Merz Lifecare’s Post

Attention spans on the intimate wellness aisle are notably brief—averaging a mere 6 seconds which is in stark contrast to the typical 60 seconds experienced across other categories. 🤔 This scenario underscores a pivotal challenge for emerging brands: ensuring rapid visibility and product understanding. 🫱🏽🫲🏻 In this context, Absorption Pharmaceuticals - Promescent®, a brand renowned for its DTC success, partnered with our agency to carve a distinctive presence in retail stores. 🏆️ Leveraging our Path To Performance™ methodology, our job was to redefine Promescent's brand perception, positioning it as a trusted leader in quality and innovation. 📊 Our strategy bore fruit, evidenced by a notable 19-point surge in purchase intent. 👍🏻 By increasing the likelihood of purchase, Promescent is positioned to thrive across diverse retail settings—from grocery chains to drugstores. 📈 As Promescent expands its national footprint, they are sure to experience significant revenue growth. 👀 Keep an eye out for Promescent's continued ascendancy in retail environments. 🫵🏻 Working on a brand innovation or renovation? Let's chat: ➡️ https://lnkd.in/eX4NtfJF 📰 Sign up for NICE PACKAGE to receive data-first category insights, thought leadership from our team, and more! Hit the Link ➡️ https://lnkd.in/gqtcNXNj #PackagingDesign #BrandDevelopment #BrandPositioning #PackageDesign #Retail

Missed the #PitchCMO Summit, Delhi? Catch the entire session on 'Brand Building In Today’s Era' with Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing, and Communication, Nestlé India, now available on our YouTube channel. Watch now! #CMOSummit #BrandGrowth #MarketingLeadership #CMOInsights #BrandStrategy #FutureOfMarketing #CMOForum #NewDelhi

Manish Anandani, Managing Director of Kenvue India, shared his invaluable insights at ET Brand World Summit. His expertise and vision are shaping the future of the industry. Don’t miss out on the key takeaways from his session! Know more: https://bit.ly/4aynuUL #ETBWS #BusinessWorldSummit #IndustryInsights #LeadershipForum #BusinessInnovation #GlobalNetworking

Thanks so much for having me. It was a very interesting day with a lot of cool insights! My key takeaways: 1. Content is the new targeting! 2. Creative Quantity matters! Go for at least 5-7 assets to reach max impact! 3. It’s no longer about what you want to tell consumers about your brand. Find out what they want to hear. 4. For Gen Z, TikTok is becoming a search engine!  5. Trust the algorythm! 

At SKYEFOX VENTURES - SFXV Socket Managed Services we continue to enable our clients and their brands to scale successfully through fostering collaboration in all facets of the business. Learn more at www.skyefoxventures.com #partnerships #business #supplychain #entrepreneur #share #businessmodels #architecture #scalability #teamwork #socialnetworking #culture #socialentrepreneurship #entrepreneurship #startupstrategies #leanstartups #startups #startup #leanmanufacturing #manufacturing #management #productmanagement #projectmanagement #operationsmanagement #executivesandmanagement #futurism #future #innovation #productivity #strategy #consultants #managementconsulting Scott Gurfein Matthew Wenzler Justin Schmidt Sharyn Dingertopadre

Discover how Leifheit AG transforms everyday chores into experiences of unmatched quality and innovative ease! 🧹 In this Brand Growth interview Kalle Debus, Senior Brand Manager at Leifheit, sheds light on the brand's selective promotions and enduring commitment to excellence. Kalle highlights the crucial role of customer feedback in shaping products that not only meet but exceed expectations. With a keen focus on sustainability and quality, Leifheit is crafting products that stand the test of time and trends. Delve into the full article to learn more about how Leifheit maintains its edge in the competitive market through strategic brand communication and selective sales promotions. Read the full article: https://lnkd.in/dy_7Kec9 #Leifheit #Quality #Innovation #Promotions #BrandStrategy #CustomerExpereince #HomeAppliances

🚀 Exciting News in Consumer Beauty! 🚀 Direct-to-consumer skincare firm Foxtale Consumer has secured a remarkable $14 million (Rs 120 crore) in fresh equity funding, led by Panthera Growth Partners from Singapore! 🌟 This latest funding round, which also includes participation from existing backers Matrix Partners India and Kae Capital, underscores the strong growth trajectory of Foxtale Consumer. Launched in 2021 by Romita Mazumdar, Foxtale Consumer has rapidly gained traction in the skincare segment, competing with notable brands like Minimalist, Pilgrim, and Dot & Key. Despite a competitive landscape, Foxtale Consumer reported operating revenue of Rs 14 crore in its first full year of operations, signaling significant potential in the market. This funding round is indicative of the growing interest among investors in consumer brands, with Foxtale Consumer joining the ranks of successful consumer startups receiving substantial investments. As India's beauty and personal care market continues to thrive, Foxtale Consumer is well-positioned for continued growth and success in the years ahead. #FoxtaleConsumer #D2C #Skincare #ConsumerBrands #BeautyIndustry

