MarTech Cube’s Post

From 2015 to 2020, the identity landscape grew more complex with the rise of walled gardens. Platforms like Facebook, Google, and Amazon created closed ecosystems of first-party data, offering rich, self-declared insights about consumers. https://ow.ly/WqRN50U5XgC Experian #marketing #martech #technology

‘Tis the season for G2’s Winter Reports! ☃️ Congrats to the most improved, rising stars, & pack-leaders featured including Google, ClickUp, Agora, Microsoft, monday.com, Sprout Social, Inc., Grammarly, & Dovetail!  🎉 Get the full breakdown from Palmer Houchins & the full list of movers & shakers at the link below. #G2Reports

#Marketers need an strategic view of #Martech, period! (for insights to help marketers with martech, follow me and sign up to the Experimental Marketer newsletter, link in the comments 👇 )

The Google #antitrust verdict isn't just reshaping tech—it's redefining the entire #digitalmarketing landscape. As the dust settles, we're witnessing the dawn of a new era where adaptability, diverse expertise, and ethical practices will separate the leaders from the followers. This shift isn't a challenge; it's our industry's call to innovation. How will you answer? #IndustryShift #MarketingEvolution #B2BMarketing

The conversation around tech monopolies is heating up! U.S. regulators are taking a bold step by pushing for a breakup of Google to address growing monopoly concerns. This could reshape the digital landscape and promote fair competition. What are your thoughts on this potential shift? Read more: https://lnkd.in/dg8RCeCn #GoogleBreakup #MonopolyConcerns #USTechRegulation #AntitrustAction #BigTech #MarketCompetition #DigitalMonopoly #TechIndustry #RegulatoryReform #ConsumerRights

NO HYPE, JUST HONEST CRYSTAL BALL GTM PREDICTIONS. Hint: It involves a radical shift in thinking. Thank you, Amit Pande for helping us peek into the future! 🎥 If you're curious about the 'why', then watch/listen to the full conversation: [Link in comments] #FutureOfGTM #GoToMarketStrategy #AIMarketing #BusinessGrowth #MarTech #DigitalTransformation

What’s “The Long Tail”? It’s the 80% of recruited partners that aren’t delivering revenue in most channel programs. Pure revenue acceleration is possible, it just comes down to getting the next 10 to 20% to perform as well as the top 20%. But getting there in 2024, requires doing something to break the paradigm and it starts with access to good data. . Don’t miss this session to learn why old data, from old technology is costing partner teams millions of dollars, and how modern partnership leaders harness the intel they need to drive more revenue through their partner program and then activate on a go to market plan that can’t be beat! . https://lnkd.in/dWhnNM5r

🌟 Join us in Atlanta for Decisions 2025: Data Informs, Creativity Delivers and explore groundbreaking advancements in media, creative and agency operations. https://bit.ly/3AHoQA5 📅 February 12, 2025 ⏰ 11:00 AM - 4:00 PM 📍 Atlanta 🎟️ FREE EVENT 5 Reasons to Attend: 1️⃣ Networking Opportunities—Connect with adtech and martech leaders. 2️⃣ Compelling Content—Case studies and panels to challenge how you enhance creativity. 3️⃣ Visionary Speakers—Learn from those pushing the envelope with data-driven creativity. 4️⃣ Cutting-Edge Strategies—Discover how data and creativity combine for impact. 5️⃣ It’s Free—No cost to gain invaluable perspectives and connections. 🔗 Seats are filling up—don’t wait to secure your spot! https://bit.ly/3AHoQA5 #Decisions2025 #CreativityDelivers #AdTech #MarTech #4As

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