Norstat’s Post

What are consumers planning on buying this Christmas, and how much do they have to spend? New research carried out by Opinium for the IPA shows that the average British consumer expects to spend almost £600 (£593.90) on core Christmas-related products and activity - including food, gifts, decorations, socialising and travelling - during the 2024 festive period. Our new report, 'The 2024 Christmas Consumer', provides insights into the habits, feelings and plans of UK adults around Christmas 2024 to help brands and agencies appeal best to their consumers. For the full findings and to get your copy: https://ow.ly/EpZG50SKKu5

Christmas in October? It might sound a bit early, but Britain’s retailers are already decking the halls. In this post, I explore how businesses can tap into early anticipation and build momentum for success. Check out how festive beans and baubles could inspire your next big move! #MarketingStrategy #BusinessGrowth

30 Days 'til Christmas! Is your business ready for the festive rush? 🎄 The holiday season waits for no one! Now’s the time to make your list, check it twice, and stay ahead during the busiest time of the year. Here’s how to be ready for the wave of last-minute shoppers, frantic gift-hunters, and holiday spenders: ✅ Stock Up – Don’t let your bestsellers sell out! Secure your inventory now to keep your customers smiling. ✅ Website Tune-Up – A slow site during the holiday rush? No way! Ensure your website is fast, mobile-friendly, and ready to handle the festive traffic. ✅ Promos & Deals – Launch your offers early! Holiday bundles, discounts, and limited-time deals are exactly what shoppers are after. ✅ Customer Service – More customers mean more questions. Equip your team to handle the holiday buzz with speedy, friendly support to keep the festive vibes alive. Need help ticking all these boxes? Thought so too! 📞 Call us at 1300 247 045 and let’s power up your Christmas game together. 🚀

The holiday season is coming up fast 🎅📅 and now’s a great time to start preparing your business for any Christmas close down period, or staff shortages if you have team members on leave. Here are the top 3 tasks to tackle 8 weeks out: 🤑 Review Your Finances Get a clear picture of your cash flow. Make sure you have enough funds set aside to cover the holiday period and any year-end expenses. 📢  Plan Your Marketing Campaigns Map out your Christmas promotions and sales strategies. Schedule social media posts and email campaigns to keep your brand top of mind during the festive season. 📦  Stock Up on Supplies If you're in retail or hospitality, ensure your inventory is well-stocked. Place orders for any supplies you’ll need to avoid last-minute panic. Starting early means a smoother, stress-free December 🎄✨ Stay tuned for more insights and reminders in the coming weeks!

Are you taking advantage of the upcoming festive period to stay in touch with your customers? If you're not sure how to approach the holiday season, Leanne Cassidy has written this blog with some ideas to get you started. https://lnkd.in/e8CYDm42

Ready to Hop into Easter with a Tech-Savvy Twist? (Research insights) Easter is around the corner, and we’ve got a tech-savvy twist for you! Learn how to make the most of this festive season with our latest tips and strategies. 🔗 Read the full article here: https://buff.ly/4aefnMM Prepare for a tech-savvy Easter!

The mistake you’re likely to repeat this year… We all know the marketplace is about to change as we enter into the festive season, December right? First of all, prices of goods will spike, then, customer preferences will shift. For instance, my gifts and surprise business clients will now want more festive packages and more themed surprises, but that's general. A more specific question to ask is, 'What themes are they likely to request for?' I'm going to show you how to find answers that work for such a question but before that, I want to say that asking this question especially at this time will help you to plan ahead and escape the price spikes that will surely come 😂. Now let's get into it: To effectively answer such a question, 1. Use the internet; There are several tools you can use to research current trends in your industry. A good example is Google's google trends. It'll give you real time informaton on current trends in your industry then, you can make preparations with that information. Explore it and let me know if it helps. 2. Diversify your revenue streams: This is something that I add to my Black Friday posts but it's fitting that it should be here. What you're going to do is, create packages around the current trend and interests of your clients. Using myself as an example again, My clients know to expect special Xmas packages and possibly, discounted themed surprises. Those are just a few. Create similar things for your business in anticipation of the holiday season. If you would like me to give suggestions for your specific business, Put it in the comments section ⬇️ #xmassales #markettrends #pricingtips

