Nike’s Post

Lessons from the Olympics for Business Success 🌍🏅 The Olympics always symbolize global unity, where drive, perseverance, and resilience are powerful qualities for excellence in individuals and teams. When we add the power of diversity, sustainability, and humanity, the impact becomes exponential. These are valuable lessons for any business, regardless of its size. It's amazing that the #Paris #Olympics are utilizing 95%of existing sites and temporary venues, all within 10 km, making it easy to move around How have you incorporated these Olympic values to achieve greater success? 🌍🏅🤝 #GlobalUnity #Perseverance #Resilience #Excellence #Diversity #Humanity #BusinessSuccess #Teamwork #Inspiration #OlympicValues #Innovation #Leadership #Olympics Source: Shelley Zalis

5 things you can learn from how Bacardi + Nike Communications, Inc. partner with + empower creators of all backgrounds. So grateful to have been able to build the long-term relationship with multi-talented dancer, host, and AAPI advocate @sheelaawe X Bacardi over the past 9 months through the Carta Collective. Here's how this team is doing it differently: 1. It's a LONG-TERM partnership formed around aligned values. 2. They prioritize building a real relationship, not a transactional one by making the time to check in on video calls throughout the entire partnership. 3. They care about Sheela outside of the program - they reached out to be integrated into Sheela's Lunar New Year MIXer. Again it's the authentic relationship that made Sheela feel supported and seen. 4. They build a community of like-minded creators that are now friends, collaborators, and Bacardi stans through the Carta Collective long-term program. 5. They create COOL creator-centric IRL experiences. Sheela went to Gov Ball and the VMA's this past year and they are programming and elevating even more for 2024. Creating programming thinking about "is this something creators will actually enjoy" is super impactful. This is how creator partnerships THRIVE! #creatoreconomy #brandedcontent #creativeagency #authenticitymatters

Such a powerful ad.

A brand needs to connect with cultural ideologies BEFORE it tries to own a cultural context like music, design etc. A conversation I had this week sparked much thought on my above belief. The idea of the Brand World was driven by David Ogilvy in the 1980s and 1990s when the concept of creating a consistent and recognisable 'world' of a brand became essential for awareness and consideration. Often at Full Fat Agency | Certified BCorp, clients come to us and say 'We want to own Music' or another type or cultural category. Our response is always "Why?" More often than not it's because the person we're talking to is into whichever cultural category they're requesting to own. At Full Fat we believe that powerful brands are part of the social fabric. Nike, and Apple stand for ideologies, not cultural output. Fundamentally, I believe, that what drives 'culture' is beliefs and ideologies. In our 2024 world, brands need to connect and create their world based on beliefs and ideologies before we start thinking about the context of Music etc. Just some Thursday musings from me... What do you think? #culturalresonanceindex #brandworlds #creativeagency #cultureagency

For our Bellbyrd shows next year we will set the speed to x3, because the more items are shown, the more sales our clients make, right??📈 And we are also reducing the effort by a lot! One presenter, one stylist, one camera. That’s it 👑🤩 Jokes aside, I think that with our shows we have hit the core of Western culture like no other, which can be measured above all in sales and engagement during our shows. #Entertainment x #Infotainment is still our maxim. But why not bring in an element like that next year? Just a small game during that show. A lot will be new in 2025! The industry never sleeps and we will continue to pursue all the paths it takes as pioneers of the industry to further establish Live Shopping in Europe. So, now I have to go to my closet. Test how quickly guys can do those outfit changes 😄 Get live Alex #SocialCommerce #LiveShopping #SocialSelling #SocialMedia #bringyourbrandlive #Bellbyrd

