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We kicked off Q2 with a bang at the "Sounds of Salience" event hosted by heed. I especially enjoyed the Keynote Address delivered by Graham, our CSO, and one of the smartest people I've ever worked with. Graham highlighted the paradigm shift our industry has to make to ensure the continued relevance of our campaigns within consumers' lives. Central to this evolution is the theory of the Attention Economy, a concept we've been exploring dentsu since my arrival last year. The research around the Attention Economy is pushing us to move from exclusively planning with short-format ads and using completed views to measure success, towards a nuanced understanding of how content is consumed in different environments, and how our brands can seamlessly integrate into this dynamic landscape. It’s an approach that just makes sense to the strategist in me who wants to make work that lands in consumers’ real-life contexts. 

For the past 5 years, April 1st has meant more to us than silly pranks and jokes—it's the day we were founded! Our journey has been both challenging and rewarding. We've navigated a global pandemic, received awards for our vibrant company culture, and even earned spots on well-known lists like Adweek's Fastest Growing Agencies and, most recently, Inc. 5000. No matter how you look at it, it's safe to say we've learned a lot during our five years of existence. Here are five of our biggest learnings and takeaways: 1. Change is a constant; learn to embrace it ♾️ 2. A strong company culture is so much more than just perks 💪 3. Building relationships is everything 🤝 4. Always strive to be 1% better every day ✅ 5. Resilience is powerful 💙 Discover the deeper meaning behind these lessons and how they've shaped our identity in our latest blog post ⬇️ https://lnkd.in/gxtpMk5w #Anniversary #5years #DigitalMarketing #Advertising #PerformanceMarketing Inc. Magazine ADWEEK #FastestGrowingAgency #Inc5000

Curious about the future of media? Check out dentsu's latest report where we explore the upcoming trends for 2025. Don't miss out on this insightful read! #mediatrenda2025

🌙 Moon Media is dedicated is here to unlock your business's full potential! 🚀 From boosting brand visibility to engaging customers and ensuring sustainable growth, we've got your back every step of the journey. Let's make your business shine!✨ #MoonMedia #BusinessGrowth

Different business strategies can dramatically impact how companies expand their audiences. With a thoughtful approach, these strategies allow organisations to effectively capture market attention and drive engagement. Learn more about these strategies and their potential benefits in this article. 🔗https://lnkd.in/gkdFBBpa #BusinessStrategy #GrowthHacks #MarketExpansion

42Bruton Wrapped: Our Year in Review! As we prepare to step into 2025, we’re taking a moment to reflect on the achievements and highlights that defined 2024 at 42Bruton. It’s been a year of growth, creativity, and success, driven by our passion for delivering exceptional results across every project and campaign. From innovative digital strategies that reshaped online narratives to standout media coverage that elevated brands to new heights, this year has been all about pushing boundaries. Here’s to reaching new heights in 2025! #42BrutonWrapped #YearInReview #PRStrategy #DigitalExcellence #SpotifyWrapped

Why settle for ordinary when extraordinary is within reach? 💡 Embrace innovation with cutting-edge strategies. 🎯 Trust our expertise to navigate the digital landscape. 📈 Choose H2 Media Group for unparalleled growth. Let’s elevate your brand together! #DigitalMarketing #H2MediaGroup #Innovation #Expertise #BrandGrowth

🚀✨ Ready to elevate your brand to new heights? At Media Pillars, we turn your vision into reality with cutting-edge media strategies and innovative solutions! 📈🌟 Let us help you stand out and shine in the crowded marketplace. Elevate, engage, and excel with Media Pillars by your side! 💡📊 #ElevateYourBrand #MediaPillars #BrandSuccess #InnovativeMedia #MarketingExcellence #StandOut #BusinessGrowth #StrategicSolutions

Unlocking Creative Events: How to Engage Your Audience Join us as we delve into the world of creative event organization! Discover powerful strategies for engaging audiences and learn how to harness feedback for continuous improvement and innovation. This insightful discussion is perfect for anyone passionate about maximizing the impact of their events. #CreativeEvents #AudienceEngagement #EventStrategy #InnovationInEvents #CreativeCommunity #TheaterProduction #FeedbackLoop #EventOrganizers #PerformingArts #ContinuousImprovement

As we close the chapter on another year, it’s clear that the media landscape is undergoing significant transformation. And we couldn't be prouder of our role in shifting the focus toward measuring what truly matters - emotional engagement - and in redefining how the industry understands impact, moving beyond traditional metrics like clicks and impressions to embrace a more nuanced understanding of how content resonates with audiences on a deeper level. Fueled by the dedication of our incredible team and the trust of our clients and partners, we stay committed to setting the standards, moving from metrics that count to metrics that matter, and making measurement as human as the audiences it serves. Reflecting on 2024 milestones, we’re even more excited about what’s ahead: check out our CEO Pedro R. Almeida's latest interview for TVREV, in which he shares our vision and focus: 🔗 https://lnkd.in/gwMPYHQi As we look to 2025, we will continue to innovate, question the obvious, and measure what truly matters. After all, media isn’t just about impressions—it’s about leaving one. Here’s to an extraordinary year. Let’s continue “Measuring What Matters” and making an impact together in 2025! From all of us here at Mediaprobe, Happy New Year! #thankyou  #teamwork  #happynewyear