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MEmob+’s Post

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8,790 followers

5mo

Curious about the different layers of data and how they impact your marketing strategies? Don’t miss our CEO Ihab El Yaman’s master class, where he breaks down the 4 layers of data: Zero-Party, First-Party, Second-Party, and Third-Party. Gain valuable insights straight from an industry leader and learn how to leverage each type for maximum impact. Watch the video to gain a better understanding and remain ahead in the data-driven marketing game! #DataAnalytics #MarketingStrategy #FirstPartyData #ZeroPartyData #SecondPartyData #ThirdPartyData #CustomerInsights #DigitalMarketing #DataDrivenMarketing #AdTech #MasterClass #CEOInsights #MEmob

Transcript

The data that's really sharp with the brand, with the information about behavior, age, gender, interests, things you want to do. So it's willingly shared and given and not collected. And that's the biggest difference between zero party data and 1st party data. First party data is data that's collected from you to do a service or to, to facilitate things. So if I put my e-mail address because you asked for it, that's the kind of. E-mail. They ask you for where do you live location because we want to deliver to you e-mail. I want to send you the invoice. That's first party data. So second point of data is if I'm the owner, the first owner of the first party data and I'm giving it to a second party, that the 2nd party data. So that means you did not own it, you did not collect it yourself. You are actually getting it from someone else. And you do it and you don't and you don't touch it, you didn't ask for it. It's the data that the different sources have collected through the journey of a user over and over the Internet. And they are getting it from different sources to aggregated in one place. So to go back to the the four layers of data, the data you share it with first party data you collected from the user as a first hand. Second part is a second hand give it to you as a data. Third party is multiple resources sharing data with you as a cloud, imaging as a cloud comes to you and utilize that data.

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