Neil Rudolph’s Post

Mexigo, my longest running marketing client, is a true success story in Southampton, open for almost 14 years! I took over their marketing during lockdown in the summer of 2020, focusing on refining their delivery offering. By enhancing their delivery service with high-quality imagery, informative item info, and close collaboration with Deliveroo reps, orders per day on Deliveroo have surged by an impressive 400-500%. As a result of our efforts, Mexigo now ranks second in order numbers within Southampton, only behind Burger King. Their Shredded Beef burrito is the most frequently ordered item from an independent restaurant in the whole of Hampshire on Deliveroo! Despite the growth in delivery orders, Mexigo continues to serve its loyal eat-in customers, experiencing bustling lunch and dinner periods daily. It's sometimes the case that brands will opt to not focus on their delivery options, due to the high percentages that can be given away to the services providing them, and therefore it seeming counter-intuitive in the short term. Offering a good delivery service though helps to introduce customers to your product who may not ever come across your store in person, and has the power to convert them into a dining-in customer as well moving forward. The high number of returning customers speaks volumes about Mexigo's food quality, with almost everything made fresh in their kitchen, including slow-cooked meats. If you have the chance to visit in person, you'll enjoy their delectable food at a lower price, with the flexibility to customise your meal by selecting your preferred ingredients. Don't sleep on this! #southampton #foodphotography #deliveroo #marketing

🌍 Deliveroo operates an extensive network of 160,000 restaurants and 135,000 couriers across key international markets. Leveraging this platform can transform your culinary creations into the next big sensation. Our latest blog provides insights into how this can be achieved by listing your restaurant on Deliveroo. We have compiled a straightforward guide to simplify the process of registering your restaurant with Deliveroo. 📝 🍽️ The blog covers everything you need to know, from crafting a flawless online menu and engaging effectively with customer feedback to managing your orders efficiently. Over the years as the demand for online food delivery has grown, so has the partnership between UrbanPiper and Deliveroo, combining our strengths to catalyze the growth of restaurants. 🚀 If you're looking to boost your restaurant's online sales, our blog offers a 360-degree approach to achieving that goal. Check out the full blog now! (Link in the comments) 🔗 William S. Scilla Grimble Claudia Arney Adam Bishop Devesh Mishra . . #Deliveroo #Restaurantsales #Restaurantsuccess

Waitrose & Partners, partners with Just Eat Takeaway.com to deliver convenience ambitions. In the coming weeks, millions of Just Eat Takeaway.com customers will be able to order their favourite food and drink to be delivered in 30 minutes or less from 229 Waitrose & Partners locations across the UK Customers will be able to order from thousands of items, including the revamped premium range Waitrose No. 1 and essential Waitrose. In addition, Waitrose Duchy Organic, fresh ready meals, free-from and vegan ranges, British brands including GAIL's Bakery and Deliciously Ella, plus award-winning wines, beers and spirits, will all be available. Claire Pointon, Managing Director for the UK and Ireland at Just Eat, said: “Many of today’s consumers no longer consider speed a luxury but a necessity. This is supported by Just Eats’ own research - three in four people who have ordered on-demand groceries believe it will become a part of their daily lives. Just Eat is proud to be leading this change and so we’re thrilled to be adding Waitrose to our list of grocery partners, strengthening the choice and value available for customers on the platform - whenever, and wherever, they need us.” #WeAreJET #Partnership #ChoiceandValue #Convenience #Waitrose

🍔🍟 How did I end up with the whole menu?! 😩 This is why I can't trust McDonald's ordering interface! 😅 #McDonaldsLifeHacks #MealDeals #Upselling #SubconsciousPressure #FastFoodAddict #FoodChoices #FoodAddiction #NuggetsLife #BigTasty #FastFoodMarketing #FoodTricks

Waitrose & Partners, partners with Just Eat Takeaway.com to deliver convenience ambitions. In the coming weeks, millions of Just Eat Takeaway.com customers will be able to order their favourite food and drink to be delivered in 30 minutes or less from 229 Waitrose & Partners locations across the UK 🇬🇧 Customers will be able to order from thousands of items, including the revamped premium range Waitrose No. 1 and essential Waitrose. In addition, Waitrose Duchy Organic, fresh ready meals, free-from and vegan ranges, British brands including Gail’s Bakery and Deliciously Ella, plus award-winning wines, beers and spirits, will all be available. Claire Pointon, Managing Director for the UK and Ireland at Just Eat, said: “Many of today’s consumers no longer consider speed a luxury but a necessity. This is supported by Just Eat's own research - three in four people who have ordered on-demand groceries believe it will become a part of their daily lives. Just Eat is proud to be leading this change and so we’re thrilled to be adding Waitrose to our list of grocery partners, strengthening the choice and value available for customers on the platform - whenever, and wherever, they need us.” Read the full press release here: https://lnkd.in/emZAHDRR #WeAreJET #Partnership #ChoiceandValue #Convenience

𝐈𝐬 𝐘𝐨𝐮𝐫 𝐑𝐞𝐬𝐭𝐚𝐮𝐫𝐚𝐧𝐭 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐁𝐞𝐬𝐭 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐈𝐭 𝐂𝐚𝐧? In today’s fast-moving delivery world, it’s not just about getting food to the door - it’s about doing it better and faster than the competition. So, how does your restaurant stack up across Deliveroo, Just Eat, and Uber Eats? Have a look at our latest blog to see our latest leaderboard...

With the Takealytics Score, you can now track and measure your delivery performance against the biggest brands in the industry.... See where your brand stacks up in the leaderboard...

This has been bugging me for a while. Friday night, you order from Deliveroo… Or rather, you order from a restaurant through Deliveroo. Who are you actually ordering from? In other words, are you a Deliveroo customer or a restaurant customer? Here’s what Deliveroo says in their T&Cs: 'When you order from a Partner, you are buying the Items from one of our Partners, and Deliveroo acts as an agent on behalf of that Partner…' If you order from a restaurant partner, surely you're their customer. Deliveroo only facilitates the order. Sooo… In my opinion, you are the restaurant's customer, and the restaurant is Deliveroo's customer. Am I getting this right? Or am I missing something?" --- PS This may not be a big deal for you, but trust me, for restaurant operators, it is a huge deal. As it is now, they go blind without customer data. Something needs to change.

💡How many times have you been hungry, gone onto DoorDash, or looked at various takeout menus, and thought, "Eh, I don't feel like spending the money on this junk," or "It all looks great, but I'm not waiting or paying a delivery fee, and I definitely don't feel like going out? We've all been there. That's why I think what Domino's Pizza has done here is genius. They're using AR on another level to immerse and engage their audience in a fun and entertaining way. When you can pick, choose, customize, and see your ideal pizza sitting on your sofa, or table in AR, it’s pretty hard to resist, and Domino's Pizza wins. Your meal choice is decided, and you're getting that pizza, or wings maybe even! What a game-changer for Domino's and a brilliant way to drive conversion! #SmartMarketing #Innovationalwayswins #F2BServices #Dominos #Pizza