Memphis Tourism’s Post

Whats more fun than a Pun-ny campaign touching on our everyday lives? The usual suspects in 2023: ECD: Farhan Mirza Art: Joseph Myers Copy: M. Mkala Copy: Agnes Njeri Maina, MPRSK, MMSK Account Management: Leon Ogola THE BRIEF: Create a campaign for GOtv that promotes the availability of Maisha magic channel on lower packages and position GOtv as the champion of local content. THE INSIGHT: As taxes rise, inflation skyrockets and the prices of most household commodities increase, Kenyans are finding it hard to deal with the high cost of living. They are looking for ways to escape from the harsh realities of life and therefore readily embrace entertaining content as a welcome break from the hardships of life. THE RATIONALE: There is an opportunity to position GOtv as the caring and understanding partner who helps their audiences deal with such harsh realities of life with fun and engaging content. Because GOtv has their ear on the ground, they have added two brand new shows KASRI and ZARI to Maisha Magic Plus and even tiered down the channel so that audiences can enjoy more entertainment on us. Hence..... THE BIG IDEA: ON THE HOUSE CREATIVE ARTICULATION:

PEOPLE MATTER: Some of the most powerful content the Social Video team is creating is based on authentic interactions VP Kamala Harris is having with real people on the campaign trail. This video of a little girl in Flint, Michigan, running up with Kamala, telling the VP how much she loves her, is so genuine, moving, and inspiring. I think it highlights that people, including kids, are really paying attention to the media, and in turn, politics. What we put out in the world matters and influences others. #socialvideo #socialmedia

We had almost 2 million views and reached over 1 million people for HQ and The GC last month... All without spending a single cent on advertising or boosted posts. How are we doing it? 👉 We're focused on entertaining - not selling 👉 We've got clear subjects and content themes 👉 We've got a distinct personality & values 👉 We build narratives to set up future content 👉 We move quickly and react to news and trends While our style of content may not be suitable for your business - the approach can be applied no matter who you are, or what you sell. #nzbusiness #nzpol #nzmarketing

🎃 Halloween isn’t just for candy—it’s a golden opportunity to transform your brand in creative and unexpected ways. In our latest blog, we explore how tapping into the spooky season can give your brand a fresh, memorable edge. Whether it’s through playful content, eerie visuals, or clever campaigns, Halloween is a chance to connect with your audience in a way that stands out. Check out how Bluetext is helping brands leverage Halloween for a spooky good reinvention! 👻 https://lnkd.in/eJpR_NUM

Back when I was writing teases for the 10p news at KOLD 13 News in Tucson, we tried puns, clever wordplay, and of course, GREAT video. Everything you do, whether it's news, social, video, radio, it all involves some level of "MARKETING" to keep and grow readership/viewership/listenership. “People are subject to marketing all day long, whether we ask for it or not,” says Chandler Quintin. I liked this post. How are you making teases/marketing/promotions "fun"? https://lnkd.in/gQH2FqxQ

One of our most powerful moments of the year? A single minute of traditional throat singing honoring Annie Mae Aquash - garnering 18M plays, 500K engagements, and 28M impressions across TikTok and IG. It's a powerful reminder that authentic storytelling will always outperform conventional marketing wisdom. We're particularly proud of our work on the Annie Mae Aquash story, led by Melanie Fournier-Moncrieffe, where we strategically partnered with true crime and Indigenous creators to share this Annie Mae's narrative with wider audiences with our amazing client Hulu. Most importantly, we put our values into action. This year, we brokered over 70 creator partnerships across our client portfolio, specifically with creators of color, challenging the status quo and generating capital through storytelling. As The Belmont Agency Inc. wraps year 1 as a full service marketing agency operating across North America and The Caribbean, we remain dedicated to proving that purpose-driven marketing isn't just the right thing to do—it's also incredibly effective!

𝗦𝘁𝗲𝗮𝗹 𝘁𝗵𝗲 𝘀𝗵𝗼𝘄❗ 𝗙𝗮𝗰𝘁𝘀 𝗮𝗿𝗲 𝗰𝗼𝗼𝗹, 𝗯𝘂𝘁 𝗼𝗻𝗹𝘆 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝘀𝘁𝗶𝗰𝗸 𝘁𝗼 𝘁𝗵𝗲 𝗺𝗶𝗻𝗱❗ When was the last time you remembered the some content of a can food but you sure remember their adverts..... why do think that happens? 𝐾𝑛𝑜𝑤 𝑡ℎ𝑖𝑠; 𝑒𝑣𝑒𝑟𝑦𝑜𝑛𝑒 𝑖𝑠 𝑔𝑜𝑠𝑠𝑖𝑝𝑦 𝑎𝑠 𝑙𝑜𝑛𝑔 𝑦𝑜𝑢 𝑐𝑎𝑛 𝑡𝑒𝑙𝑙 𝑡ℎ𝑒 𝑟𝑖𝑔ℎ𝑡 𝑠𝑡𝑜𝑟𝑦, 𝑡ℎ𝑒𝑦 𝑤𝑖𝑙𝑙 𝑙𝑖𝑠𝑡𝑒𝑛 (𝑎𝑛𝑑 𝑚𝑜𝑣𝑒 𝑡𝑜𝑤𝑎𝑟𝑑𝑠 𝑡ℎ𝑒 𝑎𝑐𝑡𝑖𝑜𝑛 𝑦𝑜𝑢 𝑤𝑎𝑛𝑡) 𝐓𝐢𝐩 𝟑: Craft narratives that connect with your audience on an emotional level Ever heard a story so good it gave you chills (or caused you to want to buy immediately)? Share your experience in the comments! #contentmarketing #contentcreation #growyouraudience #socialmediatips #businessgrowth #marketingstrategy #personalbranding #branding #digitalmarketing #personalbrandingtips #customerjourney #contentmarketing #contentcreation #growyouraudience #socialmediatips

With Q3 quickly approaching, we've been pulling together some themes we're expecting to trend in the next quarter. From football fever as the Euros kick-off to summer-style staples perfect for sunny beaches (or just your garden at home, we won't tell), as the weather heats up, so does our content! Have a product or campaign that aligns perfectly with any of these themes? Get in touch and see what content we can come up with together - we can't promise it won't be filled with puns, though!  #contentmarketing   #contentideas   #contentcreation  #influencermarketing  #punsgalore

Most advertising experts will tell you not to shout at your audience. NOT CILLIT BANG!!!!! For years the brand has quite literally yelled its slogan at us. And what a slogan: ‘Bang and the dirt is gone!’ It is not fancy. It is not sophisticated. It does not reframe a problem, or tell a human story, or say anything other than what Cillit Bang is expected, by dint of being a cleaning product, to do. We love it. And, frankly, it works. It works precisely because it’s not trying to be clever. It socks you in the face the same way the product smashes through dirt. BANG. https://lnkd.in/eGJAkijq #advertising #marketing #copywriting #BangAndTheDirtIsGone Reckitt #CopywritersUnite #cillitbang

Not getting into politics, but I have to say – this is a brilliant piece of creative work! The content is crafted so well that it keeps viewers engaged till the very end, delivering the message in a way that leaves a lasting impression. 🎯 It also brought back memories of a similar catchy phrase from the same politician’s campaign a few years ago. Anyone else remember that? #PoliticalMarketing #CreativityInCampaigns #MemorableMessaging #MarketingInsights