Multifamily X Podcasts’ Post

Erica Sanchez, Regional Vice President at Cardinal Group Companies, beautifully captured what makes multifamily so impactful: it’s about creating homes where lives are built, not just managing properties. "𝑰𝒕'𝒔 𝒂𝒍𝒍 𝒂𝒃𝒐𝒖𝒕 𝒕𝒉𝒆 𝒑𝒆𝒐𝒑𝒍𝒆 𝒂𝒏𝒅 𝒕𝒉𝒆𝒊𝒓 𝒉𝒐𝒎𝒆—𝒉𝒐𝒘 𝒊𝒔 𝒕𝒉𝒊𝒔 𝒂𝒇𝒇𝒆𝒄𝒕𝒊𝒏𝒈 𝒕𝒉𝒆𝒎? 𝑫𝒐 𝒕𝒉𝒆𝒚 𝒍𝒊𝒌𝒆 𝒊𝒕? 𝑫𝒐 𝒕𝒉𝒆𝒚 𝒏𝒐𝒕 𝒍𝒊𝒌𝒆 𝒊𝒕?" Beyond providing housing, Erica emphasized the power of relationships over transactions, both with residents and vendors: "𝑮𝒐 𝒊𝒏𝒕𝒐 𝒊𝒕 𝒂𝒔 𝒊𝒇 𝒚𝒐𝒖'𝒓𝒆 𝒄𝒓𝒆𝒂𝒕𝒊𝒏𝒈 𝒂 𝒓𝒆𝒍𝒂𝒕𝒊𝒐𝒏𝒔𝒉𝒊𝒑, 𝒏𝒐𝒕 𝒔𝒆𝒍𝒍𝒊𝒏𝒈 𝒎𝒆 𝒔𝒐𝒎𝒆𝒕𝒉𝒊𝒏𝒈. 𝑨𝒕 𝒕𝒉𝒆 𝒆𝒏𝒅 𝒐𝒇 𝒕𝒉𝒆 𝒅𝒂𝒚, 𝒄𝒂𝒏 𝑰 𝒄𝒐𝒖𝒏𝒕 𝒐𝒏 𝒚𝒐𝒖 𝒕𝒐 𝒃𝒆 𝒕𝒉𝒆𝒓𝒆 𝒇𝒐𝒓 𝒎𝒚 𝒑𝒆𝒐𝒑𝒍𝒆 𝒂𝒏𝒅 𝒃𝒆 𝒕𝒓𝒂𝒏𝒔𝒑𝒂𝒓𝒆𝒏𝒕?" 👉 Catch the full discussion: https://lnkd.in/em-9yKrs As centralization reshapes the industry, Erica highlighted the need for thoughtful change management, balancing people, product, and price, and immersing ourselves in local markets to truly understand residents’ needs. 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮, 𝐄𝐫𝐢𝐜𝐚, 𝐟𝐨𝐫 𝐫𝐞𝐦𝐢𝐧𝐝𝐢𝐧𝐠 𝐮𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐝𝐞𝐞𝐩𝐞𝐫 𝐩𝐮𝐫𝐩𝐨𝐬𝐞 behind what we do—creating homes, building trust, and shaping communities. Special thanks to our sponsors, Kairos Water and Coastal Painting Contractors Inc. #MultifamilyLeadership #ResidentExperience #Centralization #BuildingCommunities

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