Marktal’s Post

Who do you really need on your marketing team? Whole roles might be a difference maker if you were to add them to your team? What differentiates all of those roles? Find answers to these questions and more in your guide to building a marketing team. https://lnkd.in/eKq_P4Es

Why did the marketer bring an umbrella to the office? Because they were expecting a downpour of 'feedback' after launching the campaign! ☔💬 But seriously, in the dynamic world of business and marketing, it feels like we're constantly bracing for the latest storm of trends. From the unexpected gusts of 'influencer marketing' to the occasional hailstorm of 'algorithm changes,' we're always prepared for the next shift in weather—um, I mean metrics. Remember, while it's important to be adaptable and ready for any forecast, true success in marketing comes from building strong foundations and genuine connections. So, keep your umbrellas handy for those rainy days, but never forget to enjoy the sunshine when it breaks through. What's the latest "

Does it feel like your marketing strategy is spiraling out of control because of corporate red tape? That’s one reason why I stepped away from corporate marketing… The red tape can make any kind of progress near impossible.   Too many times I’ve seen brands “play by the rules” before they: ⚫ Innovate ⚫ Grow ⚫ Create ⚫ Or attract the clients they love   That’s why, as a Fractional CMO, I help brands strategize and cut through the bureaucracy to inject fresh, heart-centered strategies that drive predictable results. If you need help navigating a path to marketing success, take this as your sign to stop spinning in circles and instead reach out!

A marketing team once enthusiastic, now dragging their feet? Are your brand managers looking less engaged and more frustrated? This isn’t just a phase. It’s a signal that something’s not right. High turnover rates and low morale can truly cripple your marketing efforts and slow your team's growth. But it doesn’t have to be this way. I've put together the 5 most common issues to tackle head-on, what they mean and how to go about them. Get your hands on this essential resource now! It's free, made by a marketer for marketers! https://www.rfr.bz/llm0lal

Want to make your marketing really work? Let’s do it together. At INNOVATE.X, we’re all about getting real results and really connecting with your audience. Here’s what we’ve got lined up: 🏄♂️ Create Campaigns That Matter: We’ll show you how to talk to your customers in a way that feels personal and real. 💻 Use the Latest Tools: Find out about the new tech that can help you reach the right people more easily. 😍 Get More People Involved: Learn simple ways to draw more attention to your campaigns and turn that into real action. 🔑 See Your Efforts Pay Off: It’s all about making a difference to your business with marketing that works. Gather your team and join today! https://lnkd.in/dpmU9n_P

External marketing is rightfully shifting away from... "Hey look at me! Aren't I awesome?" to "How can I add value to my customer/client?" If your marketing sounds like you're just bragging about yourself, then it might be time to consider a different strategy. Keep your focus on providing value to your customers and clients, rather than just showcasing yourself. This approach will not only help you build better relationships with your audience, but it will also lead to more meaningful and successful business outcomes. (Pictured: Garro Ellis, Steve Roach, Boys & Girls Clubs of Kern County)

Want to know the magic we used to hear our clients tell us that we just gave them the MOST clarity they've had in the last 5 years? 🪄Good old-fashioned basics. Yup, not really magic at all. Audit. Competitive Assessment. Brand and Messaging Review. Goals. Purpose/Vision. Understanding tech levers and programs. These things will help point you in the direction of true impact with marketing, regardless of where you work and what project you are working on. When was the last time you stopped and evaluated your marketing efforts and whether they're really driving you to wins? If there is any swirl, confusion, or uncertainty, it's time to get back to the basics. And we'd love to help you do that. Get in touch to chat about working together.

How often does this happen to you? 🤨 When your Marketing plate is over-full. You could not juggle more balls in the air. You get hit by - An unexpected, attention-grabbing, resourcing-sucking, high-priority_____. It’s called the Wild Card. It’s a Marketing phenomenon. Here’s how one client tackled it head-on… ** 👋 Hi I’m Catherine. I empower VPs of Marketing when they’ve been hit by the Wild Card by creating short-term, expert capacity, especially in midmarket companies that need to transform their Marketing strategy + ops + team.

Here are the top traits that make up GREAT marketing teams, according to the CMO of a $200 million company: 1. Everyone has a shared sense of ownership around the outcome. 2. There is a lot of humility around putting in the work and the process. 3. There is a sense of responsiveness that is rooted in respect for each other.