What exactly is an ICP?
Why is it *so* critical for early-stage startups to define it quickly?
Last week, I had the privilege of delivering a talk to the 2024 Radia Accelerator cohort – led by AlbionVC and Speedinvest – dedicated to a mission of helping to create more women-led unicorns in Europe.
Speaking alongside Natasha Lytton from Seedcamp, we chatted for over an hour with some of Europe’s most interesting female SaaS founders.
Our discussion focused on mission critical GTM work for early-stage startups:
- Defining your Ideal Customer Profile (ICP)
- Understanding your customer
- Unfolding a go-to-market (GTM) strategy from there
Launching a startup is an exhilarating process.
But founders are often so eager to build their product and get it to market, that they overlook a critical step:
.. understanding who exactly they’re building for.
Instead of developing a product for a real, urgent need, they gamble on finding an audience later.
This misstep can lead to wasted time, resources, and, ultimately, failure.
So in the spirit of this energizing conversation, I wanted to get back to my sporadic newsletter musings and share my thoughts on one of the prompted questions with you all.
Link in the comments. Enjoy! 🫶
Developer Relations Program Manager
3wReally awesome presentation team 👏👏👏