Mike Rodenburgh’s Post

Do Apps and Platforms Have Lifecycles? Your company website has a lifecycle. You know that the website will need more than a refresh at some point. It will likely need to be replaced. Website lifecycles are continually shrinking. Today, the average lifespan of a website is two years and seven months. News pieces have a lifecycle. So do apps and platforms. As a marketer, your job is to sniff the trend and know when to join, when to stay, and when to go. Just like knowing when to replace your website instead of attempting a refresh. 25 years ago, Napster launched to tons of fanfare. When was the last time you used Napster? MySpace launched on August 1, 2003, and reached a peak usage of 115,000,000 unique monthly users. By June of 2009, MySpace was purchased and started its death spiral. Today, MySpace has 15,000,000 active users. Is it dead? You decide. The point is simple. As a marketer, you must understand app and platform lifecycles and decide, "Should I stay or should I go?" If you are having trouble deciding, put the Clash on in the background and decide by the song's end. Stay curious, my friends! #marketing #marketingstrategy #digitalmarketing

𝐒𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐨𝐯𝐞𝐫 𝐰𝐚𝐬𝐧’𝐭 𝐦𝐲 𝐩𝐥𝐚𝐧 𝐁. 2019, I was ready to sell my application I developed with Darcy Knapp and @barbarapierce 𝐖𝐡𝐞𝐫𝐞 𝐭𝐨 𝐒𝐡𝐨𝐩 𝐚𝐧𝐝 𝐃𝐢𝐧𝐞. My app connects college students and comnunities with safe places to shop and dine while in a college region. I started developing the app in 2012. It took nearly 4 years to grow, add continuity, and scale. 𝐋𝐢𝐟𝐞 𝐡𝐚𝐩𝐩𝐞𝐧𝐬. March, 2020, I was hospitalized for 69 days, 30 of which I was in a medical coma, hooked up to a ventilator plus tracheotomy for six weeks. 𝐌𝐲 𝐟𝐨𝐮𝐫 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐫𝐞𝐜𝐨𝐯𝐞𝐲 𝐬𝐮𝐜𝐤𝐞𝐝 𝐛𝐢𝐠 𝐭𝐢𝐦𝐞! Here I am now... Back to Step 1 of the flow chart process to recreate the entire app. During the pandemic many companies either merged or went out of business. Exacly what has happened here. Because, I didn’t own the 𝐈𝐏, I own the 𝐩𝐫𝐨𝐜𝐞𝐬𝐬, many thanks to Nancy Baum Delain, Esq. the two host companies merged. I'm in the grueling process of recreating the 𝐞𝐧𝐭𝐢𝐫𝐞 𝐚𝐩𝐩. Have you ever created something and was lined up, ready to pitch and sell only to see it zonked? I'd love to know... Because I'm not a happy camper. And, your words of encouragement will inspire me to finish this tedious task. Ohhh, and as for the buyer... As Arnold Schwarzenegger famously said, “I’ll be back!“ 📲 My app is available for download on both iOS and Google play store. It looks like crap for now, but, as my cousin Meg Frisoni said, “ You“ll build back big and even better.“ #upthebiz #askmayamcnulty #wheretoshopanddine #mobileapp #womeninbusiness #smallbusinesses #colleges

#Storyprompt 💡 Ready to craft a relatable hero’s Journey? Share stories where your customer is the hero, and your product/service is their guiding force. 🔍 Example: Beth was drowning under her disorganised finances until she found our simple budgeting app. Now, she's debt-free and saving for that long-held dream of holidaying to Fiji! 📈 Why It Works: Emotional stories make your brand memorable and trustworthy. Now, write your own succinct hero's journey! 🚀 #MarketingTips #Storytelling #CustomerSuccess #BusinessGrowth

#Storyprompt 💡 Ready to craft a relatable hero’s Journey? Share stories where your customer is the hero, and your product/service is their guiding force. 🔍 Example: Beth was drowning under her disorganised finances until she found our simple budgeting app. Now, she's debt-free and saving for that long-held dream of holidaying to Fiji! 📈 Why It Works: Emotional stories make your brand memorable and trustworthy. Now, write your own succinct hero's journey! 🚀 #MarketingTips #Storytelling #CustomerSuccess #BusinessGrowth

