Martin Brettenthaler’s Post

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Experienced international CEO | Transformative business leader | Multi-faceted experience in process industries and materials | Passion for cross-cultural organizations

As Boeing keeps coming back in the news, it’s important to look past the overly negative and sensationalised headlines and get to the root of the issue. Ongoing crises such as these are challenging for leadership to navigate and difficult to get right, especially for industry titans such as Boeing. Although to a different extent than Boeing, leadership in every industry and company size face their unique crises and devise strategies to overcome them. The balance between profitability, product quality and safety is a delicate one. In my experience within the wood-based panelling industry, where worker safety is a primary concern due to the use of heavy machinery and chemicals, this balance involves a series of trade-offs that must be managed carefully. The various interests held by shareholders, board members, and employees can lead to siloed thinking where it seems that no action can please everybody. It’s essential for a CEO in such situations to act decisively, leave no room for complacency, and ensure continuous improvement is the norm. #Leadership #CrisisManagement #Boeing #BusinessTransformation #CorporateGovernance

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Daniel-Paul Dima

Senior Consultant & Board Member for: Sustainable Wood-Based Bioeconomy - Cost-Efficient and Eco-Effective Wood Harvesting in Difficult Terrain - Timberland Investment and Management - Books and Booklets on Thin Paper

7mo

I think that in many cases, and the larger the corporation is, the more this applies, it all boils down to choosing between "people AND profit" and "people OR profit". And by "people" I mean the employees and/or service and goods suppliers of a company. Until one is in the jockey's riding saddle and is facing difficult decision making, it is easy to talk. Once skin is in the game, things change dramatically ... different chemistry happens in the brains!

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Mylena Pierremont

Non-executive Board Member I Founder & CEO Connected Circles | Digital Advisor I President French Tech Amsterdam | Women entrepreneur | Innovation leader

7mo

Very interesting case to reflect on board governance and duties of independant board members to all stakholders.

Lieber Martin! Da hast du völlig recht👍 Lg Sabine

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