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Bixal, a mission-driven consulting firm, and Contrast & Co., an award-winning brand strategy and digital agency, have announced the launch of CRUX, an 8(a)-certified joint venture. CRUX combines expertise in human-centered design, advanced technology, and strategic communications to support the transformation of government service delivery. 'We're very excited to introduce CRUX, a powerful partnership that combines the innovative strengths of both Bixal and Contrast & Co., designed to support federal agencies in shaping the future of government services,' said Carla Briceno, CEO at Bixal. CRUX aims to enhance lives by developing intuitive, accessible solutions that prioritize user needs, deploying cutting-edge technologies for smarter operations, and crafting communication strategies that engage diverse audiences and ensure transparency. 'Our teams bring diverse skillsets together, and we're unified around impact,' said Dharma Pachner, CEO of Contrast & Co. Key capabilities of CRUX include human-centered design, advanced technology, and strategic communications. CRUX was established to meet the unique challenges of government agencies seeking to collaborate with 8(a) partners in co-creating innovative, transformative, and sustainable solutions. #governmentservices #humancentereddesign #advancedtechnology #strategiccommunications @bixal @contrastandco

Bixal and Contrast & Co. Launch CRUX: Transforming Government Services

Bixal and Contrast & Co. Launch CRUX: Transforming Government Services

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