first-of-its-kind campaign that took the skies by storm✈ The Situation❌: A year after the TCLOV opened, they were killing it as a game-changing lifestyle brand. Every room, restaurant & entertainment venue was consistently at capacity & in demand - but the casino floor was having a different success. Leadership threw a jump ball to the IAT team. The All Terrain team grabbed it & ran with it. Our Insight🔆: 1 in 7 travelers to Vegas make plans after they land in one of the noisiest places on earth. Leading us to a white space in the only place they weren't being heavily marketed to… in flight. The Solution✅: we created a first-of-its-kind campaign with an in-flight gifting program. During beverage service, the flight attendants would ask the passengers if they would like a gift from The Cosmopolitan of Las Vegas. YES, PLEASE, was always the answer! Travelers were given a sleek box containing beautifully designed on-property offers & premiums. Offers varied with some food & beverage, but most were gaming-focused. Seatmates began to trade cards & make plans to visit TCOLV at 30,000 feet. The Results👏: 600,000 gifts were distributed within the first 6 months, coupled with 30,000 new loyalty members joining in the initial 6 weeks of activation. With a remarkable 5% redemption rate, this initiative captured MASSIVE attention & paid for itself in the first 6 months. The campaign was such a success that it was extended for another 2 years, solidifying its place as the best-performing OOH campaign for TCOLV for that time frame. Is it time to get to know All Terrain better? We say YES, PLEASE #cosmopolitanoflasvegas #unitedairlines #inflightcampaign #allterrainxm #strategicthinking

Shuffleboard is gaining momentum as part of the competitive socializing trend, with concepts like Electric Shuffle transforming classic games into modern, sharable experiences that appeal to Gen Z and beyond. These experiential venues are driving foot traffic for landlords while offering guests unique ways to gather, celebrate, and connect.   SRS' John Few, Managing Principal in Newport Beach and Master Broker for Electric Shuffle is managing expansion across the US, connecting this innovative concept with prime locations in premier mixed-use projects in markets with a vibrant social fabric. Curious about how experiential retail is reshaping social experiences? Read the full ICSC article to learn more about this trend and how powerhouse concepts like Electric Shuffle are leading the charge 🥌➡️ https://lnkd.in/gwTfbCQ3   #ExperientialRetail #RetailBrokerage #RetailInsights #RetailTrends

Is anyone else watching “Owning Manhattan” on Netflix?😅 It’s a great show about New York Real Estate, similar to Selling Sunset (only in my opinion… better houses! and better storytelling). What I particularly enjoyed about the show was seeing that these realtors understood the power of event and experiential marketing. There are multiple moments throughout the season that showcase this: - Chloe’s experiential open house party with themed cocktails, synchronized swimmers and immersive plant decor.  - Multiple open houses with themed snacks and refreshments. - The intimate team dinner as a means of retaining top employees. - Ryan’s business anniversary party (to build company culture & showcase the brand). - The music video that Jade produced to sell a commercial property. Elevating your open house to be more of an event is probably one of the better marketing investments you can make. You’re really able to showcase the lifestyle your buyers are getting when they purchase the home. After all, it’s the lifestyle you’re selling, it’s emotion, its not a house. #OwningManhattan #EventMarketing #EventPlanner

The Tennessee Titans, a high-profile professional sports franchise renowned for their commitment to sustainability, are joining forces with Kimberly-Clark. This exciting partnership will be centered at Nissan Stadium, furthering their shared vision for a greener future.

I had the chance to experience Wingstop Restaurants Inc. / Wingstop Fr's latest activation in Paris, and wow—it was something special! For those who might not know, Wing Stop is making its grand entrance into France, and they chose the perfect moment to do it: during the Olympics in Paris. Their pop-up event, aptly named "House of Flavor," was a full-blown experience that was as much about culture as it was about food. 🍗 The concept was simple yet brilliant. Visitors had the option of a free chicken tender menu or their famous wings, and they didn't stop there. There was a bar for drinks, but the real magic was in how they recreated that authentic urban vibe. Picture this: a small basketball court, urban music filling the air, and even a pop-up sneaker shop. They didn't just bring wings; they brought a slice of American street culture right into the heart of Paris. 💈 And it wasn't just about the food. Wing Stop went above and beyond by collaborating with popular local barbers and nail artists, offering free haircuts and manicures. It felt like a block party—a true cookout on an American street corner, right here in Paris. Their ability to connect with their core demographic, even thousands of miles away from where they started, is nothing short of impressive. 🎶 This activation was more than just a marketing move—it was a cultural exchange, blending the essence of Wing Stop's roots with the vibrant spirit of Paris. As someone deeply involved in marketing and project management, it was inspiring to see a brand stay so true to its identity while successfully adapting to a new market. 🇫🇷 If Wing Stop’s Parisian debut is any indication, I think we’re in for some exciting times ahead as they continue to expand. Kudos to the team for pulling off such a seamless and engaging launch. Can’t wait to see what they do next! #Marketing #DigitalMarketing #ProjectManagement #WingStop #HouseOfFlavor #BrandActivation #Paris2024 #UrbanCulture #BrandExpansion

🐮🍎 Whether you’ve heard of the brand or not, there’s no denying that Stew Leonard's has redefined the grocery shopping experience by turning it into a theme park-like journey and, in doing so, standing out in a traditional market. This goes beyond selling products to shaping expectations and delivering a unique brand experience. #BrandExperience #CustomerExperience #DistinctiveBrandAssets

Take a deep dive into the 2024 #GrandEx Award and learn how Taco Bell and its cast of partners rewrote the playbook on experiential earned media—and scored the event campaign of the year—with "Live Más LIVE."

🐮🍎 SMILE IT'S FRIDAY... When food meet entertainment ; great and quick read before Easter. Whether you’ve heard of this brand or not, Stew Leonard's, a US brand, has redefined the grocery shopping experience by turning it into a theme park-like journey and, in doing so, standing out in a traditional market. This goes beyond selling products to shaping expectations and delivering a unique brand experience. #BrandExperience #CustomerExperience #DistinctiveBrandAssets

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Finding the right partners in business is one of the keys to success. Exciting news! Nada is proud to announce our partnership with American Dream. Interested in partnering with us? Let's discuss! #Partnership #BusinessSuccess