Matthew Kilmurry’s Post

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Founder/CEO, Intrinsic Digital (ApartmentGeofencing.com, HotelGeofencing.com)

What do apartment residents want? There are two key issues that received an overwhelming majority: safety improvements and flexible payment options. 1) Residents don’t feel safe. According to the Deep Sentinel "Multifamily Security Concerns in 2024" survey, nearly 75% of renters believe that management should be doing more to improve property safety. Inflation has a direct effect on crime rates. Property management companies can make their properties stand out by properly addressing security concerns—through upgraded lighting, surveillance, and better package management. 2) Resident want flexible payment options. This one is surprising and seems like a low-hanging fruit option that can foster renter retention. The Flex “Revolutionizing the Resident Experience in the Digital Age” survey found that 85% of residents with the option to split their payments across the month report higher satisfaction. https://hubs.li/Q02X0sFh0

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Delia Hernandez

Marketing Manager, Hubspot CRM & Automation

1mo

As an apartment renter, I'm floored that our community doesn't provide more security, especially surveillance. This is an expenditure that would justify their annual rental hikes to me.

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