National Beauty UK’s Post

✨ Hi, this is an article about How to prepare for Black Friday 🤝 I'm happy to share our recent experience of cooperation with Beauty Nook, the official representative of premium niche perfumery Zielinski & Rozen in Ukraine. 💡 Before the start of the sales season, the Beauty Nook team approached us with a clear vision: to create an email campaign that would not only announce discounts, but also emphasize the premium and exclusivity of their products. 🎯 What we did: 🎨 Developed a minimalistic black and white design that stands out from typical “flashy” discount emails 🎁 Focused on the presentation of top care gift sets ⏰ Created a sense of urgency with an integrated countdown timer 📱 Provided a clear structure and easy navigation through the offers 🚀 The result: a stylish promotional email that harmoniously combines the festive mood of Black Friday with premium brand positioning. Discounts of up to 40% do not look like a sale, but a special offer for connoisseurs of quality cosmetics. 🙏 Thanks to the Beauty Nook team for their trust and the opportunity to work with such a sophisticated brand! #EmailMarketing #BlackFriday #SuccessStory #BeautyIndustry #DigitalMarketing #PremiumBrands

💥 HOLIDAY SCENT HEIST: A Campaign Like No Other 💥 Forget the same-old Black Friday noise—we decided to disrupt things and turn it upside down this year by introducing the Holiday Scent Heist, a bold and fun campaign that hooked our fragrance-loving community from day one. Here’s the play: 🔓 Six days. One vault. Endless surprises. Each day, we dropped a mission briefing packed with cryptic clues about the treasure hidden inside the vault. You had just until the end of the day to claim the prize before it disappeared into the vault. Our goal? Break through the predictable sales tactics and deliver a campaign that was as thrilling as it was imaginative. We wanted our audience to play—not just shop. Think visual storytelling meets creative wordplay, all wrapped up in Twisted Lily’s signature edge. Our community was all in. The feedback was extraordinary, the engagement levels through the roof—and yes, we had an absolute blast conceptualizing and bringing it to life. Because at Twisted Lily, we create moments. And we always keep it Twisted. Maison Francis Kurkdjian Montale Paris MANCERA perfume BDK Parfums Atelier Des Ors Fragrances Elaine Keay Olya Bar Melanie Berra #marketing #ecommerce #disruptors #marketingcampaigns #fragrance #perfumes #twistedlily360 #blackfriday

🌿 Black Friday: A Chance for Brands to Take a Stand? Black Friday is often associated with endless discounts and #overconsumption. But does it have to be? Here are 5 ideas on how you #FashionBrands can approach Black Friday sustainably – and still create value for your customers: 1️⃣ Go Green with “Green Friday” Instead of slashing prices, donate a portion of sales to charities or environmental projects. 👉 Let customers know they’re contributing to something meaningful. 2️⃣ Quality Over Quantity Highlight the #Craftsmanship behind your products. 👉 Tell stories that show why they’re worth investing in – all year round. 3️⃣ Repair or Upcycle Offer to repair or upcycle older products. 💥 Or why not host a #Workshop that turns something old into something new? 4️⃣ Exclusive Drops Launch a #LimitedCollection to create excitement – without discounting your values. 👌 Use Black Friday attention to launch a special edition available in #SmallQuantities. 5️⃣ Be Transparent Share your production costs or explain why you don’t participate in #DiscountWars. 🙏 Customers value honesty. 🤝 Sustainable actions #BuildLoyalty. Consumers love brands that align with their values. 💬 What do you think? Are these ideas realistic for brands today? How else can we create a better Black Friday? Let’s discuss! Sarah Dietschi – Freelance Fashion Designer Let’s design meaningful collections together! ------------------------------------------------------------------------------------- #BlackFriday #GreenFriday #Sustainability #EcoFashion #FairFashion #DesignWithPurpose

It's Black Friday eve, and brands everywhere are preparing themselves to make the most of one of their biggest weekends of the year. But when it comes to luxury brands, the decision to take part isn't necessarily a simple one. Check out our recent blog on how to handle Black Friday as a luxury brand, the link is in the comments! 👇 #WovenAgency #BlackFriday #LuxuryBrands #Marketing

" 🔓 Six days. One vault. Endless surprises. Each day, we dropped a mission briefing packed with cryptic clues about the treasure hidden inside the vault. You had just until the end of the day to claim the prize before it disappeared into the vault. Our goal? Break through the predictable sales tactics and deliver a campaign that was as thrilling as it was imaginative. We wanted our audience to play—not just shop. Think visual storytelling meets creative wordplay, all wrapped up in Twisted Lily’s signature edge." #marketing #strategy #ecommerce #socialmarketing #BFCM

