"Do not underestimate the power of in-person experiences." As someone who works with a lot of digital media, I cannot emphasize this point enough. I'm taping it to my wall, sharing it with my team, my clients and anyone looking at their phone when they should be smelling the roses (or Farmshelf fresh herbs). ❤️ Jean-Paul Kyrillos #media #advertising #marketing
When I started at Farmshelf I was a latecomer to the start-up world. I had already had a successful career in magazine publishing—Travel + Leisure (yeah, you read that right 😃). Thrust into a sea of VC acronyms like PMF, MVP and DFM, I wanted to call bullshit and just get these people to speak English. But they hold the pursestrings, so you have to play their game. As I look back at our successes, trials and tribulations, I thought I would share some stories, and perhaps wisdom, of how we got to where we are today. Let’s go back to close to the beginning. This is our first beta with Noma cofounder Claus Meyer at The Great Northern Food Hall in Grand Central Station. I guess that was our MVP-minimum viable product-you see what I did there?! To this day, Grand Central was our most visible Farmshelf showcase. Do not underestimate the power of in-person experiences. Stay tuned for more #FarmshelfDiaries
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5moAbsolutely, Munir! There's something irreplaceable about live, human connections. How does Kiosk Creative integrate these experiences into your projects?