Nebo Agency’s Post

Feeling excited to be sat amongst the PR Jury for The Drum Awards 2024. Not my first time in this position, so it got me thinking about what I typically look for in an award-winning entry. I'd say I split it up into 4 parts:  1️⃣ Creative difference. Is what I'm seeing something new and clever? 2️⃣ Having an integrated approach. Does the entry include a strategy or activation that goes beyond traditional PR or comms? 3️⃣ A clear link to the business imperative. Does the activity ladder up into the company's broader business goals? 4️⃣ Great results. How did it perform? What was the impact? Measurement is key. Looking forward to seeing the entries - good luck to all!

“Most presidents indicated high interest in obtaining NCMPR information about crisis communications … Their biggest areas of concern included: budget and financial concerns, followed in order by social media, marketing and targeting specific audiences.” In 2014, NCMPR surveyed two-year college presidents about what’s important to them, especially in terms of marketing and professional development. It’s been a decade, but a lot of this sure seems relevant in 2024. The article by Jennifer Boehmer, an NCMPR past president, first ran in Counsel, and now you can check it out on the blog: https://lnkd.in/ePTjbSch

🌟 Top Tip Tuesday: GET IN While You Still Can! 🌟 If you’ve ever dreamed of seeing your name or business in the press? Get Into The Press LIVE on Thursday, 12 December, is your chance to take your first step toward media success......and it comes with some incredible perks! Here’s why this is THE event you don’t want to miss: You’ll learn how to craft pitches that land, build media relationships, and get the visibility you deserve. With journalist Samantha Brick sharing her expert insights, you’ll leave with the confidence and tools to make it happen, so there is NO excuse not to pitch! You’ll walk away with real, actionable results. We’re not just talking theory you’ll get contact details of journalists so you can pitch your heart out and start making media magic happen right away. You’ll gain FREE access to The Press Club for the rest of December. That’s a whole lot of support, media opportunities, and insider tips to keep you moving forward, including our exclusive Christmas PR Party next week, where you can celebrate, connect, and prep for 2024 in style. Tickets are just £29, but the value? Absolutely priceless. My tip? GET IN! Don’t let this opportunity pass you by because it could be the highlight of your year—and the boost you’ve been waiting for to step into the spotlight. Book your ticket now and let’s make magic happen this Christmas! Nataile p.s. Poppy Jakes you win again x https://lnkd.in/grv6sdqK

Yesterday, our President & a firm Partner, Julie Phillips, shared her expertise with PRSA California Capital Chapter and California Association of Public Information Officials (CAPIO), as she highlighted the power of trusted messengers in reaching diverse audiences through unique channels! Here are three key takeaways: ✍️ Invest in the development of strategic messages because those are the foundation of a strong program. 👩🏻🏫 Use trusted brand, issue and organization ambassadors that will resonate with your key audiences. 🧩 Maximize a cross mix of channels to amplify your distribution and create greater impact.

As 2024 comes to a close and I prepare to head out for the holiday, I'm reflecting on the incredible work my team at DDC Public Affairs accomplished this year. It’s been a whirlwind, but looking back, I’m so proud of everything we tackled together: 🎉 Launched a new media channel in the US (complete with an impressive multi-media marketing effort and influencer campaign!) 🤖 Piloted some amazing AI tools that have us thinking differently about the future of digital strategy ✉️ Helped send a jaw-dropping amount of communications to elected officials - amplifying constituent voices, raising awareness of critical issues, and contributing to real policy conversations 🤝 Built new partnerships that pushed us to innovate and try new approaches ❗Strengthened our crisis communications efforts, guiding clients through high-stakes, high-pressure situations with strategies that protected their reputations and moved conversations forward 🗣️ Developed Truth Over Trending, a workshop designed to equip clients with the tools and strategies they need to navigate the complexities of misinformation ✅ Scaled DDC’s internal marketing like never before—hello, thought leadership! 👍 Wrote proposals, pitched ideas, and hustled to bring in exciting new opportunities It’s been a year of growth, challenges, and big wins, and none of it would’ve been possible without the incredible people I get to work with every day. Cheers to what we’ve achieved—and here’s to an even bigger 2025!

It was a pleasure to talk to Tara LaFon Gooch, MBA, CVP about my journey to being confident enough to live my best life as a digital marketing coach and small business advocate. When you identify your true passion and purpose, lean into it. Be confident and have faith in yourself and your expertise. When it comes to digital marketing and "putting yourself" out there, it can feel vulnerable and scary. People might judge you. People might write negative comments or challenge your expertise. People might say mean things about you. The digital world is exactly like the real world....there will always be those that you don't resonate with. Not everyone has to be in your tribe. You don't WANT everyone in your tribe! You want YOUR people in your tribe. The key is to identify your target audience and connect with THEM. When you do that, your true self is appreciated and valued, and real connections happen. Happy marketing! #santoshasolutions #digitalmarketingcoach #livingmybestlife

The PRmoment Awards are just around the corner! 🏆 As a judge for the Best Use of Creativity category, I'm thrilled for the celebration of outstanding PR achievements Here are three standout features from this year's entries that truly impressed me: 1. Purpose-driven campaigns: This year saw a remarkable increase in campaigns driven by purpose. It was truly inspiring to witness the creation of incredibly poignant campaigns that evoke strong emotional responses. The commitment to making a meaningful impact is palpable. 2. Relatable insight: There's nothing quite like coming across an entry where the insight instantly resonates. It's like a lightbulb moment where you just "get it" from the start. I'm always impressed when the creative concept effortlessly connects with absolute truths, requiring minimal explanation to grasp its brilliance. 3. Results that speak volumes: At the heart of every exceptional campaign lies tangible results that speak for themselves. I've been particularly impressed by entries that not only drive behaviour change but also back it up with impactful statistics. It's clear that these campaigns are making a real difference in the world. Get ready to witness excellence at its finest as we come together to celebrate the power of creativity in PR. 🌟 #PRmomentAwards #PublicRelations #CreativityUnleashed #CelebratingExcellence www.prmomentawards.com

Social media has become an indispensable tool for businesses of all sizes. This project explores the 5 key goals that can help you maximize your social media efforts: brand awareness, community building, research and development, public relations enhancement, and sales/lead generation.

Your team is a powerful asset - not only in your service delivery, but in raising awareness of your brand and increasing public engagement.

If you’re giving a talk or speaking on a panel at RSA, your PR team will pitch the topic and invite reporters to attend. Even if it doesn’t result in coverage, it puts you on their radar and gives you credibility as an expert. Next time they cover that subject and need a quote, they’ll know who to come to. Wanna grab a coffee at RSA to see how else to boost brand awareness? Give us a holler: https://buff.ly/3JDAhcT