MarTech Series’ Post

Without the right MarTech in place, marketers are struggling to personalize the customer experience based on first-party behavioral data. Jessica Mok, Director of Marketing Strategy, Acoustic has some helpful tips: https://ow.ly/REbW50RJTCF #marketing #martech #technology

AI-powered consumer insights are proving to be a game changing solution, allowing marketers to gain a deeper understanding of customer preferences and behaviors through advanced analytics. https://ow.ly/Ie6r50S8yZf Silicon Foundry #marketing #martech #technology

Standard campaign metrics from media companies rarely tell the full story of how channels interact to drive results or predict future sales. Brand surveys can be slow, expensive and arduous. Same with MMM. So I was happy to recently discover MyTelescope a tool that helps make it easier to show the impact of any brand media investment on overall market share. Are you using it or something similar? Would love to hear your thoughts! #mediastrategy #brandbuilding https://www.mytelescope.io

It's an exciting time of data-driven insights, AI-powered creativity, and hyper-personalized customer connections. What's the most exciting opportunity you see for your brand in the digital landscape? #DigitalMarketing #MarketingAgency #EmbraceTheChange

If you use it right, Identity Resolution is the most powerful tool in the world. But the truth is, most people have no idea how to use it. Here are 3 emerging trends you probably don't know: 1. AI-driven personalization 2. Real-time data integration 3. Privacy-focused solutions Optimize and Engage! 🚀 Comment your thoughts! #IdentityResolution #MarketingTech #IdentityManagement #CustomerIdentity #HighIntentLeads #LeadGeneration #SalesLeads #TargetedOutreach #MarketingStrategy #AudienceTargeting #PersonalizedCampaigns #MarketingPersonalization #CustomizedMarketing

Fullcast: The Intelligent Go-to-Market Platform Acquires Datajoin to Unify Customer Journey Analytics https://ow.ly/lT1r50Slsb1 #marketing #martech #technology #Fullcast

Don’t just stay in the game- lead it. Imagine having the power to predict trends, understand customer behavior, and make decisions with confidence. With GVOC’s cutting-edge tools, smarter decisions aren’t just possible- they’re guaranteed. Let GVOC be your guide to actionable insights and unstoppable growth! 🚀 www.gvoc.co #ArtificialIntelligence #ConsumerIntelligence #GrowthIntelligence #ConsumerTrends #BusinessIntelligence #GVOC

Imagine seamlessly connecting all your marketing tools to create a unified customer journey. That's the power of deeper MarTech integration. This means: 𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗱𝗮𝘁𝗮: See the complete customer journey, not a bunch of scattered pieces. 𝗘𝗳𝗳𝗼𝗿𝘁𝗹𝗲𝘀𝘀 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Launch killer campaigns that work flawlessly across all channels. 𝗡𝗼 𝗺𝗼𝗿𝗲 𝗱𝗮𝘁𝗮 𝗵𝗲𝗮𝗱𝗮𝗰𝗵𝗲𝘀: Forget struggling with confusing metrics, get clear insights that drive results. Read More 👇 #MarTech #MarketingAutomation #CustomerJourney

"People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou 📊 The Data Speaks, But Humanity Resonates! Fascinating reveal: Across industries, when customers need support, they overwhelmingly choose human interaction (+21% to +48%)! It's like that moment when automated phone menus just won't cut it, and all you want is to hear a real person say "How can I help you?" The modern consumer journey is a beautiful paradox: 🔍 Research: We embrace digital convenience 💳 Payment: We trust automated systems 🤝 Support: We crave human connection Key Insight: While digital transformation drives efficiency (up to +31% preference in Media & Entertainment payments), human touch remains irreplaceable in moments of truth (up to +48% in Healthcare support). Think of it as a dance between bits and beats - technology leads the efficiency, but human empathy provides the soul. In every industry, from Retail to Healthcare, success lies not in choosing between digital and human, but in knowing when each takes center stage. Remember: In the end, we're not just processing transactions; we're building relationships. #CustomerExperience #DigitalTransformation #HumanConnection #MarketingInsights #ConsumerBehavior What's your take on this digital-human balance? 🤔 Source: Merkle

Many businesses invest in a variety of martech platforms, but struggle to see the bigger picture because their data sources aren’t sharing information. Read how you can leverage your martech to streamline data flow to gain a holistic view of your customer journey: https://lnkd.in/gbPfwYKT #martech #customerjourney