Mashkoor I’s Post

📝SFS' Blog in partnership with Football Benchmark. "Cᴏᴍᴍᴇʀᴄɪᴀʟ ᴅᴇᴀʟ ʟᴀɴᴅsᴄᴀᴘᴇ ɪɴ ᴛʜᴇ Bɪɢ Fɪᴠᴇ ʟᴇᴀɢᴜᴇs" As football has morphed from a local pastime to a global spectacle, its financial landscape has undergone seismic shifts, with sponsorships emerging as a pivotal force driving clubs' success and sustainability. Football sponsorships have become a lifeline for clubs, players, and the sport itself. In this analysis, we delve into the intricate web of football sponsorships, tracing their evolution over the past 15 years and exploring their impact on the modern game. https://lnkd.in/dUp_9_mH

Why Sports Brands, Businesses, and Sponsors Need Evoll to Connect with Amateur and Semi-Professional Football Clubs In today's competitive sports landscape, finding the right partnerships and opportunities is crucial for sports brands, businesses, and sponsors to thrive. There is no better, cheaper and overall more efficient way than connecting with football for it. However, navigating the complex world of amateur and semi-professional football clubs can be challenging. That's where Evoll comes in. Thank us after finishing reading this post. Evoll is a revolutionary platform that connects sports brands, businesses, and sponsors with amateur and semi-professional football clubs, providing them with numerous benefits. First and foremost, Evoll offers a comprehensive database of clubs, giving users access to a diverse pool of potential partners. Secondly, Evoll provides customized proposals based on the specific needs and requirements of users. This ensures that they can effectively pitch themselves to potential partners and showcase their value proposition. Moreover, Evoll helps users manage their relationships with clubs, tracking key metrics such as engagement rates and return on investment. This allows users to optimize their partnership strategy and continuously improve their performance. This is something we are planning on developing so share your thoughts down in the comments on what we should add. By leveraging the power of Evoll, sports brands, businesses, and sponsors can tap into new markets, secure valuable partnerships, and enhance their overall financial stability. So if you're looking to expand your reach and boost your bottom line, consider partnering with Evoll today! Join here: https://evollapp.com/

In football, few events stir as much passion and excitement as a derby match. These local rivalries, often rooted in history and regional pride, are not just thrilling spectacles but also key drivers of a league’s growth. Derbies foster unparalleled fan engagement. They ignite strong emotions, filling stadiums with roaring supporters and drawing millions of viewers on TV. This connection strengthens the bond between clubs and their communities, deepening fan loyalty. For sponsors and broadcasters, derbies are goldmines. Their high-profile nature attracts lucrative sponsorships and premium broadcasting deals, while the buzz surrounding these games boosts merchandise sales and advertising revenue. These matches become cultural events, embodying the history and identity of the regions involved, and making the league more relatable and appealing. Finally, derbies fuel healthy competition, pushing teams to perform at their best for the sake of pride and bragging rights. This level of intensity enhances the quality of play and raises the overall standard of the league, attracting more fans and investments. I’m excited to contribute to this vibrant tradition as I take on the role of TV director for the upcoming Nyanza Derby between Gor Mahia and Shabana FC in the Kenyan Premier League. This historic rivalry is not just a game but a celebration of football in the region, and I’m honored to be part of bringing this spectacle to fans across the nation and beyond. In essence, derbies are more than just football matches—they are the lifeblood of a thriving league, capable of transforming it into a global powerhouse. #Tvdirector

🛑 First football league in the world to reach 10 million subscribers on YouTube. ➡ It's all about strategy. 🔴 Long-term strategy: LALIGA has been a force on YouTube for over a decade. The 🇪🇸 Spanish league took advantage of a golden age of its club football (Champions League triumphs, Messi, Ronaldo, etc.) to attract a global audience to its digital world. Launched in 2012 and managed by Mediapro Group, the YT channel has gradually increased its subscribers. The goal was clear: ➡ to internationalize LaLiga and reach every fan on the globe. The result? ➡ Outside of Spain, the 🔝5 countries with the most subscribers are Indonesia 🇮🇩, Mexico 🇲🇽, India 🇮🇳 and the United States 🇺🇸. ✅ Over time, LaLiga has adopted various strategies. For example, in 2015, they decided to live broadcast the Copa del Rey (except for the final) on YouTube in 17 selected countries on a pay-per-view basis. ✅ At the same time, LaLiga clubs have also made their mark on YouTube. FC Barcelona 🔵🔴 is the most subscribed football club in the world (16.8M) and, along with Real Madrid C.F. ⚪⚫ (12.5M), are the only football clubs with +10M subscribers on YouTube (the next in line are English clubs Liverpool Football Club and Manchester United). 🛑 What's behind the Spanish league's YouTube success? A non-stop execution of the strategy: ◾ Extensive match highlights (+3 minutes) available on both the LaLiga channel AND the respective club channels. ◾Technology and partnerships (e.g., with WSC Sports). ◾Diverse YT formats (press conference broadcasts, pre-match warm-ups, full youth team matches, podcasts, interviews, compilations, etc.)

