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Multifamily Media Network’s Post

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Multifamily Media Network

2,496 followers

4mo

Rooms with Ronald, Ronald Harrington, MA, CAM, CALP is joined by Brittany Piggins, MBA (Nurture Boss), a customer success manager for Nurture Boss. They discuss the concept of flourishing in multifamily and how it relates to the prospect and resident journey. Listen in and watch as they use a 👨🌾 gardening demonstration as a metaphor for the leasing process 1. highlighting the importance of preparing the soil (creating a positive first impression) 👩🌾 2. planting the seeds (making a good first impression) 🌱 3. watering the seeds (consistent nurturing and follow-ups) 🚰 4. providing sunshine (highlighting property attributes) ☀ 5. promoting growth (scheduling tours and converting leads) 🌷 They also discuss the importance of resident check-ins, resident amenities, resident events, resident surveys, and lease renewals in fostering resident retention and renewals. #roomswithronald #mmn #multifamilymedia #marketing #leasing #residents

Transcript

And what I would think of is knowledge. So being an expert about your community, the availability, even the local area. And if there are questions you're unsure about, be willing to seek out information that will benefit the prospect. Also, understanding. Empathize with the needs of the prospect. It really makes a huge impression when a prospect feels heard and understood. This could look like prospects with unique circumstances or those with very specific preferences. I'm also being a problem solver, so don't just fill out a guest cards. Listen, make it a conversation about their needs and your housing solutions. As a member of the leasing team, you are a problem solver and you're guiding prospects as they make a big decision on where they call home. And then lastly, personality makes the conversation fun and personable. Remember, enthusiasm is contagious and searching for a home can be overwhelming, right?

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