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Multifamily Media Network’s Post

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Multifamily Media Network

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Ronald Harrington, MA, CAM, CALP Harrington, MA, CAM, CALP speaks with Lisa Nickerson CEO and founder of The Nickerson Companies. They discuss the evolution of marketing and leasing in real estate, the importance of customer service, and how technology, particularly AI, is transforming the industry. Lisa emphasizes the need for a comprehensive approach to marketing that includes understanding customer feedback and leveraging data effectively. 👥 AI tools can enhance the leasing process by providing valuable data. 👥 Customer service and customer experience are distinct but interconnected. 👥 Data analysis should go beyond basic metrics to inform strategies. Listen where ever you get your latest podcasts. #MMN #MultifamilyMediaNetwork #Multifamily #roomswithronald #microliving #leasing #multifamily

Transcript

What else do you think is going to be in the future that we're gonna have to adapt and leasing to stay competitive and to win over prospects? They're good. Good question to win over prospects. I mean, I do think, and I think you're seeing this too, how everything is becoming more about hospitality, right? And more about service and more like being in a hotel. So if you're going to do have a trade off of not owning property and that upside, there's got to be something else that's so good, right that you can't give it up. And so I think as we become more. Hospitality driven, and it's not just amenities, but it's really understanding how people live in the holistic being, right? So I think that that's something that will be more of the future, right? And yellow and how that all works. It won't just be about the yoga class and the movie night, right?

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