Sunday strategies, The Beautiful Game Hello experts! How much do you think game style affects sponsorships, media, and partnerships? As you may know, on Sunday we have a big game coming up – the Euro Final. We are about to witness a clash of two remark able game strategies, and these approaches aren't exclusive to soccer. On one hand, we have the wonderful journey of Luis de la Fuente, Spain's manager, who has disrupted the competition with a young team. His style is reminiscent of Luis Aragonés during the 2008 Euro, where Spain, even without their most valuable player Raúl, won the championship. The confidence in each team member is incredible; everyone has a specific task to accomplish. Despite having great individual players, they play as one cohesive unit. On the other hand, we see Gareth Southgate with one of the most promising squads in recent times. 'The Three Lions' have been criticized over the past six years, with many blaming Southgate's style as poor. There's a prevailing sentiment that the team could have achieved more, despite reaching two consecutive Euro Finals and the semifinals of the last World Cup. Southgate's strategy relies on giving players the confidence to solve challenges through individual talent – eleven stars playing to win based on their own merits. Perhaps they have made it this far because of their brilliant players, or maybe this is a viable game style, a deliberate strategy. We are in for a brilliant game: on one side, growing stars supported by experienced veterans playing in perfect harmony; on the other, eleven proven stars showcasing individual talent. Do you recall similar cases in different sports? Who came out on top in those scenarios? Let me know your thoughts.

Sky Sports Extends Its Partnership With The Barclays Women’s Super League To Remain The Leading Women’s Sport Broadcaster: Women’s Super League on Sky Sports sits alongside an unrivaled offering of domestic football every season including 128 of best matches from the Premier League, over 1000 EFL fixtures including every match from the League Cup, and the biggest games from the SPFL and SWPL. Sky Sports Managing Director, Jonathan Licht, says, “Audiences have increased hugely over recent years and we’re proud of our contribution to the growth of the game and women’s sport more broadly, showing 70% of all live action last year on our channels.” More people than ever before are watching and engaging with women’s football. Since Sky Sports first partnered with the Women’s Super League in 2021, viewing on pay TV has now increased four-fold. Each season on Sky Sports, fans have watched in record-breaking numbers, with the Manchester derby on 23 March 2024 achieving a peak audience of nearly 600k and an average audience of 485k. Sky Sports has an unrivaled range of women’s sport and, in 2023, was the home to over 70% of all televised women’s sport - more hours than all other broadcasters put together. This year, Sky Sports will broadcast Scottish Women’s Premier League, England Women’s cricket, The Hundred, US Open, WTA Tour, women’s golf Majors, Ladies European Tour, England Netball, Women’s Premier League cricket, women’s boxing, F1 Academy and more. Sky is the undisputed home for sports fans in the UK, with more top-quality sport than anywhere else. Record audiences tuned in to Sky Sports in 2023 and with key rights secured until the end of the decade, sports fans can access more of the sports they love than ever before. On Sky Sports, and available to non-Sky subscribers via a NOW Sports Membership, the Women’s Super League sits alongside:  * Premier League – 128 live games, increasing by over 70% from 2025/26 to at least 215 fixtures each season. * Formula 1 – every practice, qualifying and race until the end of 2029.  * English Football League – coverage increasing to over 1,000 matches each season from 2024/25 in a ground-breaking five-year partnership.  * England cricket - ECB rights to the end of 2028 with home men’s and women’s international cricket including the next home Ashes series, The Hundred, Vitality Blast, County Championship. * International cricket – all men’s and women’s ICC world events through to the end of 2031, and the IPL and WPL tournaments secured until 2027. * Scottish football – an increase in Scottish Professional Football League fixtures and some of the best Scottish Women’s Premier League matches each season. * Golf - all five women’s Majors, and all four men’s Majors, The Ryder Cup and Solheim Cup and both men’s and women’s Tours across multi-year terms.  * Tennis – year-round tennis from both the ATP and WTA Tours for the next five years, plus the US…

Exciting news, football fans and marketing visionaries! 🚀⚽ I'm thrilled to announce a game-changing expansion at Connect FC that's set to revolutionize sports marketing and fan engagement. Our roster of partner clubs has just grown exponentially, and the possibilities are boundless! ## Global Powerhouses Join the Connect FC Family We're proud to welcome five internationally renowned football clubs to our network: • 1 English Premier League giant • 2 Scottish Premier League titans • 2 German Bundesliga powerhouses These additions bring with them a colossal global fanbase, opening up unprecedented opportunities for brands to connect with billions of passionate supporters worldwide. ## Beyond Football: Cricket and Rugby on the Horizon But that's not all! We're in talks with IPL cricket clubs and Premiership Rugby teams, aiming to diversify our sports portfolio and expand our reach even further. ## A Call to Visionary Brands Are you an airline looking to soar to new heights? A tourist board aiming to captivate global travelers? Or a forward-thinking global brand seeking unparalleled exposure? Now is your chance to be part of this exciting journey. Imagine your brand reaching billions of devoted fans across multiple sports and continents. The potential for growth and engagement is limitless! ## Let's Connect and Create Magic Visit www.connectfc.co.uk to explore how we can elevate your brand to new heights. Don't miss this opportunity to be at the forefront of sports marketing innovation. The future of brand engagement in sports is here. Are you ready to play? #SportsMarketing #BrandEngagement #FootballBusiness #ConnectFC #GlobalReach

The Role of Sports Federations in Shaping the Global Sports Industry https://lnkd.in/gxAzpBMu #sportsfederations #sportsindustry

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