Michael Rao’s Post

I've talked a few times recently about when it's not great to use AI for your content, so today, I thought I'd balance the books by sharing WSI Central's blog on "When AI content is a good idea". The rise of artificial intelligence (AI) has changed hundreds of industries, and digital marketing is no exception to this trend. For businesses looking to grow their online presence, attract more customers, and grow their bottom line, leveraging AI for ideation and content creation has become an increasingly relevant tool. Read WSI's latest blog post to discover the pros, challenges, industries benefiting, and when AI is the right choice for your business. #AIcontent #contentmarketing https://lnkd.in/dUeyXdTb

I've talked a few times recently about when it's not great to use AI for your content, so today, I thought I'd balance the books by sharing WSI Central's blog on "When AI content is a good idea". The rise of artificial intelligence (AI) has changed hundreds of industries, and digital marketing is no exception to this trend. For businesses looking to grow their online presence, attract more customers, and grow their bottom line, leveraging AI for ideation and content creation has become an increasingly relevant tool. Read WSI's latest blog post to discover the pros, challenges, industries benefiting, and when AI is the right choice for your business. #AIcontent #contentmarketing https://lnkd.in/e_peSChF

1 in 2 marketers say inadequate AI adoption is holding them back! Are you one of them? 🤔 Failing to develop an AI plan is risky for two reasons: 📍 Your competitors are likely already outperforming you. 📍 Without clear guidance, AI often results in poor quality content. Search engines and users are increasingly penalizing low-quality AI content. Google’s March 2024 update reduced spammy content by 45%, dealing a significant blow to marketers using AI for content flooding. The solution? A smart approach that combines human input with AI capabilities. AI is a source of value, and when used right, it can unlock growth and benefit your audience in ways you hadn’t imagined. Learn more about Augmented Experts’ unique blend of human-led expertise and AI and how it can help you revolutionize your marketing strategy by checking the comments👇 #AI #DigitalMarketing #AIContent #AIStrategy

#AI #CreativeOptimization #MarketingInnovation #ContentCreation #AIinMarketing #DataDrivenCreativity AI IS REVOLUTIONIZING CREATIVE OPTIMIZATION: THE FUTURE IS NOW AI will drastically transform how marketers build, execute, and optimize their campaigns. The traditional process of developing briefs based on human insights, creating assets and media plans, launching campaigns, and waiting weeks for results is about to be disrupted. As AI continues to evolve, creative optimization is no longer a static process but a dynamic, data-driven, and ever-evolving strategy —delivering high-performing, relevant content faster than ever before. Are you ready to harness the power of AI in your creative strategy?

It’s pretty evident that the digital content landscape is evolving, and AI is at the forefront of this transformation. So how can we leverage AI tools efficiently and intelligently to help us create content that is both scalable and original, ensuring we stay ahead of the competition? There’s an Answer to this question: 1️⃣ Utilize advanced AI tools for Ideation. 2️⃣ Ensure your content stands out by adding personal insights. (This is important!) 3️⃣ Maximize your content’s impact by repurposing it. 4️⃣ Employ AI analytics tools. Let’s see how you can ACTUALLY do all of this, in DETAIL! shall we? Meet me at the CAROUSEL If this helped. Like, share, and repost. Do FOLLOW for more content like this👆 #AI #ContentCreation #DigitalMarketing #SEO #ContentStrategy

How blogging builds trust and brand loyalty in the age of AI Is business blogging truly dead? Learn why and how every business should integrate blogging into their digital marketing strategy. Read more at - https://lnkd.in/gh-CizPt #OnlinePresence #digitalmarketing #LatestNews #MarketingUpdates #blogging #AI #digitalmarketingstrategy #NewsUpdate #news

I’ve been going down a rabbit hole recently on how to better leverage AI as a thought partner in marketing beyond creating content. This Forbes article by Aleks Farseev outlines eight ways AI is informing marketing strategy and provides a variety of examples from predictive customer insights that better anticipate customer needs to campaign budgeting and optimization. One area where I am hoping to see AI make strides is qualitative market research, a key input I like to use as a foundation of a go-to-market strategy. There is an opportunity for AI to help transcribe, gather, and surface critical insights across large sets of customer qualitative feedback saving hours sifting and analyzing. I am sure there is a tool out there doing this that I just haven’t been introduced to yet -  I’m on the lookout for it. Link to article in comments. Does anyone have recommendations on other resources helping them up-level in using AI for strategic decision-making or to inform strategy? I’d love to add it to my list. #AIinMarketing #MarketingInnovation #FutureOfWork #GPT #AI #Forbes

The Future of Marketing If AI can create content in seconds, what does that mean for the future of marketers? As AI continues to evolve, it’s not just about automation—it’s about transforming creativity, strategy, and execution. But how will this impact the role of marketers moving forward? 💡 How do you think AI will shape creativity and strategy in marketing over the next five years? 📢 Drop your thoughts below—let’s discuss how we can adapt and thrive in this ever-changing landscape! #DigitalMarketing #AI #MarketingInnovation

All #digital #marketing #professionals must start adopting #AI before July fireworks end! Learn why from Andrew & SMT? pt. 1 of 2. LinkedIn Shares Insights into the Use of AI in Marketing [Infographic] https://lnkd.in/gHHXADCM

AI is now deeply embedded in marketing teams. According to the marketing tech company Instapage's State of AI Marketing Report, which surveyed over 200 marketers across multiple industries, AI is becoming deeply embedded in marketing workflows, with 95.8% of respondents stating they use AI in their jobs every day. 47% of the marketers surveyed reported that using AI saves them at least 3 hours of work each day, with 55.1% of marketers reporting that AI-powered tools have been deeply integrated into their daily workflow. #AI #Marketing #DataDriven #Innovation #Engagement Source: Instapage