Mercury Media Technology GmbH & Co. KG’s Post

Great market research is like a compass, guiding your strategic marketing planning and ensuring you hit the right targets with your campaigns. It’s not just about collecting data, but about turning insights into actionable strategies that drive growth and improve ROI. #B2BMarketing #MarketResearch #StrategicMarketing #GrowthHacking #DataDriven #CustomerInsight

Media mix modeling (MMM) should ideally be both a source of answers and questions. 1) As a source of answers: MMM should provide your marketing team with insights into what's likely to happen in the future based on all the marketing data you have, including current spend patterns, performance data from various channels, and the results of past experiments. 2) As a source of questions: MMM should drive you to think about how you can improve your understanding of marketing performance. If the model shows uncertainty about a particular channel, it should suggest you run an experiment to validate your assumptions and gain more certainty. The most sophisticated organizations see MMM and experimentation as a whole unified system, not as two separate things.

What if the noise in your Marketing Mix Model held the most valuable insights? Dive into how Bayesian models can unlock the secrets hidden in long tails, revealing actionable data beyond averages. Javier Marin explores the untapped potential. #DataScience #DataAnalysis

🌟 Prediction: The Future of Setting Marketing Goals 🌟 Marketing teams are often faced with the challenge of achieving ambitious goals with limited resources. As we continue to navigate the evolving landscape of digital marketing, I predict that a strategic shift towards setting more realistic and actionable goals will become prevalent in the industry. Here are some key insights and trends to watch out for in the realm of marketing goal-setting: 1. Data-Driven Approach: Utilizing data analytics and insights to set specific, measurable, attainable, relevant, and time-bound

Imagine having a marketing strategy that's always ahead of the curve. 🦾 AI-driven insights make it possible by transforming your data into actionable intelligence. Elevate your marketing game with real-time analytics that provide precise and impactful results. 🚀 Embrace the future of marketing today!

The Power of Data-Driven Marketing in 2024: Top Strategies and Benefits The relentless tide of data preserves—customer behavior, market trends, and hidden insights—all waiting to be harnessed. Yet, some marketers remain blissfully ignorant, their strategies anchored in the past. They ignore the call of data analytics, forsaking efficiency, ROI, and informed decisions. Meanwhile, their rivals ride the data-driven wave, steering toward success. The choice is stark: Adapt or fade into obscurity. In 2024, the landscape of marketing is rapidly evolving, driven by advancements in data-driven marketing and shifts in consumer behavior. Here are some of the latest marketing trends that are shaping the industry:

There are endless analysis techniques out there. This one changed the game for me. (And no, it’s not the Eisenhower Matrix.) Have you ever looked at a dashboard that seems “right”…but your gut says something’s off? Maybe you’ve been there. As marketers, we’re wired to ask: - What stories are hidden between our data points? - What insights are slipping through the cracks of our marketing systems? - What if the real answers live in what we aren’t seeing? Fast-paced marketing environments often need diverse perspectives. That’s where the Inversion Technique comes in. It’s simple: flip the narrative. For example: - Struggling to measure exit points? Track entry points, too. - Obsessed with reducing risk? Try focusing on profit growth. - Tracking conversions? Start tracking churn rates. It’s not a replacement for deep analysis—it’s a powerful way to spark fresh POVs before you dive deeper. The clarity you get when you look at what’s missing can be…unsettling. But hang in there. It’s like finding your sea legs—shaky at first, but a whole new view soon enough. Have you tried the Inversion Technique? 

If you are doing marketing for your business, but you aren't collecting and analyzing data, you might as well be doing it blindfolded. Without data and data analysis, you won't know if you're reaching the right audience, or if your marketing strategy needs adjustment. Read more about it on my blog. I am, as always, also #openforbusiness so I can help you with #marketing #data #analysis as well. https://lnkd.in/gEC4yf29

🚀 Make Smarter Decisions with Data-Driven Marketing in 2024 Are you ready to elevate your marketing game? In 2024, it’s all about leveraging data to predict trends, personalize campaigns, and drive results. In this post, I’ve broken down the top data-driven strategies that are transforming marketing, backed by real-world stats and examples. 📌 Swipe through to discover how you can stay ahead of the curve and make smarter, data-backed decisions. 💬 How are you using data to shape your marketing strategies? Let’s discuss in the comments! 👇 #DataDrivenMarketing #AIInMarketing #Marketing2024

📣 Marketers have an extraordinary amount of data at their disposal 📣 Yet it can take too much time to derive value from this data.. Our very own Tableau CMO shares how #TableauPulse can give marketers real-time updates on key performance metrics, lower the barrier to insights and speed up time to obtain value. 4 ways Pulse can boost marketing performance⇩