Matt Easton’s Post

Transcript

If you do make the video, don't have the video be about you number one. Hey, 10 minutes, let me talk about you don't have the video be if the video be an insult, here's an insult because I do get a lot of videos from a lot of people, 9900% of them are all insults. Here's the four things I found wrong with your website. Here's the four things I found wrong with your content creation. Here's the four things that are messed up with your thumbnails on YouTube right. How about if they really wanted to sell me the video would be an insight. Eight, you know, it's something interesting that every single sales training company is having to deal with. Nobody is talking about it. If there's a way to pull in those viewers that are on your YouTube and really get them to convert over to the website, but nobody's talking about is you could essentially never advertise again and potentially 10X the revenue for your business. What are you guys doing to make sure that those videos convert into? Website visits or whatever it is, full question mark send on the video. I'm gonna it's gonna be almost impossible for me not to reach back out to that person and go wait a minute. What were you saying about there's other companies that are making tennis because what I'm doing is this and this is that the right thing to do? It's a good start, but I wanted to talk to you in terms of like things like thumbnails, you wouldn't think it was a big deal. Instead, what they do is hey, I went through your website, your thumbnails suck, your titles suck, your keyword suck. And I just go, OK, great. Suck, right? I should quit my job. I don't buy from any of those people because they just make me feel bad about myself. We gotta deliver insights that are valuable to them, whether they do business with us. Insights into insults are not the same thing. Pointing out what's wrong with the client is not a good way to get business. Pointing out something that's useful to them whether they do business with you or not is.