MMR Research’s Post

How knowledgeable are you about fashion and luxury goods? Had a great conversation with Lehigh's #ilLUminate #podcast about my latest research with Silvia Bellezza on how knowledge influences morality and liking of counterfeit luxury goods... just in time for the holidays! Lehigh University College of Business #marketing #research #luxury #counterfeits

Is Grocery the Louis Vuitton handbag for Challenger Food & Drink Founders? Why do you want it so bad? Like the Louis Vuitton hand bag, Grocery is desirable. Like the Louis Vuitton hand bag, Grocery is expensive. Like the Louis Vuitton hand bag, Grocery is status signalling vs. other founders in your category. Like the Louis Vuitton hand bag, Grocery sounds great to other Carhartt New Balance-dunked Founders at networking events at a vegan kebab houses in Shoreditch. BUT. Like the Louis Vuitton hand bag, Grocery is HUGELY expensive. I am reading Will Storr’s “The Status Game”. Status is everywhere. You crave status. I crave status. All humans crave status. Status is part of human nature. Status gives us meaning. No status leads to depression and anxiety. Do you NEED Grocery? Or Do you WANT Grocery because Grocery = Status? All revealed in tomorrow's newsletter at 8am. 🍓 Subscribe here: https://zurl.co/aCbe 🍓 Check out the HUNGRY podcast here Spotify: https://zurl.co/MCgA Apple: https://zurl.co/awc2

Check out our podcast interview with Nicole Papageorge, Marketing and Brand Manager at IDOLIZE. IDOLIZE Brows & Beauty specializes in the art of eyebrow and facial threading, full-body waxing, eyelash extensions, facials, and lash and brow services. Be our guest on the next Business Ninjas Podcast! Reach out to schedule your interview today! #businessninjaspodcast #podcastguestinterview

On our radar: DedCool In a crowded market, DedCool redefines what it means to create remarkable fragrance experiences. Founded by Carina Chaz in 2016, the brand is making fragrance an everyday, genderless ritual, recently expanding to SEPHORA As Chaz shared on the Glossy Beauty Podcast, "We want to speak to fragrance in ways our competitors aren’t." Hear how DedCool is shaping the future of fragrance: https://lnkd.in/ep2s7QZ9

💡 The Science of Innovation: Creating a Functional Energy Drink On the latest episode of the goBHB Experience Podcast, Bonnie Barber sits down with @Savagenutra to discuss the meticulous process behind developing a stimulant-free energy product. Key ingredients like BHB, zembrin, and ergothioneine were selected to deliver clean, sustained energy. From optimizing the formula to perfecting the fruity flavor, texture, and packaging, every detail was carefully considered to create a truly effective and innovative product. This conversation highlights the balance between science, design, and functionality in today’s wellness industry. 👉 Listen to the full episode to learn how innovation is shaping the future of energy drinks. #goBHBExperience #SavageNutra #KetoneInnovation #FunctionalBeverages #CleanEnergySolutions #HealthAndWellness

𝗘𝘃𝗲𝗿 𝗵𝗲𝗮𝗿𝗱 𝗼𝗳 “𝗰𝗼𝗼𝗹𝗰𝗮𝘁𝗶𝗼𝗻𝘀,” “𝗖𝗹𝗶𝗺𝗮𝘁𝗲 𝗳𝗮𝘀𝗵𝗶𝗼𝗻,” 𝗼𝗿 𝘁𝗵𝗲 𝗽𝗵𝗿𝗮𝘀𝗲 “𝗢𝗞 𝗗𝗼𝗼𝗺𝗲𝗿”? 𝗜𝗳 𝗻𝗼𝘁, 𝘁𝗵𝗶𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗰𝗮𝘁𝗰𝗵-𝘂𝗽.   I had the pleasure of joining Rica Facundo on her WARC podcast to dive into how rising temperatures are reshaping consumer behaviors. Expect to chill some preconceived notions and swap them for trends that are absolutely hot off the press!   For those who can't wait, here’s a sneak peek at these fresh concepts:   🥶 𝗖𝗼𝗼𝗹𝗰𝗮𝘁𝗶𝗼𝗻𝘀: The latest travel trend where Asian travellers seek out "coolcations" to escape the heat—led by none other than India. (100% global spike in searches for "cooler holidays)   👔  𝗖𝗹𝗶𝗺𝗮𝘁𝗲 𝗙𝗮𝘀𝗵𝗶𝗼𝗻: UNIQLO AIRism collection, designed with cool fabric & comfort conditioning technology has been flagged as a Strategic Global Brand for the next decade. This isn’t just fashion anymore; it’s climate fashion.    🤬 𝗢𝗞 𝗗𝗼𝗼𝗺𝗲𝗿: A catchy phrase and rallying cry for climate activists, embraced by a growing number of eco-creators on social media to combat climate doomism.   It's a fascinating discussion you won’t want to miss—available now on Spotify and Apple Podcasts! #climatechange #ConsumerTrends #MarketingStrategy https://lnkd.in/gvF5WXtJ TBWA\Asia, Sean Donovan, Alrick Dorett, Ellie Brocklehurst, Peter Khoury, Mandy Wong, Yong Ping Loo, Fung Wee C.,