Welcome to Fall Savings! Fall is here, and it's a great time to reassess your budget and start planning for the holiday season. With Zogo's app, you can learn how to identify spending areas, set new saving goals, and prepare financially for upcoming festivities. Embrace the season of change with smart financial strategies from Zogo! Download Zogo in the app store and use promo code SAFE to start learning! #FallSavings #Budgeting #ZogoFinance #education

discover practical tips to tackle anxiety, learn frameworks that help make smarter decisions at work, delve into some food for thought (literally) over an insightful potluck & understand how to design your growth blueprint — yup, we really meant it when we said we love curating diverse experiences for you! members, the october experiences calendar is live on the app - book your spot! not a member? head to www.leap.club to become one.

✨Revolutionising Real Estate Marketing! Say goodbye to expensive equipment and complicated software. With The Wink App, estate agents can create professional-quality videos effortlessly. Boost property visibility, cut marketing costs, and showcase your listings like never before—all with just a few taps! 🔹 Easy to Use 🔹 Cost-Effective 🔹 Professional Videos 🔹 Beginner Friendly Join the future of real estate marketing. Download The Wink App today and start wowing your clients! 🚀 Apply today 😉 https://winkcloud.io/ #TheWinkApp #Video #PropertyVideos #PropertyUK #EstateAgents #LettingAgents #Landlords #rightmove

Headstarter 𝟮𝗻𝗱 𝗪𝗲𝗲𝗸 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗣𝗮𝗻𝘁𝗿𝘆 𝗧𝗿𝗮𝗰𝗸𝗲𝗿🥘📦 Are you tired of losing track of what’s in your pantry? Say goodbye to expired items and last-minute grocery runs with Pantry Tracker! Our app is designed to help you effortlessly manage your kitchen inventory and stay organized. 🔹 𝗘𝗮𝘀𝘆 𝗦𝗶𝗴𝗻-𝗜𝗻: Start quickly with Google, GitHub, LinkedIn, or email. 🔹 𝗜𝗻𝘁𝘂𝗶𝘁𝗶𝘃𝗲 𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱: View, search, and sort your pantry items with ease. 🔹 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗜𝘁𝗲𝗺 𝗔𝗱𝗱𝗶𝘁𝗶𝗼𝗻: Add new items with details like name, brand, quantity, expiration date, and an optional image. 🔹 𝗦𝘁𝗮𝘆 𝗜𝗻𝗳𝗼𝗿𝗺𝗲𝗱: Get notifications for upcoming expirations and low inventory items. My Portfolio : https://lnkd.in/dS--9ypG Ready to take control of your kitchen? 🌟 https://lnkd.in/gVqeeV6U to sign in and start managing your pantry like a pro today! Yasin Ehsan 🚀 Faizan Ahmed #PantryTracker #KitchenManagement #Productivity #AppLaunch #TechInnovation #alihamzakamboh #headstarter

New to Pest Daily or unsure how to fully take advantage of the platform? Here’s a quick intro: We operate on a unique model—75% of our content is free, and we monetize the remaining 25% through Pest Daily memberships. Our platform lets you learn at your own pace, wherever you are. On the road? Open the app. At home? Stream to your TV and watch it like a show. By expanding your knowledge, you’re directly #investing in the #growth of your business. Explore everything we have to offer here: growing.pestdaily.com and start planning your next move. Growth is on the horizon this year!

From Ink to Impact: How a Pen Sparked My Career The Queen of Pitching, Forbes Riley, stopped by the Owwll app booth at the Million Dollar Weekend event! 👑🎤 She shared her expert tips on mastering the perfect pitch and transforming your business. Want to learn from the best? Forbes Riley is live on the Owwll app! 📲 Download the app and give her a call to get her exclusive insights and take your pitching skills to the next level. 💡💼 #ForbesRiley #OwwllApp #QueenOfPitching #MillionDollarWeekend #PitchPerfect #BusinessGrowth #DownloadNow #CallForbesRiley 4o