That Todd Kirby - he's so nice.
Resonate Thy Brand With Thy Customer | Lead Audience Insight Strategist | Innovative Thought Leader | Media and Advertising Expert | Team COE Builder | AI, BSci, and SaaS Marketing Researcher
✨ Taking a moment to celebrate Nail Communications . I don’t personally know anyone who works there, their leadership, or body of work, but just three minutes of exploring left a lasting impression: What I Love: ✅ They’re genuinely committed to making a difference. It's embedded throughout their branding, their site, and their pro bono efforts. ✅ They don’t shout their values from the rooftops. Instead, they let the work lead, then they market. Not the other way around. Cool tactics: ❤️ The symbolic ‘heart’ button on their website. It’s subtle and untitled, but click it, and you’ll find a thoughtful commitment to #inclusion in its values and its work. 📚 The children’s book they created (see the attached link) isn’t prominently featured on their homepage. Instead, they created a mini PR campaign and a YouTube teaser video - a masterclass in subtlety that reinforces its values. Too often, we’re told that to break through the noise, #marketing needs to scream for #attention. But Nail Communications reminds us that real #branding lies between the #shouting and the #whispering. Here's to the good ones! 👏 #Marketing #Branding #SubtleStorytelling #advertising #behavioralscience #psychology Rory Sutherland Dr. Robert Cialdini #mrxjobs Insights Career Network Becarren Schultz
Thanks Todd. Nice of you to notice and to care. We appreciate it.