When I chose to quit alcohol, it wasn't just a personal decision—it became the catalyst I needed to solve a problem. My journey toward a cleaner lifestyle inspired me to co-found Kommunity Brew, a brand that offers Australians a new way to celebrate a healthier lifestyle and embark on their own wellbeing journey.🍃🥂 In Episode 123 of the Foodpreneur with Chelsea Ford podcast, I dial-in with Chelsea to talk about my mission and the values that shaped Kommunity Brew. I share my confidence in the “pub test” that keeps each product authentic to my ambitious vision of building a $50M+ mindful drinking culture. Here’s what you can expect from the episode: 🤝 The impact of storytelling and authenticity in creating a loyal, health-conscious community. 🛒 Why I’m prioritising in-store experiences and real connections over social media hype. 🧅 The ‘onion’ approach to product design—a unique and layered strategy worth discovering. 📈 How in-store sampling and demos have helped break down barriers and win over retail partners. Tune in to hear the full story behind Kommunity Brew and my vision for a healthier drinking culture. Listen via these links ⤵️ 🎧 Spotify: https://lnkd.in/gBNWUXw5 🎧 Apple Podcasts: https://lnkd.in/giHUmzih Or search 'Foodpreneur with Chelsea Ford' wherever you listen to podcasts. 🎙️Special thanks to Thrive-Collective Consulting for sponsoring a great public-resource, while I am not a client, I have enjoyed multiple industry-related conversations with George Gabriel contributing to our overall strategy. Do them a favour by checking out Thrive-Collectives services.

For those interested in the Gulf States, here's a good podcast interview with Khamid Al Tayer by Imran BoF to listen to. https://lnkd.in/eFxCPW_4

“𝘾𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙮 𝙬𝙖𝙨 𝙩𝙝𝙚 𝙠𝙚𝙮 𝙩𝙝𝙚𝙢𝙚 𝙞𝙣 𝟮𝟬𝟮𝟰. 𝘽𝙧𝙖𝙣𝙙𝙨 𝙩𝙝𝙖𝙩 𝙛𝙤𝙨𝙩𝙚𝙧𝙚𝙙 𝙖𝙪𝙩𝙝𝙚𝙣𝙩𝙞𝙘 𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙞𝙤𝙣𝙨 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙪𝙨𝙚𝙧-𝙜𝙚𝙣𝙚𝙧𝙖𝙩𝙚𝙙 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙩𝙝𝙧𝙞𝙫𝙚𝙙.” Odore's Armaan Mehta shared his insights on the Global Cosmetics News podcast, reflecting on the major beauty trends and challenges of 2024 🚀 Listen to the full episode linked below. What trends do you think will continue to shape the beauty landscape next year? https://lnkd.in/eq6nWj2i

InsightTrendsWorld brings a selection of daily Insights and Trends from around the world. Today's Topics: The Boring Phone, Live Events, Second Hand, Nostalgia, Snacking Landscape, Luxury Street Wear, Celebrity Podcasts, The New Luxury, Phased Retirement, Retail Subscriptions, Guilt Free Ice Creams, Voice Commerce, Autonomy, Authenticity, Sustainable Beauty, Swicy Drinks, Loud Budgeting, Convenience ...and many more at https://lnkd.in/eKAXu6u