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The latest episode (#88) of The Six Sells Podcast reveals the results of the biggest ever study into the link between human attention and memory ⤵

Did you know that podcast listeners skip ads less than other channels? In fact, 28% of listeners don't skip at all! It's surprising that many brands in Australia are still missing out on the incredible power of podcast advertising. At Shout, we're on a mission to change that. We're partnering with innovative brands to showcase why podcasts are the future of advertising. Ready to amplify your brand's voice and reach more ears? 🎙️ Give us a Shout and let's skyrocket your reach and influence together! 🌟 #PodcastAdvertising #Marketing #BrandAwareness #ShoutMarketing #FutureOfAdvertising #BrandAwareness #ShoutCollective #AdNauseam

[WEBINAR] Hear it From the Host w/ Crooked Media | https://bit.ly/3QN1nCB Traditional #media channels struggle with #authenticity, making  #consumers hesitant to engage with their ads. In contrast, #podcasts build trust and inspire listeners to take action. ✋⚡ Crooked Media is a walking example of this podcast effect, and they’re going to share how they do it—tune in with Lucinda Kinau Treat, Dan Pfeiffer, and Sophie Anderson to: ✅ Explore what motivates listeners to respond to ads ✅ Get the data on the shift from traditional media to podcasts ✅ Understand the engagement-driven nature of podcast audiences ✅ Learn how Crooked Media inspires listener action and real change RSVP here: https://bit.ly/3QN1nCB #webinar #crookedmedia #podcastadvertising #audioadvertising #authenticadvertising #consumerbehavior #adeffectiveness #brandpartnerships #roi #marketing

One of my favorite campaign ideas was "it's not your stand...it's your 365 marketing plan." And that's because when you get people together onsite for 1 or 2 or 3 days it's an explosion of content that is dynamic enough to fill your entire year. Which is just one of the many reasons we build THIS podcast studio onsite. Our MoneyPot podcast is loaded with original content, new and upcoming voices and fellow industry podcasts. It's energetic, eye-catching, filled with experiential elements and a huge value to audiences onsite and throughout the year. Investing in content capture at events is only going to be more important as it's THE opportunity to capitalize on having so many top voices under one roof. #eventmarketing

Your Friday pod listening? Sorted ✅ In this week's ep of The IAB UK Podcast, James Chandler sits down with Guy Thurlow, Co-Founder and Commercial Director at Next-Gen Media to discuss Guy’s personal journey, the challenges of launching a business in the midst of a global pandemic, and how Next-Gen Media is helping brands better understand and engage Gen Z. Listen here 👉 https://lnkd.in/eMjpiRnY #Digital #Advertising #GenZ #Podcasts

Programmatic #advertising for B2B and B2C companies are going to be facing some upcoming challenges, so how should you get ahead of the game? In the new #FiredUp! episode, CEO of Rhebus, Inc. Sean Crawford provides steps you can take to leverage new #techtrends. Listen here or wherever you get your podcasts: https://hubs.li/Q02q-Wdx0 #MarketingPodcast

Struggling to figure out which keywords are costing you the most in advertising? Listen to Frederick Vallaeys as he breaks down the process. Discover why comparing costs contextually matters and how integrating business data can make a big difference. 💼 Get ready to optimize your ad spending and boost conversions! 💰🚀 🎙️To watch the full podcast, check us out on: YouTube: https://bit.ly/3V0FYZa Spotify: https://bit.ly/4byWhSm #AdvertisingCosts #KeywordAnalysis #AdSpend #DataIntegration #BusinessInsights #MarketingStrategy #DigitalAdvertising #OptimizationTips #ConversionBoost #AdCampaigns #KeywordCosts #ContextualComparison #BusinessData #AdvertisingROI #Conversions

Great conversation with Sean Crawford at Rhebus, Inc. about programmatic advertising. He breaks down the fundamentals of programmatic, how it will be impacted by AI and the demise of third party cookies, and lays out a few ways the adtech space is evolving. Sean is an adtech veteran, and this is a chance to hear from an insider just how things are developing in what can seem like a confusing area of paid media. In an upcoming episode, we're going to talk to the founder of a Demand Side Platform (DSP), so let me know if you have questions we should explore there. Thanks for coming on Sean! Great to catch up.

Is your business relying on referrals to grow? I see too many businesses stall out when they depend on referrals. Referrals will only get you so far. Here is some quick advise on what you need to do to break that cycle.

I had the pleasure of an extended conversation with a long-time friend and marketer I admire Melinda Prescher, Sr. Director of Marketing at Insightly, an Unbounce company. We spoke about putting the customer at the center of your marketing and sales efforts, expanding the view of what "marketing" can actually be and the importance of aligning your functional groups around a common view of who they're designing for, messaging to, problem solving for, selling to, etc. Check it out to hear more and contact us at Marketbridge for further conversation. #customerexperience #digitalmarketing #innovation