Our PR & Social pros are headed to Anaheim for #PRSSAICON and we can't wait for some California sunshine! We're excited to meet talented students from the nation’s top PR programs! If you're attending, be sure to catch Senior Director of Social & PR, Jarno Oostingh's presentation today from 2:30-3:30 on "Conquering Your Fears: Overcoming Blind Spots as Emerging PR Professionals" - you won't want to miss it!
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PR success in 2025 starts with thinking beyond the pitch. My tips in this year's Prowly 2025 PR Trends and Predictions report focus on evolving stories for greater visibility, the power of thinking beyond the initial story and taking a holistic view of content and its value, the importance of relationships, and using curated expert perspectives to nurture media connections. What must-have tips would you add?
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Planning ahead for 2025, PR Pros should keep a few things in mind 🧠 Digital press kits are a must - the lighter you can make the journalist's lift, the easier your story is to share. Think beyond the initial story - anyone can share newsworthy announcements. True PR requires sustaining relevancy through differing new cycles. Read more takeaways from my colleague Stacey Bollinger, MS in Prowly.
PR success in 2025 starts with thinking beyond the pitch. My tips in this year's Prowly 2025 PR Trends and Predictions report focus on evolving stories for greater visibility, the power of thinking beyond the initial story and taking a holistic view of content and its value, the importance of relationships, and using curated expert perspectives to nurture media connections. What must-have tips would you add?
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Your opinions needed! We need help from readers like you to better understand our audience and best serve you the content you need to thrive. Take a few minutes to complete our brief reader survey. Your feedback will help us usher in an exciting new era of PR Daily that’s more focused on what’s relevant […] The post Help shape the future of PR Daily coverage appeared first on PR Daily. #pr #publicrelations #bhivenectar
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Next Thursday I'll be giving a free PR masterclass at the Online Cleantech PR Summit - You can see it on my Linkedin (I'll be broadcasting live from my page) and on Youtube at 4PM CET! I'll cover some key topics: - How to get featured in the media regularly without news to share - Thought Leadership Principles - How to write compelling PR pitches for the media that land relevant coverage - Key Tools - PR Trends 2025 Among other topics I hope to see you there! Link in the comments! #PR #PublicRelations #PRMasterclass
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Are you ready to take your brand to the next level? May 9th?! For an exclusive workshop led by the incredible Michelle Mekky, a true PR powerhouse! Michelle comes with years of invaluable experience in the dynamic world of media and PR, Michelle is teaming up with another seasoned PR professional for a day of insightful conversation and content creation. You'll learn how to craft a compelling story that resonates with your audience. Learn how to master the art of media relations and leveraging strategic storytelling techniques. Check out the link below! #mekkymedia
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Public Relations Manager at Briefly News | Academic Researcher | M & G 200 Young South Africans 2021
I’ve come to realize the importance of strategic media placement. Timing is everything. A well-placed article can significantly boost brand visibility, but a misplaced one can damage their reputation. It’s so important to understand the target audience and the appropriate media outlets you are pitching to. Pushing a story about building material in a kiddies magazine might not work well with it’s readers(I don’t even think kiddies care about the text😂), while featuring it in a home-building publication could generate a significant buzz. Honestly, it’s not just about getting published; it's about ensuring the content aligns with the publication and its target audience.
PR Consultant and Fractional Executive | Senior level advisor | Coach, Trainer, and Speaker | Linkedin Counselor | 21k+ followers | Founder, Type A Consultancy
This bears repeating: PR people love getting media coverage. The thrill never goes away for us. So if someone on your PR team pushes back on pitching your story angle or press release idea, they aren't being negative (or lazy). They are being honest. They are being judicious with your audience's attention... and the interest of the media they pitch... and protective of the company's brand
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Media coverage is our bread and butter. However, when we push back on stories that aren't newsworthy, clients view it as laziness or weak media relations. Strong media relations aren't maintained by constantly sharing marketing-related but newsworthy stories. Remember, newsrooms want numbers: viewers, readers, listeners - and they're competing among each other for these. A preferred media house is one with credible and humanized stories.
PR Consultant and Fractional Executive | Senior level advisor | Coach, Trainer, and Speaker | Linkedin Counselor | 21k+ followers | Founder, Type A Consultancy
This bears repeating: PR people love getting media coverage. The thrill never goes away for us. So if someone on your PR team pushes back on pitching a story angle or a press release idea you presented them with, they aren’t being negative (or lazy). They are being honest. They are being judicious with your audience’s attention… and the interest of the media they pitch… and protective of the company’s brand
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Public Relations | Marketing | Internal Communications | Reputation Management | Thought Leadership | Crisis Communications | Brand Awareness | Digital Marketing | Social Media Management | Lead Generation
100% PR pros know how to craft the right storyline that will open media doors. Listen to your PR experts.
PR Consultant and Fractional Executive | Senior level advisor | Coach, Trainer, and Speaker | Linkedin Counselor | 21k+ followers | Founder, Type A Consultancy
This bears repeating: PR people love getting media coverage. The thrill never goes away for us. So if someone on your PR team pushes back on pitching a story angle or a press release idea you presented them with, they aren’t being negative (or lazy). They are being honest. They are being judicious with your audience’s attention… and the interest of the media they pitch… and protective of the company’s brand
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PR Consultant and Fractional Executive | Senior level advisor | Coach, Trainer, and Speaker | Linkedin Counselor | 21k+ followers | Founder, Type A Consultancy
This bears repeating: PR people love getting media coverage. The thrill never goes away for us. So if someone on your PR team pushes back on pitching a story angle or a press release idea you presented them with, they aren’t being negative (or lazy). They are being honest. They are being judicious with your audience’s attention… and the interest of the media they pitch… and protective of the company’s brand
Brand Strategy Leader and Bookworm • Partner & Publishing CMO at Ripples Media • I craft (and coach others to build) integrated marketing and storytelling strategies
2moPower team! 🦾