AWC partners with BJC Big C to redefine lifestyle experiences with the new Big C concept store at “Phenix” in Pratunam Innovative model to position Thailand as a global food hub, opening in Q2 2025
Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group, has partnered with Berli Jucker Public Company Limited (BJC) to launch a groundbreaking new “Big C” concept store at the “Phenix” project in the strategic Pratunam area. This innovative collaboration introduces a unique blend of supermarket and department store, offering a comprehensive shopping experience for premium and diverse food ingredients, directly sourced from producers in a "Shop in Shop" format. This will introduce a new dimension of shopping akin to a "Factory Outlet," featuring renowned local delicacies and world-class consumer goods, meticulously curated to meet the needs of modern consumers, tourists, food lovers, and the local community. Cutting-edge retail technologies will seamlessly connect the food ecosystem, offering an unparalleled shopping and dining experience. This initiative aims to attract shoppers, food enthusiasts, and tourists, while driving Thailand’s ambition to become a global culinary hub and a premier food destination.
Get ready for the excitement from the "Phenix" project and "Big C," with exclusive promotions starting this December. The new "Big C" concept store is scheduled to officially open in Q2 2025.
Read more: https://lnkd.in/gxnaDMFn
#AWC #AssetWorldCorporation #BJC #BigC #Phenix
Project Lead at Tech Mahindra
1moGreat but how much weight capicity