MessageGears’ Post

The other day someone said "this might be a dumb thought" and the response was "no thoughts are dumb, they are just, 𝘢𝘴 𝘰𝘧 𝘺𝘦𝘵, incomplete". 💥 That exchange has been rolling around in my brain as I prep for Klue 𝐂𝐨𝐦𝐩𝐞𝐭𝐞 𝐖𝐞𝐞𝐤. Every idea, no matter how incomplete, has the potential to spark innovation and collaboration. Every year, I leave Compete Week with a pile of notes, new friends and Compete "crushes" that I think are just killing it in the PMM & CI Industry and always with tactical pieces that I can bring back to the businesses I work with. Compete Week is the perfect opportunity for us as product marketers and compete practitioners to come together and 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦 𝘵𝘩𝘰𝘴𝘦 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘴, transforming them into 𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 that help us close more deals, stand out from our competitors and impact our customers. Whether you’re joining us in person or virtually, this is your chance to: 🤝 Network with fellow professionals and learn how they tackle the same challenges you face (some of my historical Compete Crushes are: Tracy Berry, Andy McCotter-Bicknell 🥦, Tamara Grominsky, and Zaven Gabriel!) 📚 Expand your knowledge for our industry and gain fresh perspectives that will prepare you for the year ahead - who knows what 2025 might bring! 🔍 Dive into discussions that turn “dumb thoughts” into powerful strategies, equipping you with tactical takeaways to elevate your business. Let’s 𝒆𝒎𝒃𝒓𝒂𝒄𝒆 the “dumb thoughts” and make them brilliant together! Join us at Compete Week to collaborate, innovate, and pave the way for our next chapter. Registration Link below. In-person is SOLD OUT but Virtual is ALWAYS good and the chat is always popping off with tips from people, even beyond the speakers. #CompeteWeek #Networking #ProductMarketing #Innovation #Collaboration #klue #competitiveintelligence #productmarketing #pmm

🎯 𝐒𝐭𝐨𝐩 𝐒𝐚𝐧𝐢𝐭𝐢𝐳𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐌𝐞𝐬𝐬𝐚𝐠𝐞 - (Emma Stratton) 💡 𝐎𝐮𝐫 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬 𝐎𝐧𝐥𝐲 𝐄𝐱𝐢𝐬𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐂𝐨𝐧𝐭𝐞𝐱𝐭 𝐨𝐟 𝐓𝐡𝐞𝐢𝐫 𝐖𝐞𝐚𝐤𝐧𝐞𝐬𝐬𝐞𝐬 - (Josh Gladstone) These are just two of the mic-drop moments from Compete Week (hosted by Klue) that are still replaying in my mind weeks later. Whether you're in product marketing, competitive intelligence, or just trying to carve out a distinct space in a crowded market, these quotes are worth sitting with. I was asked to be the official note-taker for the event (thank you for the 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘦 𝘩𝘰𝘯𝘰𝘳 Adam McQueen! 💜 ), which, for a note-taking enthusiast like me, was a dream come true. Why? Because competitive intelligence is all about context and clarity—and taking great notes is the first step in both. --- 📝 Here’s what the above quotes are still inspiring me to think about: 🫧 Stop sanitizing your message: Are we so focused on polishing and perfecting our narratives that we lose the raw, resonant truths that truly connect with our audiences? 🦾 Strengths vs. weaknesses: How often do we forget that differentiation isn’t just about being great at something; it’s about being better where it matters most compared to the competition? --- ✨ For those who couldn’t make it, here are links to the blog recaps from Compete Week (because no one deserves FOMO): 𝐃𝐚𝐲 1: https://lnkd.in/gsgRqtd6 𝐃𝐚𝐲 2: https://lnkd.in/gkwNvzCD --- I’d love to hear: What’s a raw, unpolished truth in your messaging that you think would land better with your audience? And how do you keep competitive intelligence actionable rather than aspirational? Big thanks to Emma S. & Josh G. and all the other presenters for sharing their wisdom and Klue for hosting such an impactful event! #CompetitiveIntelligence #ProductMarketing #MessagingMatters #CompeteWeek

How to package your performance campaigns? 1. Don’t just do always-on create events every month - not just sale events but also product-centric events 2. Keep it idiot-proof and optimise for 3 secs 3. Play on fear, greed and urgency Save and share this with your friends. #performancemarketing #PerformanceAds

