Nikola Koprivica’s Post

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Chief Product & Growth Strategist @SMI.

One of the biggest challenges #VC firms face today is evaluating brand potential. 68% of investors admit they struggle with assessing a startup's brand strength and identity — critical factors in predicting long-term value. Strong brand positioning can differentiate between a portfolio company’s slow growth and a standout IPO. The numbers back it up: startups with a well-defined brand strategy see up to 2.5x higher exit valuations than their counterparts For a detailed dive, you can check out the latest insights from: https://lnkd.in/dH9fGU7i https://lnkd.in/dfkeFX-z

Venture Pulse Q2 2024

Venture Pulse Q2 2024

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