Marketing medical devices to UK audiences means following very specific rules and guidelines.
It's a lot to get your head round, and there are lots of very specific things to consider.
The ASA and CAP play a key role in shaping the marketing rules around medical devices, keeping consumers safe, and setting a high standard for your marketing communications.
Medical device manufacturers can succeed in the market by:
✅ Creating responsible marketing strategies
✅ Evidencing claims with clinical proof
✅ Following good advertising practices across a variety of media channels (print, broadcast, social media etc).
Marketing medical devices successfully is a balance between following rules and getting your message across well so that your audience actually sees it.
If you want to find out more about how I work with medical device manufacturers to advertise within the rules, feel free to get in touch.
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