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We are excited to announce that Sport 24, has renewed its partnership with the Asian Football Confederation (AFC) through to 2028.   The renewed partnership will see Sport 24, IMG’s dedicated live sport channels for the airline and cruise markets, broadcast AFC’s competitions on airlines and cruise ships, to fans travelling around the world.   “Football is at the heart of Sport 24’s vast portfolio of live sports, which we deliver to international passengers across airlines and cruise ships, throughout the year. We’re delighted to extend our partnership with the AFC to bring its world-class competitions to our global audiences for the next 5 years”, Richard Wise, SVP Content and Channels, IMG.   Learn more about the agreement in the full release here: https://bit.ly/4iyeTWH

Formula 1’s first quarter revenues increased by 45 per cent year-over-year to $553m, mainly due to the additional abrace during the three month period. - Primary revenue increased by 47 per cent to $463m - Other revenue rose by 37 per cent to $90m - Team revenue payments increased to $163m from the previous year’s $112m - Operating income grew to $136m, increasing by 289 per cent With the Australian Grand Prix taking place on 24th March, it meant that there was an extra race compared to the 2023 reporting period. Liberty Media, Formula One’s owners, stated that the inclusion of an extra race, along with higher fees from both new and existing partners, significantly contributed to the growth of its main revenue sources. These include income from race promotion, media rights and sponsorship payments. Over the past three months, Formula One broadened its global partnership with DHL and enlisted IT firm Globant as a series partner. In broadcasting, it secured a new agreement with beIN MEDIA GROUP for the MENA region, extending through 2023, and prolonged its partnership with Viaplay Group for the Netherlands and Nordic countries for the long term. Stefano Domenicali, Formula One president and chief executive said: “Our third year in Miami saw another incredible event demonstrating the growing strength of F1 in the US.” “We are seeing continued momentum both in financial performance and amplification of our fanbase, including through expanding our methods of fan engagement.” #formula1 #f1 #motorsport #revenue #finance #financialnews #sportsnews #business #sportsbusiness

The final Formula 1 GP is in the books and what a season it was. Tremendous racing, drama, and movement within the paddock️. Congrats to McLaren Racing for securing the constructor's championship! Did you know women aged 16-24 is one of the fastest growing fan segments for F1 according to Nielsen Fan Insights? F1 has now hit over 750 million fans worldwide with women making up 41% ‒ a testament to its global appeal and Nielsen insights into fan engagement. The sport’s expansion into female audiences and growth markets such as the Middle East has supercharged it's reach. See how F1 continues to accelerate to learn more about Nielsen Sports insights via Forbes. https://bit.ly/4fXHgMq If you are a brand exploring F1 #sponsorship opportunities or currently sponsor a team, send me note (braden.hurley@nielsen.com) to see how we can assist in your strategy and measurement. We work with some of the top brands in the sport and would love to assist your efforts to maximize your investment.

Everything you need to know in #SportsBiz today:   1. NBCUniversal scores most-watched opening Premier League weekend on record as six matches average 820k viewers 2. Elevate acquires marketing and hospitality firm Zinc Agency 3. F1 owners Liberty Media to sell 10.65m shares to help fund Dorna Sports acquisition 4. NBCUniversal announces plan to go commercial-free for select NASCAR race broadcasts 5. IPC and YouTube team up for Paris 2024 Paralympics to offer nearly 1,400 hours of live coverage 6. Olympics drives estimated 2.8m new subscribers for Peacock 7. Nielsen study: YouTube becomes first streaming platform to break 10% of total TV viewing 8. New Capgemini tech to bring real-time wind data for America's Cup broadcasts 9. World Rugby and Two Circles expand fan-centric global partnership 10. DAZN secures global rights to Brinx World Downhill Skateboarding Championship 11. Cristiano Ronaldo's new YouTube channel passes 1m subscribers in 90 minutes 12. Angel Reese releases 'Reese's Pieces' apparel collection via endorsement deal with chocolate brand 13. Sodexo Live! becomes Nottingham Forest's official catering partner 14. Dafabet secures on-kit branding deal with South Africa's national cricket teams 15. Nike signs multi-year technical sponsorship deal with FC Como Women   Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5