In My Opinion: Consumer Sentiment Towards Christmas 2024 By Andrea Steel, Qualitative Specialist As we approach the festive season, it’s fascinating to see how consumer behaviours are shaping up for #Christmas 2024. From younger families embracing the hosting duties for larger gatherings, to seasoned planners making savvy decisions, the trends this year are all about indulgence, careful spending, and reducing waste. Christmas is a time for celebration, but also for making thoughtful choices. This year, it’s all about balance: treating yourself while being mindful of budgets and waste. What are your Christmas plans? How do you stay ahead of festive trends? Share your thoughts in the comments! Want to dig deeper into festive trends? Contact us for insights and expert advice: https://lnkd.in/exa5U4wd #InMyOpinion #Christmas2024 #ConsumerInsights #FestivePlanning #Sustainability #FoodInnovation #GoodSenseResearch #MarketTrends #CheeseLovers #FoodWaste

🎁 Boost Your Holiday Sales with These Winning Strategies! 🎁 The holiday season is a prime time for businesses to maximize earnings with festive sales and limited-time offers. But it's also one of the most competitive times of the year. Whether it's Valentine's chocolates, Thanksgiving spice racks, or Christmas trinkets, seasonal products always attract shoppers. Here’s how to capitalize on the holiday sales rush: 1️⃣ **Start Early, End Late:** Begin promotions early and keep them rolling a week after the holiday. 2️⃣ **Holiday-Themed Products:** Offer specialized, limited-edition holiday items. 3️⃣ **Festive Decorations:** Transform your store or website with cheerful holiday decor. 4️⃣ **Seasonal Events:** Host in-store workshops or online virtual events. 5️⃣ **Social Media Redesign:** Update your profiles and content to reflect holiday themes. 6️⃣ **Lead to Website:** Make your website the central hub for sales. 7️⃣ **Targeted Suggestions:** Use customer data to offer personalized recommendations. 8️⃣ **Nostalgia Marketing:** Incorporate nostalgic themes to create emotional connections. 9️⃣ **Promos and Giveaways:** Entice customers with promotions and social media contests. 🔟 **Reward Loyal Customers:** Offer exclusive perks to your loyal customers. Utilize these strategies to stand out and make the most of the holiday sales season! 🎄🛍️ 🔗 [Learn more here](https://lnkd.in/gtWsgytC) #HolidaySales #MarketingStrategies #SeasonalSuccess #MKMarketingServices #BoostSales #FestiveMarketing #CustomerEngagement

WINTER WONDERS! With the festive season just a hop, skip and a jump away, advertising in our Winter (Dec/Jan) issue is essential for Norfolk and Suffolk businesses who rely on Christmas to really push their products and services to our 170,000 readers.  But how can they ring the changes to boost sales at this crucial time? Here are few tips: OFFER A SALE – We all love a discount, don’t we? So get the tills ringing by costing in some fab festive price reductions to get rid of old stock, or build customer loyalty, and help people to save money while they spend it with you! INTERACTION – Tap into what your customers are feeling at this time of year and what they might need. Think cosiness, warmth, community, good things to eat and drink, and you will get their attention. WINTER THEMES – Incorporating a winter theme into your brand image can give it a boost and make it stand out from the crowd. It also shows you have a sense of humour and are tuned into the festive spirit. NEW YEAR – Whether we keep them or not, New Year’s resolutions are a mark of turning over a fresh leaf. Highlighting this in a positive way can be very effective for a business…a new start can be quite refreshing. We still have a few slots left in our Winter issue, so just give our friendly team a call on 01284 788623 and let’s get your festive phone jingling! village-people.info Follow us on Instagram @vpmagazine