New Media Solution’s Post

The Trade Desk Edge's Programmatic 101 course explores the types of companies that sit between advertisers and publishers in the programmatic universe. These partners and vendors are commonly referred to collectively as "ad tech." Enroll to hear The Trade Desk's Lukas Fassbender dive deep into two technology providers: DSPs and SSPs, and explain the suite of tools each offers to their respective customers: https://bit.ly/3TyM0PA #TheTradeDeskEdge

Our Programmatic 101 course explores the types of companies that sit between advertisers and publishers in the programmatic universe. These partners and vendors are commonly referred to collectively as "ad tech." Enroll to hear The Trade Desk's Lukas Fassbender dive deep into two technology providers: DSPs and SSPs, and explain the suite of tools each offers to their respective customers: https://bit.ly/4ewCqop #TheTradeDeskEdge

The Trade Desk Edge’s Programmatic 101 course explores the types of companies that sit between advertisers and publishers in the programmatic universe. These partners and vendors are commonly referred to collectively as "ad tech." Enroll to hear The Trade Desk's Lukas Fassbender dive deep into two technology providers: DSPs and SSPs, and explain the suite of tools each offers to their respective customers: https://bit.ly/3TyM0PA #TheTradeDeskEdge

"What is happening with the growth of mobile is multi-headed. It is becoming more complex. All digital is mobile, and all mobile is digital." — Nawal Ahuja, Co-Founder & Director, exchange4media, delivers the opening speech at #e4mScreenage 2024! 🚀 #MobileMarketing #MarketingTrends #MarketingTech #MobileFirst #DigitalInnovation #MobileTech #FutureOfMarketing #MobileFuture

Did you know? Consumers are more likely to support a small business they've seen advertised online. Let’s make sure your business stands out! 🚀 #AdzoomTV #SmallBusinesses #OnlineAdvertising #BusinessGrowth

How to finance the development of your new digital billboard locations with Yesco Financial Solutions (Billboard Insider): Tony Hull. YESCO Financial Solutions. Independent billboard operators choose YESCO Financial Solutions because we’re fast, flexible and offer thoughtful terms. On a new digital billboard site, we’ll typically finance 90% of hard costs, we don’t require an appraisal, our rate is fixed for the life of the term, and we can approve, close and fund […] #DOOH #digitalbillboards #digitalsignage

With the programmatic landscape and consumer habits changing at a moment's notice, it's no secret that data should be the center of informing current and future marketing efforts. At Spectrum Reach, our first party data (that comes from being the 2nd largest internet service provider and largest cable provider in the country) is in the DNA of everything we do. #SpectrumReach #efficiency #datadriven

Here is a multimedia page that I generated in less than 60 seconds using File Baby with NYX technology. All #c2pa #contentcredentials are preserved. To peek inside the credentials, you can save the files locally and drag them into https://lnkd.in/gWkYCFib or https://play.file.baby .

With US Payments & Money Movement Ad spend hitting ~$4.5 billion in 2024, issuers are pouring budgets into digital, while spending far more on traditional channels such as TV, street-signs and other – which ROI is tricky to tie into.    Issuers should focus on rewards that actually convert. Personalization and speed are key – which can be achieved via embedded solutions. By offering targeted, meaningful incentives on the right channels and at the right time, issuers can drive deeper engagement and better ROI than simply spending more on ads.

Next Tuesday! Join me with Massimo Zefferino of zfactor - a digital marketing firm that has carved itself a powerful niche in the #broadband and #telecommunications markets. We talked about why that's so important, and how #ISPs and other companies in this space can "speak human!"