📣 𝐒𝐜𝐨𝐫𝐢𝐧𝐠 𝐁𝐢𝐠: 𝐀𝐦𝐞𝐫𝐢𝐜𝐚𝐧 𝐒𝐩𝐨𝐫𝐭𝐬 𝐓𝐡𝐫𝐢𝐯𝐞 𝐢𝐧 𝟐𝟎𝟐𝟓'𝐬 𝐆𝐥𝐨𝐛𝐚𝐥 𝐀𝐫𝐞𝐧𝐚 🌍🏟️ As 𝐀𝐦𝐞𝐫𝐢𝐜𝐚𝐧 𝐬𝐩𝐨𝐫𝐭𝐬 expand beyond borders, they bring not just the game but a culture of competition, innovation, and unity. From the 𝐍𝐅𝐋'𝐬 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐬𝐞𝐫𝐢𝐞𝐬 to the NBA's Growing fan base across Asia, the global arena is heating up like never before. 🎯 𝐓𝐡𝐞 𝐢𝐦𝐩𝐚𝐜𝐭: 1️⃣ 🌟 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐄𝐱𝐜𝐡𝐚𝐧𝐠𝐞: Sports are breaking language and cultural barriers. 2️⃣ 📈 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐆𝐫𝐨𝐰𝐭𝐡: Sponsorships, merch sales, and international broadcasting deals create booming industries abroad. 3️⃣ 🤝 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠: Stadiums are becoming melting pots of global fans. #WorldStage #GlobalArena #BeyondBorders #SportsImpact

𝗔𝗖 𝗠𝗶𝗹𝗮𝗻 𝗮𝗿𝗲 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘀𝗶𝗻𝗴 𝗳𝗮𝗻 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 ‘𝗖𝗹𝘂𝗯 𝟭𝟴𝟵𝟵 𝗳𝗿𝗼𝗻𝘁 𝗿𝗼𝘄 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲’, 𝗮 𝗳𝗶𝗿𝘀𝘁 𝗳𝗼𝗿 𝘁𝗼𝗽 𝗰𝗹𝘂𝗯𝘀 𝗶𝗻 𝗘𝘂𝗿𝗼𝗽𝗲. Insights from Deloitte on fan experience highlight the pivotal role features such as these have in modern stadia. Today, stadiums compete on a playing field that includes: 🏠Personal identification with the team 🏟️ The ability to have experiences that are unique to the stadium 🎵 Live entertainment before, during, and after the game 👭The opportunity to sit with fans who share their interests (https://lnkd.in/etx8-eCU) https://lnkd.in/eWAJdT_D

Fan engagement is a key and the most important aspect of off-the-pitch sports business. As it is, sports is all about fans. This multi-year deal between Formula 1 and American Express is an on-point association where both partners can obtain mutual benefits out of each other's strengths. AMEX gets to tap into the F1 in-stand audience while F1 benefits by engaging with AMEX's consumers across the countries. Well, sometimes dollars are pumped to gain pure visibility while some intended at engaging with fans and building database. Without doubt, fandom scores much more with strategy and intrigue. #Formula1 #F1 #AmericanExpress #SportsBusiness #Businessofsports #SportsMarketing

🌟 Ready to Wow Your Guests? 🌟 In today’s fast-paced world, businesses need more than great service—they need unforgettable experiences. That’s where Side Sports USA comes in. 🎯 Our cutting-edge simulators for baseball, golf, and racing don’t just entertain—they captivate. They create “wow” moments your guests will never forget. Imagine guests swinging for the fences, feeling the rush of an F1 car, or hitting the perfect approach shot on the 18th green—all in one spot. These are the kind of immersive experiences that make your venue the place to be. In a landscape where competition is fierce and the "next big thing" is always around the corner, adding the right amenities can make all the difference. With our best-in-class simulation technology, you’re not just offering games—you’re delivering unforgettable moments that keep people coming back. 🚀 Let’s talk about how we can elevate your guest experience to the next level. 💥 #guestexperience #hospitality #innovation #wowfactor #sportsimulator https://lnkd.in/gqq6ZQBw

Investment in sports from the Middle East is not a new phenomenon, in both the public and private sector. The region has a rich (and growing) history in hosting large scale events and a deep love for sports. I recently shared some thoughts with Finance Middle East on future sports investment (both in-bound and out-bound) from the region. Great to see Azhar Muhammad-Saul also quoted as Paradigm Sports continue to makes waves in the region and beyond. I share his excitement! Comments linked below. #sports #investment #MiddleEast