NoGood’s Post

Tired of the Black Friday bullsh*t? So are we.⁠ ⁠ Since 2018, we've chosen to "blackout" on Black Friday by closing our shop for 24 hours as a stand against over-consumption and the madness of discounts.⁠ ⁠ This year, Black Friday feels even more insane yet watered down than ever before. Sales started months ago, and "Black Friday" has stretched into "Black Month." Who even remembers the original date anymore?⁠ ⁠ Here's the reality:⁠ This season matters to businesses like ours. Instead of slashing our prices and running a big sale campaign OR closing up shop completely as a statement - this year, we're taking the cute medium.⁠ ⁠ 🎀 We will offer a little treat for our customers this weekend. Not because it's Black Friday but because it fits in the time before Christmas. Our statement this year is to sticking our sustainable values, regardless of what others are doing.⁠ ⁠ So, if you're shopping this week (or anytime), remember:⁠ 🖤Buy only what you need.⁠ 🖤Choose consciously.⁠ 🖤Support sustainable brands.⁠ ⁠ Let's make this season about intention, not excess.⁠ ⁠ ⁠ ⁠ #wearnepra #sustainableactivewear #smallbusiness

🛍️ Black Friday: The Hype is Gone, Y’all. 💨 Remember when Black Friday was an EVENT? Like, we’d carbo-load on Thanksgiving just to prepare for the marathon of doorbusters, parking lot brawls, and awkward run-ins with your kid’s math teacher at 2 AM in the electronics aisle? Good times. But now? Black Friday feels like the friend who shows up way too early to the party. • “Early Black Friday Deals!” …in October. • “Pre-Pre-Black Friday!” Excuse me, WHAT? • By the time November rolls around, I’m not hyped—I’m exhausted. And those amazing deals? Half the time they’re just the same price they were last week, but with more glitter on the sign. 🎇 Let’s be honest: Black Friday has lost its edge. It’s like a sitcom dragging on into its 12th season—predictable, kinda boring, and not nearly as funny anymore. So maybe it’s time for more than just a rebrand. Maybe Black Friday needs a FULL identity crisis. • Let’s do Transparent Friday, where stores admit, “Yeah, this was never actually 50% off.” • Or Chill Friday, where everything’s online, and you can shop in PJs without accidentally body-checking someone for a toaster. • Or my personal favorite: No Friday – because do we really need a specific day to buy things we don’t need with money we don’t have? 🤔 What do you think? Is Black Friday in need of a makeover, or has the magic truly faded? Drop your thoughts below. Bonus points for your most outrageous Black Friday memories or your least favorite “deal.” Let’s make this as fun as the day used to be. #BlackFridayHype #RetailRethink #CanWeBringBackTheMagic #BlackFriday #Rebrand

Imagine enjoying a July afternoon when not one, but several emails reminds you that Black Friday is approaching. Black Friday, that crazy sales event taking place in late November. And we start talking about it already in July? When is too early and when is it just being well-prepared? A pre-launch campaign webpage is never a bad idea (especially with a cool countdown clock), but I do feel like this whole Black Friday thing is getting way out of hand. Are you already ready for Black Friday? 💥 #blackfridaycampaigninjuly #ecommerce #marketingstrategies

Is Black Friday Dead? One thing's for sure: Black Friday no longer commands the same excitement or urgency it did a few years ago. Here's why this shift is happening: 1. Extended Sale Periods Black Friday is no longer a single-day event. Retailers now stretch it into "Black November," starting deals weeks ahead and continuing through Cyber Monday. This dilution spreads consumer spending over time, reducing the frenzy traditionally associated with the day itself. 2. Low or Non-Existent Discounts Research from Which? found that many Black Friday deals aren’t genuine discounts. Products are often the same price—or cheaper—at other times of the year. This undermines the sense of exclusivity and urgency that made Black Friday special. 3. Shift in Consumer Behavior Shoppers are becoming more conscious of overconsumption and sustainability. Many now question the need to buy items they don’t need simply because they’re discounted, reflecting broader concerns about waste and ethical shopping. This year, skincare brand The Ordinary responded to changing consumer sentiment with an anti-Black Friday campaign. Instead of discounts, they closed their website for a day, promoting conscious consumption over impulse buying. Is black friday a thing of the past?

How It Started: The Chaos of Black Friday Remember the days when Black Friday was a frenzy? Picture this: clients running promotions every hour, our warehouse team scrambling to keep up, and footage of shoppers battling over TVs. It was a wild ride, full of unexpected spikes and last-minute surprises. How It's Going: A More Controlled Approach Fast forward to today, and while Black Friday remains busy, it’s a different story. Many brands have shifted to blanket discounts over the weekend or even over the month, leading to a more predictable and manageable experience. The hysteria has calmed, and we’re seeing steady sales without the chaos. As we prepare for this year’s Black Friday, it’s fascinating to see how the landscape has evolved. How are you approaching Black Friday this year? I would love to hear your thoughts... #BlackFriday #RetailTrends #Ecommerce

