Freelance Copywriter | Email Marketer - soft selling & relationship building | ghostwriting on X
The depth of an ocean... the depth of someone’s heart --- Patrick Evra is the best left-back that Man Utd has ever had. With him, this Fergie team continued its domination in England and Europe until he left a year after Sir Alex Ferguson retired. This 5-time UCL finals player is tough as hell. The son of diplomats, a breadwinner in the literal sense because he grew up in the streets of Paris, and a racist combatant – he then started his dream of joining the Sicilian club. It turned out he signed a contract with the Mafia. Patrice became their property – at £50 a month. The club didn’t pay him for five months. His flat was a disaster. Sometimes he and the team had only one meal per day as well. Then one day, his mom came to visit him. “What are you doing here?”, she cried after learning about the situation her son had to endure. Patrice replied, “Mommy, I just loved football.” Whenever he was training and playing the game, he was scared that the ref would blow the final whistle... Because he didn’t know what to do afterward. “I’m back to the reality.” (Everything has its end). - You've been lied to if you think you should only do marketing when it’s completely measurable or quantifiable. Because that makes a lot of valuable things you can do to distinguish yourself are rendered impossible. Therefore, measure what you can. But don’t demand that you measure everything. #directmarketing #emailmarketer #emailmarketingfundamentals #storymarketing
