Matt Gill’s Post

🚀 Embrace the shift from mass to micro in consumer markets driven by diverse profiles, AI innovation, and personalized experiences. Stay competitive by leveraging data-driven decision-making and continuous innovation to meet evolving consumer needs. #ConsumerTrends #AIInnovation #BusinessTransformation https://lnkd.in/e9S7DyFm

Happy to share that I was a key contributor to the ‘2024 Consumer Behavior Tracker For The Consumer Product And Retail Industries’ report. The Capgemini Research Institute just published its third annual consumer research series, revealing that generative AI is becoming increasingly popular in shopping. In fact, one in five consumers have used it! Additionally, 46% of Gen Z consumers have made a purchase via a social media platform in the past year. Want to learn more about how consumer behavior is changing in the consumer product and retail industries? Check out the report and share it with your network. #consumerbehavior #retailindustry #AI #socialmediapurchase #CapgeminiResearchInstitute CC: Subrahmanyam KVJ, Sumit Cherian, Sakthivel Srinivasan

Do you agree that consumers are displaying paradoxical behavior, or is there something more going on here? Would love to hear your thoughts. I'll be sharing mine next week. #DigitalCommerce #UnifiedCommerce #CustomerJourney #AI #ConsumerBehavior #DigitalTransformation #XCentium

Today, Bruno Delahaye is joining a morning session organized by Stratégies to explore the world of #RetailMedia and discuss the dual transformation driven by Retail Media and AI, fueling a new surge of growth. The retail media market, already valued at over 1 billion euros in France, is rapidly transforming retailers’ value chain and the relationship between retailers and brands. Additionally, this new wave of change, following search and social media, fueled by retailers better leveraging their data, helps brands connect more closely with consumers during their shopping journey.

Ready to win with consumers in 2025? 🚀 With tightening budgets and rising expectations, the brands that thrive will turn connected insights and AI into growth-driving powerhouses. On The Drum, Zappi’s Nataly Kelly reveals how forward-thinking leaders can: ✅ Centralize insights to fuel smarter, faster decisions ✅ Leverage AI to predict trends and optimize in real-time ✅ Empower teams with consumer-driven, actionable data The future belongs to those who lead with precision, speed, and relevance. Will your brand be one of them? 📖 Revolutionize your marketing playbook—read more: https://bit.ly/41LhM0v #Zappi #ConnectedInsights #ConsumerCentricity #ConnectedData

Don't guess what consumers want. Ask them. Then ask again. And again. In fact, never stop asking. Why? Because what they want is going to change. You have to ask consumers for their input: ▶️ Continuously ▶️ Iteratively ▶️ In a connected way And if you want to predict what's next, you need to track those changing insights. Over time. Between product lines. Across business units. From one geo to the next. Here's how marketing teams can unlock consumer insights by harnessing AI: 1. Invest in connected data 2. Leverage AI agents 3. Commit to real-time optimization 4. Train and empower teams to use AI As marketers head into 2025, the future of marketing lies in transforming AI from a promising tool into a business game-changer. In a rapidly evolving marketplace, the key isn’t just adopting AI – it’s adopting AI thoughtfully, leveraging connected data to unlock speed, precision, and relevance. More on how Zappi is driving this agenda, in my latest article with The Drum ⤵️ https://lnkd.in/dVCCg4aE #ai #marketing #consumertrends

Watch this case study to know how Sigmoid developed an image analytics based solution powered by deep learning to gain insights into consumer buying patterns, product preferences, and brand penetration for an American F100 consumer products manufacturer. By analyzing product images from consumers' shelves, the consumer insights team was able to identify untapped segments, optimize marketing spends and validate market share. Sigmoid’s self-learning solution enabled the client to deeply understand their brand penetration compared to competition and consumer behavior. The solution achieved 98% accuracy in identifying beauty products and associated brands, 96% precision in detecting in-house brands and competing brands and improved consumer intelligence to devise personalized marketing campaigns. Click here to download full case study - https://lnkd.in/gbwxzfH8 https://lnkd.in/g6kS8gHC #imageanalytics #consumerinsights #cpg #machinelearning

❓Can #AI predict consumers' demand ? 🛒 CPGs are sitting on piles of shopper data. Thanks to AI-driven insights, companies can know what consumers want today and what they will be buying tomorrow. #ShopperResearch #ConsumerGoods

Modern consumers are willing to travel new technological avenues in their shopping journey, and they want to use #GenAI tools for search, recommendations, and support. A recent report by the @Capgemini Research Institute says that generative AI tools like #ChatGPT enhance the shopping experience of 55% of users. Our research also shows that along with evolving technology preferences, consumers are becoming more conscious of their sustainability impact and demand more sustainable choices and information before making purchase decisions. Download the report to uncover additional insights.

#Travel (and other) companies should be cautious when advertising #AI-driven services. While markets like India and the UAE show strong interest in AI (52% and 48% more likely to buy), skepticism is high in North America and Europe, where many are less likely to purchase from AI-integrated companies. Therefore, travel companies should tailor their messaging to each region: emphasize AI where it’s welcomed, but focus on human elements and personalized service in markets where AI is viewed skeptically. A one-size-fits-all approach could risk alienating customers in more cautious regions. #insights #datadriven #trendsanalysis https://shorturl.at/IxX2Q