Friends, it's happening! On May 7th, Tech & Brands - Tech Transformation, Digital Innovation & MarTech Insights is coming to Milan! 🎉 "TECH & BRANDS" is the international and itinerant workshop dedicated to the practical exchange of knowledge on how #BigBrands utilize #TECHNOLOGIES to innovate their organizations, continuously improving them in terms of #Experience (UX, BX, CX, etc.) for a wide range of #stakeholders and from multiple perspectives (operations, business, communication, sales, marketing, production/service delivery, etc.). 🔄 Sharing their #CaseHistory exclusively and directly will be C-level executives, Directors, and Managers from #TopBrands who are leading the way in correctly interpreting #TechnologicalTransformation and #Digital trends. 📊 👉 Iris Buttinoni, Director Communications Italy of Merck Group (German Multinational Company 🇩🇪 operating in the scientific and pharmaceutical fields), will exclusively tell us how fundamental and indispensable it is for #MerckGroup to design, implement, and thus focus their #DigitalStrategy around the #HUMAN element. 🌐 Joining her will be many other directors and managers presenting their #SpecialCaseHistories from #TopBrands such as: Moderna, Fujifilm Healthcare Europe, Gruppo San Donato, Cherry Bank, Linde, #SIDEL, Pasta Garofalo, Amarin Corporation, Trenitalia FerrovieDelloStato, Trustpilot Angelini Technologies - FAMECCANICA, etc. 🚀 Here's the workshop page with the program, speakers, and venue: Workshop Page: https://lnkd.in/dvJSxWHK 📆 To participate as a manager/director attending the workshop, write to: pr@techandbrands.com 🌍 The #KOB Team. "Tech & Brands" is a #KeepOnBranding initiative: www.keeponbranding.com

Case Study Spotlight: MedTech Brand Integration Discover how a global medical technology company successfully launched a new division and integrated a recent acquisition into its brand architecture. This case study unveils: ✔ The development of a global value proposition that aligns with corporate identity while promoting regional flexibility. ✔ The use of brand equity research to guide brand architecture and portfolio management. ✔ The strategic action plan that led to new market penetration and a unified brand presence. Dive into the full case study to explore the insights and strategies that transformed their brand journey: https://ow.ly/RxVA50SlFhS #MedTech #BrandStrategy #CaseStudy #BrandGrowth #BioBrand #BrandPositioning #SuccessStory #EquiBrandConsulting

[A Journey to Second Place at Network to Grow Business Case Competition] We're excited to share our exhilarating journey securing second place at the Network to Grow Business Case Competition🥈 This prestigious competition brought together bright minds from across the globe to tackle real-world business challenges and showcase innovative solutions. With passion and perseverance, Yufada Hafidzah Prana and Alifaid Muhammad Bailusy represented our team with distinction. In the case presented by BeautyFit, we delved into the dynamic world of skincare and sought to address pressing industry challenges. As a skincare brand committed to skin revitalization and health preservation, BeautyFit faced hurdles in finding sustainable packaging solutions that aligned with its ethos. The case posed intricate questions about eco-friendly packaging materials, supply chain optimization, and customer engagement strategies. Our proposed solutions aimed to revolutionize BeautyFit's packaging paradigm. By advocating for the use of Glass for skincare dropper bottles, BioResins packaging with Seaweed, and Sugarcane Fiber for outer packaging, we proposed a holistic approach to sustainability without compromising product quality. Additionally, we emphasized the importance of transparent communication channels and customer-centric initiatives to foster brand loyalty and trust. While securing second place was an incredible achievement, the journey itself was invaluable. It taught us the importance of collaboration, critical thinking, and adaptability in navigating complex business landscapes. As we reflect on this experience, we're grateful for the opportunity to learn, grow, and make a meaningful impact in the world of business. Onwards and upwards, with newfound wisdom and determination! 💼✨ #BusinessCompetition #Networktogrow #Innovation #Teamwork #BeautyFit #180dcits #dwdgits