Mojca Hafner Jereb’s Post

One big pitfall of #ContinuousDiscovery? The ‘validation trap’. When you’re talking to existing customers it’s easy to succumb to confirmation bias. The whole process can just become one big back slapping ‘validation’ exercise if you’re not careful. At Backpocket we try to talk to 1-2 customers each week. Which in 2024 any modern product professional will tell you is good practice. But admittedly, we do get a lot of ‘oh yeah it was great’, ‘it was easy’, kind of feedback. Which is great! But it does mean, by the very nature of recruiting from our existing customer base, that we’re excluding those who didn’t choose our product for whatever reason. Add to that the Response bias of interviewees thinking they ought to be giving ‘feedback’ and you can see how the whole process is ripe for failure. Thankfully at Backpocket we don’t do these interviews just for feedback. We do them to try and dig a little deeper into the motivations of first time users, what Jobs they were trying to get done, and why they chose Backpocket over alternatives. All of which is much more helpful data. The other bonus is that we also get a feed of regular of tactical product insights to help optimise the experience along the way. It doesn’t always work out perfectly - but in my eyes it’s better than not doing it at all. Some learnings from our Continuous Discovery journey so far: 💡Set your research objectives, even for this kind of research 💡Make sure everybody is aware of the limitations 💡Pair continuous discovery with larger research projects for balance How about you? #uxr #designresearch #productdesign #product #innovation #productmanagement 

In today’s tech-driven world, creating products that resonate deeply with users goes beyond functionality—it’s about building with heart. At The Algorithm, we believe that the emotional connection between a product and its users is what sets exceptional products apart. When we design, empathy is our guiding principle. We strive to understand the user’s journey, their pain points, and their aspirations. This empathy drives us to create experiences that not only meet their needs but also touch their hearts. Consider a simple interface that doesn’t overwhelm but guides the user gently, making them feel understood and valued. Or think about a feature that anticipates a user’s need before they even realize it themselves. These thoughtful touches foster a sense of trust and loyalty, making users feel like the product was designed just for them. For instance, in one of our recent projects, we integrated personalized feedback loops within the software. Users received gentle reminders and encouraging messages that made their interaction more engaging and supportive. This small, empathetic touch significantly increased user satisfaction and retention. Craftsmanship at The Algorithm is about more than just technical excellence; it’s about infusing every pixel, every line of code, with a deep understanding of the human experience. By prioritizing emotional design and user empathy, we aim to create products that users don’t just use, but love. In building with heart, we forge lasting connections that turn users into loyal advocates, making our products not only tools but trusted companions in their daily lives. This is the true mark of craftsmanship—where technology meets humanity, and design meets empathy. #Craftsmanship #ProductDesign #UserExperience #TheAlgorithm #EmpathyInDesign #DiaryOfAFounder

"94% of user personas are works of fiction." The funny thing? I just made up that statistic, but you believed it for a second, didn't you? That's exactly how most user personas work - we make up "facts" about our users that sound credible, but aren't grounded in reality. Having reviewed hundreds of user personas, here's the uncomfortable truth: most of them read like dating profiles written by AI. "Meet Jessica, 32, a digital-first millennial who prioritizes sustainability, loves trying new apps, and her biggest frustration is lack of seamless integration..." Real users I have met: - A CEO who still uses Excel 2007 because "it just works" - A tech-savvy user who keeps passwords in a physical notebook - A productivity app power user who tracks tasks on Post-it notes The problem isn't that these users are "wrong." The problem is that our personas rarely capture these beautiful contradictions. Here's the framework that I use for writing better personas: 1. Delete every generic demographic detail 2. Replace "loves" and "enjoys" with observed behaviors 3. Include the messy contradictions 4. Add direct quotes that made you uncomfortable Pro tip: Next time you write a persona, if it sounds like someone you would want to grab coffee with, you are probably doing it wrong 😉 Real users aren't perfect. They're wonderfully, frustratingly human. And that's exactly why we should get to know them better. What's the most surprising user behavior you have encountered that completely challenged your assumptions? #ProductManagement #UXResearch #UserResearch #ProductDiscovery

The ONE user research trick... That can make or break your product It's not about asking what users want. It's about observing what they actually do. 𝗪𝗵𝘆? → Users often can't articulate their needs → Actions speak louder than words → Unconscious behaviours reveal true pain points 𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝘀𝗶𝗺𝗽𝗹𝗲 𝘁𝗿𝗶𝗰𝗸 ↳ Watch users interact with your product (or competitor's) ↳  Don't interfere. Just observe ↳  Note where they hesitate, frown, or get stuck The magic happens in the silence 𝗥𝗲𝗮𝗹-𝗹𝗶𝗳𝗲 𝗲𝘅𝗮𝗺𝗽𝗹𝗲 → Client insisted users wanted more features → Observation showed users struggled with existing ones → Result: Simplified UI increased engagement by 37% 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿 ↳ What users say ≠ What users do ↳ Observation > Surveys ↳ Silence reveals more than questions 𝗦𝗼 𝗵𝗲𝗿𝗲'𝘀 𝗺𝘆 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝘁𝗼 𝘆𝗼𝘂 ↳ When was the last time you silently observer your users? Enjoyed this tip? Like and share to spread the knowledge. Share your experience in the comments.