🎉 Black Friday Is Next Week 😱 ... Or Is It? 🤔 Wait a minute, Black Friday is supposed to be next Friday, right? But let’s be honest, most brands have kicked off their "Black Friday" deals already, some as early as November 1st. By the time next week rolls around, we’ll already be deep into three weeks of “Black Friday.” Which begs the question: is Black Friday even real anymore? Or should we just rename it the November Sales, followed by the Christmas Sales, and then, of course, the January Sales? 🤷 While we’re all for great deals, the constant sales cycles raise a bigger question about authenticity. If every week is a “deal week,” does it dilute the excitement of the big day? What do you think? Are extended Black Friday sales just a savvy marketing strategy, or are they eroding what made Black Friday special? Let’s hear your thoughts below! #BlackFriday #NovemberSales #MarketingStrategy #RetailTrends #CustomerExperience

▪️F Black Friday!!!▪️ We’re sure you’ve noticed—social media, TV, radio, or even just driving down the street. It feels impossible to escape the bombardment of sales and campaigns. At HKT, we’ve spent a lot of time thinking about Black Friday and how it aligns with our values. After much reflection, we’ve made the decision to step away from running a Black Friday sale this year. Here’s why: We believe in fair pricing every day of the year. We’re proud to support UK manufacturing and employ UK staff. Our pricing is designed to ensure we can operate sustainably and provide you with the best possible products—without cutting corners. Offering steep Black Friday discounts would mean compromising these principles. Sure, we could slash prices by 30, 40, or even 50%, but doing so would devalue the hard work and care that goes into everything we do. For us, it’s not about keeping up with trends—it’s about staying true to what we believe in. We understand that shopping thoughtfully isn’t always easy or affordable, especially in the current economic state. That’s why we’re committed to offering high-quality products at honest prices every day—not just during a sale. So, whether you make a purchase today, tomorrow, or whenever the time is right, know that your support means the world to us. Thank you for being part of our journey, The HKT Team #hktproducts #blackfriday

I read a post from Adison Clark couple of days ago that had me thinking. 👏🏼 As Black Friday approaches , branda get caught up in the crazy frenzy of price battle but it’s instead a great time to focus on what truly sets your brand apart. It’s easy to get swept up in discounts, but value runs deeper than a price tag. So, use this moment to remind your customers why they choose you—and why they keep coming back. 💼 You’re more than a quick deal; you’re about quality, care, and dedication. Every product, every interaction, reflects your commitment to excellence and integrity. That’s what makes YOU unique. When Black Friday arrives, make sure your customers see they’re investing in something real and lasting. 🤝🏼 A brand built on true value is a brand they’ll remember. 🤏 #BrandValue #BlackFriday #CustomerCare #Ecommerce

Black Friday… 🫣 Last week we went early with our Black Friday sale at T&T. There’s so much debate around Black Friday and there are definitely two camps on the subject: 🙋♂️ Those who think it’s great, wait for it to come around each year and use it to grab themselves a bargain 🙅♂️ Those who think it’s a terrible idea and only used by big business to offload stock that no-one really wants. This is an especially emotional subject in the small business community, of which we are firmly a part of. We all know times are tough and as a small business we work so hard to hand make a beautiful product and price it as competitively as we can (let’s face it, the high street sell shades for a price that we can’t even buy our fabric for 🤷♂️). So we debated long and hard in the T&T boardroom (kitchen table at home...), and decided that why shouldn’t we give our customers a great deal for something that they’ve had their eye on for a long time and dreamed of owning? Why shouldn’t we try to compete with big business and go a bit early to grab some of those Black Friday £’s that make such as difference to a small biz? Why shouldn’t we get involved and try to finish 2024 as strongly as possible? Yes I know that there will be some who are really against it - I was one of them last year when we avoided Black Friday altogether! But we don’t sell fast fashion, or disposable products, or old stock that we can’t get rid of. And it’s safe to say BFCM is not going away, so if you can why not try to make it work for you and your business? Would love to know your thoughts 👇 #blackfriday #bfcm #smallbusiness #madeinengland #familybusiness #britishbrand #madeinbritain

Here’s wishing everyone a really ‘Black’ Friday! Did you know that Black Friday as a term is older than you’d think – dating way back to the 1960s. Allegedly it was meant to be the day when retailers were finally able to get their books back into the ‘black’ having been in the red all year. I’ll bet that is an outcome much to be desired in today’s struggling retail climate. For fulfilment houses like ours, it is a week or two of frenetic activity that is the culmination of a lot of preparation. Stock starts flooding in in late summer/early autumn, and then the orders crash in like a tsunami from about now, and continue well after the event. We are a vital part of Black Friday for our clients – the final piece in the process of keeping their customers satisfied and making sure that everyone’s precious purchases reach them swiftly, and in pristine condition. We can’t make a successful Black Friday for our clients – for most of them fabulous product, creative promotions and special offers will make that happen. Our job is simply to deliver on their promises, the vital last link with their customers. In the midst of manic activity, smoothed out by meticulous planning, we can still spare the time to wish everyone a pleasant and above all prosperous Black Friday. If you would like to join us next time around, as a colleague, customer or client, just give us a call on 01234 742777 and let’s chat. #BlackFriday #RetailSuccess #CustomerSatisfaction #FulfillmentServices #OrderFulfillment