Don’t work Mark Kosoglow, I nominated myself to heckle Adam Robinson during his Pavilion GTM session. I also learned: - Adam says we should spend 25% of time on our post hooks. 📌 I need to revisit past posts that I know were great but didn’t get reach and be honest about the quality of my hook to see what I can rewrite. - Content market fit is real 📌 How can I be more vulnerable, more prolific, and better able to articulate the pain my ICP feels in my posts. - Adam wants us to post more hot takes and more sh*t posts 📌 What are my hottest takes? Perhaps that you don’t need better BoFu skills, you’re just a bad listener… I think I can do hotter 👀 TONIGHT (cross your fingers and toes) that I win the GTM Advisor of the Year Award!! Pavilion #GTMSummit24

How are you building your audience, and do you have access to your customers' data? If you're in the events industry—whether you're a thought leader hosting video conferences, in the live event space, or part of an amateur sporting league looking to expand your influence—you need to know about Michael V. Parker & EventSmarter. Unlike the big players like TicketMaster and EventBrite, which use your information to boost their advertising dollars without actually helping you grow, EventSmarter is focused on building your audience and increasing your revenue. Check out this overview, and let's set up a call to discuss how EventSmarter can benefit you! https://lnkd.in/eZrJMmZn #EventSmarter #AudienceBuilding #CustomerData #EventMarketing #ThoughtLeadership #VideoConferences #EventIndustry #LoveEvents #AmateurSports #SphereOfInfluence #AlternativePlatforms #RevenueGrowth #EventManagement #LinkedInNetworking

What do you see in this picture? A group of co-workers playing Pickleball? This is what I see: 🤝 Two sales people and two marketing people forging even stronger relationships 🧠 Increasing brand awareness among an audience of decision makers 🗣 Conversations happening with qualified prospects about their business needs and challenges - Stephen Lenahan is really good at this 💆♀️ A more casual and conversational tone compared to the attached trade show 🏓 Clear view of who the most competitive people are and which players are Pickleball enthusiasts - I'm looking at you Beau Severson 💡 A leader and team member brainstorming on how to further improve our event sponsorships 😫 Major FOMO from those who weren't able to join - I'm hoping Cameron Johnson is feeling this If you're running the same old playbook for your in-person events, I urge you to explore off-site events, unique activations and fun relationship-building engagements. Your marketing people, sales reps, customers and prospects will thank you. And many, many thanks to Katie Farr for pulling this off.

It was with pleasure last week that I was able to partner with Peter McKeon from Salesmasters International Pty Ltd at a Queensland Leaders interactive event. We ran it a little differently taking table questions from our audience of amazing Alumni participants. In the hope of sharing with others in my LinkedIn audience, I have put together this article on some of the questions and answers, covering these major takeaways: 1️⃣ 64% of customers will make their decision online before they engage with you  2️⃣ Remember, it takes 5-35 touch points before a client is ready to buy 3️⃣ Review your investment versus return 4️⃣ The pre, during and post tradeshow activities are all as important as each other 5️⃣ 69% of clients who have bought from you are likely to buy again 6️⃣ You can’t sell a secret Enjoy the read ⬇ and pop any questions below or I'm open to a conversation - https://lnkd.in/eCbfMRjB #marketingstrategy #salesstrategy #businessstrategy #brandingstrategy

Winners and losers share the same goal—just like any sports team. But what sets winners apart? A system. A process. Fall in love with your process and stay committed, because that’s what delivers results. 💙 --------------- Hi I’m Martin ☆ YOUR Sales Accelerator ⇰I help YOU to increase YOUR sales within 48 hours and YOUR sales team crushing it within 6 weeks. Ask me about myskin in the game guarantee - I will help you generate more sales, or you pay NOTHING If you liked this post and would like to see more… Ring the 🔔 on my profile to receive ALL or Most Relevant content directly in your LinkedIn Notifications. Click#MartinEadeto review all my published content - in one place.

Everyone wants their CSMs to have a relationship with the executive decision maker, but not everyone provides the structure to make those connections happen. You need to establish: 🎯 An effective Executive Sponsorship program 🎯 A solid Customer Advisory Board 🎯 Recurring Executive Roundtables events You’ll also need to: 🎯 Systematically track and measure the strength of these relationships and programs, and… 🎯 Drive accountability Making Executive Relationships happen is a team sport.

📣 Are you ATTENDING the ELEVATE Summit? Whether it’s networking, learning from industry leaders, or diving into the latest trends - let us know what you are looking forward to the most! Tag us in your posts and use #ELEVATESummit 🎟 Not bought your ticket yet? There's still time to be part of this unmissable two day event. https://lnkd.in/eNkMCZY2 #affiliatemarketing #leadgeneration