ModCribs’ Post

Its all about your perception 😉😉 & Marketing done right 😂👏

⚽️ Caught the latest Lay's ad with Beckham & Henry?  This 5-minute marketing marvel at a live game showcases the genius of moment marketing and celebrity pull!  https://buff.ly/3U8sxWE The Lay's ad featuring David Beckham and Thierry Henry is a bold testament to the power of moment marketing and celebrity influence in the digital age. By executing a high-impact advertisement within a 5-minute live event window, Lay's not only showcased its innovative marketing approach but also stirred significant online and offline conversations. Does blending entertainment with product placement elevate brand engagement for you?  The success of this ad hinges on its ability to seamlessly blend entertainment with product placement, capitalizing on the global appeal of football icons to elevate brand visibility and engagement. However, the challenge lies in measuring the direct impact on sales and long-term brand loyalty. While the ad's creativity and execution are commendable, its true success is contingent on its ability to convert viewership into tangible business outcomes. This venture into 'moment marketing' sets a high bar for real-time engagement, pushing brands to think outside the traditional advertising playbook. 🤔 how should brands measure success beyond the buzz—sales impact or loyalty?  Engaging with this strategy, marketers must weigh the benefits of spontaneous, high-visibility campaigns against the risks and investment they entail. The Lay's campaign serves as a case study in balancing innovation with the core marketing principles of relevance, reach, and resonance. ✨ What do you think makes an ad memorable in today's fast-paced digital world? Let's discuss how innovative approaches like this are reshaping advertising!  #DigitalMarketing #Innovation #SportsMarketing #RealTimeMarketing #LaysCampaign 

When Your Advertisement Doesn’t Stick – Literally! 🚨 Let’s talk about Rathicol Adhesive , the adhesive company that promises “It sticks easily”...except, their ad didn’t. Their sticker promoting their "superior" adhesive fell off! Now, how’s that for irony? 👀 Here’s the question: Is this just a blunder, or are we witnessing some next-level negative marketing genius to make us talk about the brand? Some might say the best marketing is the product itself. Well, in this case, the product is screaming “I can’t even stick to my own promise!” 🤷♂️ But hey, maybe this was the plan all along? Make a bold statement by failing in the most epic way possible. Blunder or deliberate, Rathicol sure knows how to stick in our minds (tons puns). #NegativeMarketingOrGenius #Rathicol

I like the perspective on spammers not advertising. It's a unique take that sheds light on how things work. #interestinginsight In summary, if you have unique data on relevant statistics that could be potentially interesting for your target audience, you could employ the method Gael and Mark are discussing. If you currently do not have this data, you may want to consider using this method at a later time and begin collecting unique data that would be of interest.

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How to Create Consistent Buttons Using Kadence Blocks https://lnkd.in/dzc79-S8 In this video, you will learn how to use the Blocks Default settings inside Kadence Blocks to create consistent buttons across all of your website pages. #AbuzidWP #kadenceblocks #wordpress #buttons #webdesign #uitutorial #consistentdesign #branding #wordpresstips

How to Create Consistent Buttons Using Kadence Blocks https://lnkd.in/dzc79-S8 In this video, you will learn how to use the Blocks Default settings inside Kadence Blocks to create consistent buttons across all of your website pages. #AbuzidWP #kadenceblocks #wordpress #buttons #webdesign #uitutorial #consistentdesign #branding #wordpresstips

Do we mean ‘Underconsumption’? And is it the death knell of new? While we’ve been tracking this for some years, this summer the phrase underconsumption entered the global lexicon, achieving instant TikTok virality, striking a chord with millions. And no, this isn’t only about ‘anti-new’, but more about combating unsatisfactorily impulsive consumerism. There’s a fast-growing consumer mentality for pushing back against hyperconsumption. Stylus’ Rebecca Hobbs believes that "there is a real opportunity here for campaigns and services that help people decide what they need or want most." And retailers are leaning in. As John Lewis’s recently campaign coined, ‘Buying Once is an Act of Rebellion’. Watch our quick Stylus One-Minute Explainer video for more… https://lnkd.in/dts38u-C Stylus’ One-Minute Explainers are a quick and easy way to get to grips with key cultural and business buzzwords, terminology and concepts that every brand needs to know about. #consumertrends #fashiontrends #futuretrends #trendforecasting #retailtrends #underconsumption Rebecca Hobbs Katie Baron Ciara Caldwell Cleave Stylus johnlewis

What do we do? Why and how do we do it? Because we give an F. It’s as simple as that. We’ve compiled all of your most frequently asked questions about Flume so you can understand just how we “Make it matter”. #FlumeDigitalMarketing #DigitalMarketing #WeGiveAnF

'Beats the hell out of little plastic Army men' is brilliant, positioning against the competition in the right tone. For Sunsoft, by Goodby, Berlin & Silverstein, 1993. (H/T Andrew Boulton for the share) _ Follow me if you like, or ...Gasp! where we do this sort of irreverent stuff, Call to Action® where we talk about this sort of irreverent stuff, or ...Gasp! Books where we write, design and publish this sort of irreverent stuff. #advertising #marketing #irreverence