Emmy-winning show creator building the future of food media inside the creator economy. Co-founder of YumCrunch and Ugly Brother Studios.
This episode of #TheTown explores the profoundly shifting financials of (mostly) scripted content in legacy media. As always, Matthew Belloni breaks it down with precision, with his guest John Mass from Content Partners. Notably for my unscripted colleagues, John mentions how valuable certain unscripted assets can be in the modern FAST/AVOD ecosystem. Take a listen for it (True Crime, low budget, high volume)… As an unscripted guy straddling legacy and social, I would love a deeper dive into financials in the category of unscripted content. While I don’t forsee us ever getting back to the amazing Terms of Trade negotiated in the UK in the 90s by my former boss David Frank at RDF, all of this disruption makes way for lucrative deal making nonetheless. Matt, maybe that’s for a future episode? And while you’re at it, I would love your exploration of the current and projected value of content being generated within the Creator Economy (currently valued around $250B but projected to double by 2026). Surely, these low-cost, high volume content libraries will grow exponentially in value, especially with favorable exclusivity. This podcast continues to be the best analysis of the business of entertainment anywhere. #media #entertainment #business #podcast
New pod: Understanding how money is made in made in television over years and decades is key to figuring out what to make right now. With Content Partners president John Mass. Listen! https://lnkd.in/gemGNKXD