Users may lie, data won't User interviews are for early stage product, not growth stage If you're growing products and not using any tools to help out, rethink They may like your product, but why? If they don't, why? You've got to paint the real story behind user interaction with your product Software products lies in the beauty of a few things: - everything's trackable - scalability - flexibility Without users, you can't get data Without data, you can't scale Remember the steps: 1) Pitch 2) Sell 3) Onboard 4) Track 5) Pivot 6) Refine Don't keep building indefinitely to get users If there aren't any, perhaps it's a problem with product-market fit, not your product. #productdevelopment #productgrowth #useracquisition #dataanalytics #apps ______ Moon Yiu here, an entrepreneur igniting product ideas into reality 🦄 From DigitSense and beyond, I've crafted, built, and launched UX-driven software products that empower millions. Seeking to be the next game-changer? Let's chat!

Empathy is the secret ingredient to groundbreaking user research. As a startup, understanding your users isn't just about collecting data; it's about connecting with their experiences, motivations, and pain points. Empathy is the bridge that allows you to truly understand your users and build products that resonate.

How to Design Insanely Great Products 🚀 Simplicity is Key If users need a manual, the design has failed. Strip away the unnecessary, and make the experience intuitive. 🌟 User Experience First Start with how it feels to use, then work backwards. Every interaction should feel magical, and the best interface? Sometimes, no interface at all. Go on with fastapi? 🎨 Perfection in Details even on backend Obsess over every pixel, corner, and transition. The unseen parts matter as much as what users see. ⚙️ Seamless Integration Own the entire experience. Hardware and software should work together flawlessly—no compromises. 🎯 Product Development Discipline Focus on doing a few things exceptionally well. 🔄 Prototype & Iterate Build, refine, and don't be afraid to start over. Great products come from relentless iteration. 🔥 Ready to build something revolutionary? At IcebergData, we help you lay the groundwork with high-quality datasets tailored for your product. Whether you're looking to understand markets, uncover trends, or fuel machine learning models, we've got the data solutions to drive your innovation forward. 💼 Get in touch with us today to start building the foundation for your next great product! book --> https://lnkd.in/ent6bwy5 #ProductDesign #Innovation #DataDriven #UserExperience #IcebergData

Totally agree with Veronica Naguib It's tough to know whether you're getting real insights from participants when you're in a fake scenario, much better to observe people in as close to real life scenario as possible. Observe don't ask and apply behavioural science to understand barriers to find solution to inhibiting and promoting pressures. #behaviouraldesign #COMB #userresearch

User Development plays a crucial role in determining the success or failure of a feature or product. In a recent client project, we were set to launch a 'big bang' feature. However, we noticed competitors with similar features were struggling due to a lack of user readiness. Instead of proceeding with the launch, we conducted deeper user research and discovered that users preferred simpler, incremental improvements first. By gradually introducing enhancements, we nurtured user readiness. When we finally launched the full feature set, adoption was significantly better.

“I'm sorry, my system is down. Please try again later.” Damn🤬 UX in life 📱 (A mini-series on user experience mishaps that I come across in my trudge across the World Wide Web as wel as in IRL environments). PART 1: Today - Discovery Limited Vitality app chat 💬 First issue-> entering their suggested command - “chat” and getting the response: “I'm sorry, my system is down. Please try again later.” This basically removes all chances to speak with a real human outside of needing to engage in an extended conversation. This AI conversation is now rivaling the producer version Lord Of The Rings series. Finally I get through to someone -> great success (the support agent was very helpful once we were in contact). Point to the humans here! Second issue -> Wrong name… 😳 I am now and forever going forward “Triton” (even though my profile name is Tristan). Third issue -> Incorrect time format ⏰ While a slightly smaller issue, I am presently chatting to their bot/support agent at 2am according to their system (In reality it is 14:17). When trying to create premium experiences for users (who are paying a LOT of money btw) it is imperative to nail *all* aspects of the experience. This is especially true with users who are on the edge of switching providers as these small inconsistencies will only add to feelings of angst and frustration, particularly for non-digital natives who struggle with tech to begin with. Stay tuned for the next part in my journey across daily products.