MeetRecord’s Post

Name: How does sales teams at Lighter Capital benefit from AI tools?
Uploaded: 2024-12-17T20:10:16.218Z
Duration: 2 min 45 s
Channel: MeetRecord

MeetRecord

9,804 followers

✨ 𝐄𝐯𝐞𝐫 𝐰𝐨𝐧𝐝𝐞𝐫𝐞𝐝 𝐡𝐨𝐰 𝐭𝐨𝐩 𝐬𝐚𝐥𝐞𝐬 𝐭𝐞𝐚𝐦𝐬 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭𝐥𝐲 𝐛𝐮𝐢𝐥𝐝 𝐬𝐭𝐫𝐨𝐧𝐠, 𝐥𝐚𝐬𝐭𝐢𝐧𝐠 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬? In our recent webinar discussion hosted by Larry Long Jr 🎤, Tanner Kovacevich, VP of Sales at Lighter Capital, shared how AI is revolutionizing their sales process. Here are the key takeaways: ✅ 𝐃𝐞𝐞𝐩𝐞𝐧 𝐂𝐥𝐢𝐞𝐧𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐬 : Move beyond surface-level qualifying questions. Utilize AI to engage in discovery-driven dialogues that truly understand and address your clients’ unique needs. ✅ 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐒𝐚𝐥𝐞𝐬 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡𝐞𝐬 𝐰𝐢𝐭𝐡 𝐀𝐈 𝐓𝐨𝐨𝐥𝐬: Use AI platforms like MeetRecord to analyze calls. Identify the most impactful questions and refine your sales strategy for better outcomes. ✅ 𝐀𝐥𝐢𝐠𝐧 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐰𝐢𝐭𝐡 𝐑𝐞𝐚𝐥 𝐏𝐚𝐢𝐧 𝐏𝐨𝐢𝐧𝐭𝐬: Leverage AI-driven insights to tailor your solutions to the genuine challenges faced by founders, fostering long-term, meaningful relationships. 🚀 Build deeper connections and drive stronger outcomes—AI is your ultimate sales ally! 💡 𝗚𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝘁𝗼𝗱𝗮𝘆! Book a demo with MeetRecord and see the difference AI can make. 👉 𝗕𝗼𝗼𝗸 𝗮 𝗱𝗲𝗺𝗼 - https://lnkd.in/gi5YQnct #SalesEfficiency #AIinSales #SalesEnablement #CustomerRelationships #MeetRecord #SalesSuccess

Transcript

In that now, Tanner, I need to ask you from your experience, how have your sales teams over at Lighter Capital benefited from AI tools specifically around managing deals and building better client relationships? Yeah, no, it's a good question. I think, you know, first and foremost, one of the the first exposures to AI tool was me record for Lighter and it really comes down to self reflection. Being such such a powerful tool, you know, in the sales process to take time to listen to yourself, you know, have a conversation because. You know, lighter capital sells something, you know, that's a commodity, right? It's capital structure. So there's not a set demo, you know, that we can go to. Hey, what does the term loan like? Well, you know that it's an amortization schedule. It's a payment schedule. You pay me back over three or four years. So really the conversation, you know, surrounds understanding the pain points of of founders. You know, it's very hard, especially in the early stage to be a founder, right And you know, there's. Kind of I think one story that I go to was before me record we had a call tool which was filled of mostly qualifying questions, right. You know what's your annual recurring revenue, how many customers do you have, is there any concentration, what's your churn kind of those type of diagnostic questions is what I'd like to call them. And I quickly realized, you know, if that was our call tool that's would be the extent of the conversations, right, fairly surface level. Not really something that sparks interest and it connection, you know, with those founders. So with me record, I was able to identify with my team of what questions that are actually impactful to learn more about the business and learn more about the pain points of the power of the founder, you know, so we can align more of the capital structure, you know, with the founders. So I think, you know, that was kind of the first light bulb moment for me where I said, OK, you know, I I'm not setting up the sales team for success by having these various. At this level question, so if we can get a little deeper, you know, I think that's where we can hopefully, you know, build a better connection because ultimately, ultimately out lighter, you know, it's a three-year loan as a standard with us, but oftentimes they come back for more capital. So this relationship you know can last for five or six years. So those initial conversations are really important and analyzing those and looking at you know, looking at those on a daily basis as a salesperson is really where you can kind of. Scale your sales ability and continuously improve.

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MeetRecord’s Post

How does sales teams at Lighter Capital benefit from AI tools?

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