Memac Ogilvy’s Post

Something I fundamentally believe in is that we all have a responsibility to contribute to the world we want to live in. The world I want to live in is one where we are honest about the reality of it (even when that reality may not affect us directly on an individual level); we take a stand that aligns with our values; and where there is no such thing as a "small" act because ALL acts towards progress count. This is why I think Marketing is so important because it is a way to amplify stories one may not have access to. Brands have a crucial role to play here as they have the reach and scale that many of us mere mortals may feel we don't have (we all have reach and scale). They have the power to impact how we receive and perceive information by telling real human stories. I love this Aramex ad. It even made me feel emotional. It brings to light a story that many of us are bearing witness to every single time we open our phones. Although it's an incredibly painful reality, it tells it in a way that truly hits the heart. And if you want to cry, go down a YouTube rabbit hole watching Aramex Ramadan ads. Incredible storytelling

#Wisdom_wednesday. Here, we have a story of a campaign done in 10 days start outta prison and nooooow we have President & Vice president elect, Senegal. Also, notably for the first time we'll have 2 first ladies in Africa as reported from several media spaces.Mmmmh!😛 What can we learn from this development? 1. A campaign MUST be people centered (Put consumer) 2. A campaign MUST be effective (The 5 senses) 3. A campaign MUST have results (+ve) A business should not strive to make quick headlines to go viral in whatever way but it should focus on the key pain points that will deliver products to the consumer. Anything else is guess work that will have it kleened😏 out of the market place. I help businesses craft an #advertising _campaign plan that is customer centric, effective, and with a ROI. Get your branding right!

Nice op-ed from Ashraf Shakah in The National, digging dipper beyond the Boycotts. As a PR person I totally related with this part: The typical response of many brands is to build on traditional frameworks such as increased conversations around their corporate social responsibility or environmental, social and governance efforts, with narratives centring around “local job creation” and “positive impact on the local economy”. And I loved this part: moving from ‘built in’ to ‘built with’ The “localisation strategy” must be driven by a genuine commitment to forge real connections by involving regional stakeholders in co-creating products, services, and business practices. This “built with” and not “built in” or “built for” approach can deliver compelling results. https://lnkd.in/d28Dgaex

Decoding Gen Z in Africa: A Market You Can't Ignore! Africa's Gen Z is a rising powerhouse with unique characteristics. Learn how to tailor your brand message for a continent-specific approach. Read the full article on the AGR website: https://lnkd.in/g6xMggdQ #GenZAfrica #Marketing #AGR

Reactive communication’s impact on a government or organisation’s brand reputation: Communication is the foundation upon which effective governance and organisational success are built. It is the “lifeblood”, which is vital for both internal and external stakeholders, enabling the flow of information, the coordination of activities, and the achievement of shared goals. Conversely, communication breakdowns can lead to confusion and conflict, as in the Kenyan protests. […]

Interesting read! Ashraf Shakah

Ashraf Shakah's article beautifully captures how boycott campaigns are making a significant impact globally, especially amidst the crisis in Gaza. His insights highlight how consumer activism on social media is reshaping brand behavior, emphasizing authenticity and moral alignment. Ashraf reminds us of the power in driving genuine connections with diverse cultures, essential for brands navigating today's global landscape. Memac Ogilvy Ogilvy #BoycottCampaigns #ConsumerActivism #GlobalSolidarity #Authenticity

Why do we keep raising awareness amongst the west only? why isn't there any PR campaigns raising awareness in Asia and Africa? If you have any leads or people who are raising awareness in Asia & Africa please comment below. The West is not the world, its only part of it. Such overvalue given by mere unbalanced attention. #world #truth #freedom

The decision by consumers in Egypt to boycott certain products is a powerful reflection of the impact that social, political, and economic events can have on the market. As a business looking to navigate this shifting landscape, it's important to understand the nuances of market localization and how to adapt to changing consumer sentiments. #recruitechagency https://lnkd.in/d3FszniC

Hello LinkedIn Community! We are conducting a research study to understand the determinants of consumers' brand boycotts. Please complete this survey, which should only take about 15 minutes. Please read each question carefully and provide honest responses based on your experience. Remember, there are no right or wrong answers. We assure you that all responses will be treated with utmost confidentiality and used solely for research purposes. Your personal information will not be shared with any third parties, and all data will be reported in aggregate form to ensure your anonymity. Should you have any queries, please do not hesitate to contact us. Thank you very much for your time and effort. Survey link: In Bahasa Malaysia: https://lnkd.in/gRA_sPBA In English: https://lnkd.in/gtwtS4UD #ConsumerBehavior #BrandBoycott #Survey #Malaysia #Consumer #Behaviour #BrandHate #Brand #Boycott #Research