Strong ad revenue growth for Meta with a 10% YearonYear increase. Continued dominance with 40% of total platform traffic. Meta proves the wisdom of focusing on core revenue streams. #AdRevenueGrowth #MetaDominance #RevenueStreams
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As a Badged Meta Business Partner, we help you improve performance and add value to every Meta Business Suite campaign. This partnership gives us advanced tools, priority support, and early platform features for more precise, data-driven campaigns. Brodie McMaster says, "As a Badged Partner, Bonfire’s Performance Media Team gains improved training, advanced support, and new opportunities to test and refine campaign solutions." Find out how this partnership improves your campaigns in our latest article: https://bit.ly/4fG5VoN
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Why Meta Ad Accounts Get Disabled Meta ad accounts can be disabled for several reasons, including policy violations, unusual account activity, or payment issues. Regular monitoring, compliance with Meta's advertising policies, and quick resolution of any flagged issues can help avoid disruptions. Always ensure your ads meet the platform's standards to maintain a smooth advertising experience. #MetaAds #AdAccountDisabled #DigitalMarketing #SocialMediaAds #BusinessGrowth
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"Irungaa bhaai" - It's Wednesday! Let's learn about Meta's 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐫 𝐜𝐨𝐧𝐭𝐫𝐨𝐥! Advertiser control includes two components, - Cost Control - Bid Control 𝐂𝐨𝐬𝐭 𝐂𝐨𝐧𝐭𝐫𝐨𝐥 manages overall spending and ensures that it remains within limits. Key elements include, - Daily budget - Lifetime budget - Cost cap - Ad spend limit - Pacing control 𝐁𝐢𝐝 𝐜𝐨𝐧𝐭𝐫𝐨𝐥 focuses on how much we are willing to bid for ad placement in the auction. Key elements include, - Manual bid - Bid cap - Bid strategy - Bid multiplier For easier understanding—refer to the previous post about bid strategy & how ad works! Follow Vigneshwaran Ashokkumar for more Meta stuff every Wednesday!
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🚀 Big News from Meta! 🚀 Meta is rolling out bidding for incremental conversions, and it's a game-changer! 🎯 Brands might find their campaigns aren't as profitable as they once thought. but on a positive note brands can focus now on actual impact than the inflated numbers. Photo Credit: Taylor Holiday #metaads #incrementaltesting #conversionlift #d2cgrowth #performancemarekting #digitalmarketing
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BRANWYN x Hello Earth - Case Study Insights 👏 The brief 👉 Scale Meta spend, drive business growth & decrease CPA How 👉 Meta account consolidation, best practice application, Advantage+ Shopping setup, creative testing sandbox Meta creative concepting and testing Performance Content concept, scripting, production and testing What 👉 248% year on year revenue growth 10% decrease in Meta CPA 30% increase in Meta ROAS Read more on how we positioned performance innerware across Meta, and developed creative concepts that converted BRANWYN's key demographic Learn more about our partnership here👇 https://lnkd.in/enUaEJhc
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The right testing strategy can uncover what's actually working. We helped a client tackle this exact problem with a targeted geographic test. We divided their trade areas into 3 groups: 1. Group A: Doubled Meta spend 2. Group B: Kept Meta spend flat 3. Group C: Removed Meta spend entirely The results were eye-opening! Doubling Meta spend led to an incremental net positive ROI. With concrete data, the client secured approval to double their monthly Meta spend going forward. This is just one way we help clients identify their most impactful growth levers - and execute on them with confidence. No more flying blind.
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📈 META MADTECH: A Snapshot of Success As we close the first half of May 2024, we're excited to share a glimpse of our campaign performance: - Ad Spend: 2.665M - Revenue: 3.72M - Conversions: 2.26K - ROAS (Return on Ad Spend): 5.59 These numbers are a testament to the precision and effectiveness of our strategies. From May 1st to May 20th, we've not only maximized ROI but also driven substantial conversions, thanks to our innovative campaigns and relentless focus on optimization. Stay tuned as we unveil new campaigns that push the boundaries of digital marketing. With META MADTECH, the future of advertising is not just bright; it's brilliant. #MetaMadTech #MarketingExcellence #DigitalROI #InnovationInAdvertising
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Meta Q2 2024 earnings: average price per ad up 10%, strong Q3 guidance What's noteworthy about the 10% growth in Meta's average price per ad is that the US & Canada and Europe regions saw 9% and 18% growth, respectively in the quarter. These are Meta's highest-ARPU reporting regions, and they also both grew in terms of impressions delivered (although impression growth, overall, was primarily driven by APAC and ROW). This is not mere impression expansion: my interpretation of these metrics is that Meta's improved measurement, combined with Advantage+, unlocks substantive targeting optimization value despite having less capability to target known user behaviors. This is a profound adaptation.
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More incredible results from our team 🚀 Reducing Cost Per Lead within Meta can be a long journey as we see advertising costs slowly increase so this has been an amazing outcome. We'd love to support more luxury brands looking to make Meta ads more cost effective! Get in touch at info@revenuegrowth.agency to hear more about our 30 day programme 🙌 #paidsocial #meta #leadgeneration #ecommerce
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There is a lot of talk about what will happen with Meta during BFCM. Here is what I am expecting. 1. Meta will get buggy as crap. So load your campaigns early. You could get trapped in an asset-uploading hell. Happens every year. Also, just prepared for crazy volatility. 2. Spend delivery is going to be whack Spend delivery is going to be a nightmare. It’ll either spend too quickly or not spend enough and then race at the end of the day. Typically I would recommend starting off 2x what you plan on spending and tapper off if needed through the day. 3. Structure…what structure Mostly I recommend keeping things as consolidated as possible. But if you’re trying to scale aggressively and things are going well you may need to break that philosophy just to get spend to feed out. Cost caps during this time are not a bad idea either. It’s. just a love hate with spend delivery. What are you predicting?
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