Disney and Lululemon: The Fantasy Fit 🏋️♀️✨The Walt Disney Company is one of the world’s most iconic brands, and partnering with it is a dream for many companies. But does it guarantee success? That’s the question with lululemon x Disney, Disney’s first collaboration with the athleisure brand. 🐭🤔 The “Actively Ever After” collection features 34 pieces of activewear for men and women, from leggings to belt bags, all decorated with Mickey Mouse and Disney fonts. While some fans love it, others find it “cheesy” or too niche. Do these two audiences overlap enough? 👚👖 The pricing fits Disney’s park merchandise and Lululemon’s premium materials, making it a good match for park-goers or Disney-loving moms. But for everyday Lululemon shoppers, it’s unclear. 🎄💪 Launching just before the holidays, this collection could be a great gift for Disney fans who are also into fitness. While it’s too early to judge the collection’s success, it’s a bold move from two powerhouse brands, with Disney’s marketing strength making it hard to bet against them. Check out the full article on our substack: https://lnkd.in/eYWvsRUR Let me know your thoughts on this collab or others that could rival it! #Collaboration #Disney #Lululemon

For decades, the LEGO Group has not only expanded its brand but has also cultivated a thriving community of enthusiasts. As Dezenhall’s President Joshua Culling highlights, only a few companies achieve this level of engagement. Lego has fostered not just a devoted fanbase, but an entire culture centered around its innovative products.  “While this phenomenon is certainly not unique to Lego (Apple has seen the rise of an entire media ecosystem dedicated to covering its every move), the company is notable because it obsesses over the small, seemingly trivial details. I love the fact that employees carry small Lego avatars of themselves in lieu of business cards. It’s another unique detail for its hardcore enthusiasts to latch on to. Companies don’t create subcultures around their products; consumers do. But feeding the community with unique, fun, and on-brand frivolities such as these is a great bet to keep your fans engaged.” https://lnkd.in/eqB_xWF5 

Rightly or wrongly, we've all been grasped by this year's Paris Olympic Games. Amongst the sporting excellence, there has also been some corporate excellence in their own rights. Many brands have taken the opportunity of the global attention, to release brand films and commercials ahead of, and during the Games. One of these brands is The Coca-Cola Company, with their latest brand film "It's Magic When The World Comes Together". In this film, Coca Cola have done some amazing things. However, equally they have made some minor errors which could result in the loss of a big chunk of revenue. Fixon Media Group Director, Didier Le Miere, breaks down the film, and dissects the good, bad, and areas of improvement, so you can take away the key learnings, and implement them into your company's marketing. Have a watch of the film below ⬇️ https://lnkd.in/gnEh97i2

🖤 Iconic Leadership in Branding - Nike’s Air Jordan 🖤 You may wonder how Nike won Michael Jordan’s business after competing against top athletic industry experts like Adidas and Converse. Here’s how Sonny Vaccaro succeeded in transforming Nike’s brand vision into a reality: 1. Faith + Passion: Deep belief and perseverance in Michael Jordan - He was the rising star that would significantly change Nike’s future and leave a legacy for us all to remember forever 2. Action: Took the initiative to visit Michael Jordan’s family at home in North Carolina to ask the question 3. Strategy: Catered the shoe design entirely to Michael Jordan, making it unique and original to him 4. Execution: Authentically and inspirationally spoke to the philosophical meaning this would have on all of our lives Tune in and listen to Matt Damon’s portrayal of Sonny Vaccaro’s inspirational speech here: https://lnkd.in/eBPghaq9 ✨ “A shoe is just a shoe until somebody steps into it. The rest of us just want a chance to touch that greatness. You're gonna be remembered forever, because some things are eternal. You're Michael Jordan, and your story is gonna make us want to fly.” ✨ P.S. What moments stand out and completely changed everything in your life? Thanks for listening! Enjoy this? Please share with others. ♻️  Follow Emily Rossetta 🖤 for daily insights.

The J. Crew Catalog is making a comeback! 🎉 This revival marks a victory for struggling mall brands like Abercrombie & Fitch, Gap, and J.Crew, highlighting the enduring appeal of physical media such as catalogs. While digital platforms dominate, there's something special about flipping through a magazine or catalog. It offers a unique and perhaps superior experience that online channels can't replicate. Despite naysayers emphasizing ROI and last-touch attribution, investing in catalogs remains a smart move in my book. Who else agrees? Check out the full story here: https://lnkd.in/gjZVdSpZ