Milwaukee World Festival, Inc.’s Post

Hey everyone, If you’re hiring a social media manager and expecting them to do market research and come up with great content ideas, then guess what? You’re actually looking for a strategist, content creator, and creative director all in one. This is why social media management isn’t just an afterthought anymore. Things have changed, and it’s time to understand that hiring a good social media marketer is crucial. You need to budget properly for their skills and expertise. Just a friendly reminder! 🫶 #SocialMedia #DigitalMarketing #ContentCreation #Strategy #CreativeDirector

I’m telling you, when you all morph job roles like this? It doesn’t yield good results in the long run. You pass up candidates who can fill the roles separately and optimize your results and then you create a “wrong label” like I’ve stated before and leave the people you’re trying to employ confused or we don’t even try to apply because you asked for extra job roles and responsibilities that doesn’t belong to us. This is called being cheap and cutting corners. You’re going to burn out the one single person doing this. I’ve seen a few previous job listings I’ve been denied for go right back up 3 months later.

👏 Great point of view! 👩💻 And how importan is to have a real consideration in Social Media Managers. How they (and I) make lot of research, create ideas, plan a strategy. #socialmedia #contentcreator #strategy #marketingdigital

Now THIS is something I wish I could shout from the rooftops. If you are paying your SMM $15/hour, do NOT expect them to do market research, competitive analysis, or strategy. Those are super valuable, high-level skills. “Just make a post” is almost never as simple as all that, and “build us a thriving community” is an insane request when you’re paying peanuts or only employing someone three hours per week. Social media is not an easy job or an afterthought, and it hasn’t been since about 2009. Are you using it to its full advantage? #marketing #socialmedia #digitalmarketing ___________________________________ 💘 Hi, I'm Amy. I'm a veteran copywriter, brand strategist, and digital marketer helping you get your message to your people. 💝 If you're a coach, consultant, or personal brand who is having trouble putting all the pieces together, we should talk. 💥 Send me a DM to sit down for a virtual coffee with me!

If you hire a social media manager expecting them to do market research and come up with brilliant and trending content ideas then guess what, you are not hiring a social media manager! You are hiring a strategist, content creator, and creative director.👀 That’s why “Social Media Management” is no longer a role that’s an afterthought. Times have changed and it’s time to understand hiring a social media manager is essential and you need to budget accordingly for their expertise. This is for all the #socialmediamanagers out there!🤍 #socialmediamarketing #socialmediastrategy #socialmediamanager #socialmediaexpert

If you hire a social media manager expecting them to do market research and come up with brilliant content ideas then guess what...you're not hiring a social media manager...you're hiring a social media strategist, content creator, and creative director. And that's why "social media management" is no longer a role that can be looked at as an afterthought. Or one that gets paid pennies. Times have changed and it's time for business owners to understand that hiring a social media marketer is essential & you need to budget accordingly for their expertise. Who's with me?? #socialmediamanagers #socialmediamarketing #socialmediamarketers

If you hire a social media manager expecting them to do market research & come up with brilliant content ideas then guess what...you're not hiring a social media manager...you're hiring a strategist, content creator, and creative director. And that's why "social media management" is no longer a role that’s an afterthought. Times have changed and it's time to understand that hiring a social media marketer is essential & you need to budget accordingly for their expertise. That’s all 🫶 #management #digitalmarketing #technology #socialmediamanagement #socialmediastrategy #socialmediaexpert #socialmediaamrketing

If you're hiring a social media manager, remember you're getting more than just a manager. You're bringing on a strategist, content creator, and creative director in one role. "Social media management" is no longer an afterthought it's a strategic necessity in today's evolving landscape. Investing in a skilled social media marketer is crucial. Budget appropriately for their expertise and the value they bring to your brand. 🚀 Credit: Rylie Jouett #socialmedia #marketing #branding

You don't need a social media manager. There, I said it. You need a social media team. Here are some roles you need to hire for: 1️⃣ Head of Social 2️⃣ Content Creator 3️⃣ Content Curator 4️⃣ Community Manager 5️⃣ Paid Social Manager / Advertiser 6️⃣ Social Media Analyst 7️⃣ Graphic Designer 8️⃣ Video Editor 9️⃣ Influencer Manager That's the minimum. If you really want to step up your game, you'd have multiple roles dedicated to specific platforms under the Head of Social position. You can't expect one person to do it all. And you can't afford to ignore social media any further. It's a powerful marketing tool that is greatly underutilized, under resourced, and often disrespected. Invest in your team. Respect their expertise. And PAY THEM WELL. #SocialMedia #Marketing #SocialMediaMarketing

Brands always want to hire one person for social media. This is wrong ❌ You need a minimum of two; someone focused on content creation, editing and being the face of the brand. And another focused on strategy, content ideation, working hand in hand with the content creator 🎥 For extras, you can hire more talents for community management, PR, digital marketing etc Thought? Share below👇 #Marketing #Marketinghires #marketinghires