𝐈𝐦𝐚𝐠𝐢𝐧𝐞 𝐭𝐡𝐢𝐬: 🤔 You’re shaping your brand message, stepping into a world designed entirely for you. It’s a creative space where we uncover the colors that make you glow and the styles that reflect your unique personality. Picture vibrant palettes, expertly curated pieces, and personalized coaching, every step carefully crafted to help you shine. ♟️ I’m talking about strategies that don’t just elevate your wardrobe but also your confidence and influence, seamlessly coming together to create a personal brand as impactful as you are. And here’s the best part: this Black Friday, I’m sharing these transformative tools with you! Are you ready to take your influence to the next level? Stay tuned for exclusive deals and get ready to design a personal brand that propels you to 𝐍𝐄𝐗𝐓 𝐋𝐄𝐕𝐄𝐋 𝐈𝐍𝐅𝐋𝐔𝐄𝐍𝐂𝐄! 💥 #BlackFriday #transformation #Appearance #branding #personalbranding #Imageconsulting ♻️REPOST

Grab Attention with Creativity This Black Friday “Be bold. Be different. Be unforgettable.” Black Friday isn’t just about deals—it’s about making an impact. This year, let your brand stand out. Black Friday is designed for those who dare to be creative. Break away from the ordinary and embrace something extraordinary. It’s not just shopping; it’s a statement. Your CTA (Call-to-Action)— “Discover Bold Ideas” “Shop Creativity Now” Stand out like a vibrant umbrella in a storm ☔️ #Marketing #BlackFriday #StandOutBrand #BoldBrands #UnforgettableStyle #DareToBeDifferent #BrandWithImpact #LeadingTheTrend #IconicBrands #BrandWithPurpose #TrailblazingBrands

What Makes a Black Friday Campaign Truly Memorable? 💡 Let’s face it: almost every brand has a discount on Black Friday. The challenge isn’t just offering a deal—it’s making your campaign unforgettable. Is it a clever narrative? A bold visual? A feel-good story that resonates with your audience? I’m a firm believer that creativity can be a bigger differentiator than price. What’s one creative Black Friday campaign you’ve seen (or worked on) that stood out from the crowd? Drop your favorites below—I’d love to hear some inspiring examples! #BlackFriday #CreativeMarketing #Branding #CampaignIdeas

Black Friday Email Dissection: Day 9/30 Black Friday is here, and there hasn't been a more perfect timing to dissect some intriguing Black Friday emails!!!! First of, the headline creates anticipation and urgency while using exclusivity as a major technique to hook the reader. It's a pretty short email, so the lead/body does a good job by building curiosity and teasing the benefit of saving... The Big Promise of Transformation is Achieving a radiant and timeless beauty. While the USP emphasizes Clean Skincare Products. More anticipation and future pacing is used in the email body... "Early Access to Black Friday savings is starting soon!" "Prep your carts for our biggest clean skincare event of the year!" The CTA "PREP YOUR CART" is direct, actionable, and concise. Thereby encouraging commitment on the readers part. I love this black friday email as it builds a lot of anticipation towards the upcoming BFCM sales. Need some help with your BFCM email sequences? Send a DM and I could see how to help with that. #blackfriday #blackfriday2024 #bfcm #BFCM2024 #Copywriter #emailmarketer #copydissection

November 29th 2024 is Black Friday - but it’s also Green Friday. Instead of being hyper-focused on sales, Green Friday is about raising awareness of big issues and supporting sustainable businesses. It’s still a powerful day to connect with your audience. Our blog is home to one of the planet’s top resources on anti-Black Friday campaigns. Last year, we featured a gallimaufry of brands that ran alternatives. ➡️ https://lnkd.in/eSPSW8hQ This year, we’re asking those same brands if they’d like to be featured again, to get in touch to let us know what’s happening this time. Leave a comment or send us an email through the site! Or, if you weren’t featured last year and are running a campaign with more purpose behind it (or know a brand that is), let us know and we’ll make sure it gets featured asap. Folk with a peaceful mindset rush towards this page in delirious numbers as the event approaches. Get in quick if you’d like to be included… P.S. While Black Friday has negative impacts, it might be a realistic opportunity for some to buy what they need. Or for struggling companies to boost sales at a hard time of year. We get that, it’s all about finding balance. CC last year’s gang:  Palava, Citizen Wolf, Montane Ltd, FREITAG, The Swapshop BlueCity (010), Dille & Kamille, agood company, Haglöfs, Keela Outdoors, Currys plc, My Little Green Wardrobe, MUD Jeans, & Colorful Standard #BlackFriday2024 #AntiBlackFriday #GreenFriday #GreenFriday2024