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The Evolution of Functional Beverages Consumer expectations are driving innovation in the beverage industry, with functional beverages taking center stage. From energy boosts and enhanced hydration to gut health and immunity support, the demand for drinks that go beyond quenching thirst is reshaping the market. This insightful article highlights the latest trends and developments in the functional beverage market, showing how brands are adapting to meet the ever-evolving needs of health-conscious consumers. As someone deeply involved in the beverage industry, I find these shifts fascinating and inspiring. At Royal Beverage LLC, we’re committed to staying ahead of the curve, crafting products that align with these trends and deliver exceptional value to our partners and consumers. Dive into the article to explore how functional beverages are expanding their footprint: https://lnkd.in/dhNc7sP7 What trends in functional beverages are you most excited about?

The rise of functional beverages has transformed consumer expectations and inspired a surge in the popularity of CBD-infused drinks. These drinks offer an easy and accessible way for everyday consumers to incorporate CBD into their routines. For brands looking to enter the CBD-infused beverage market, you should be aware of the market entry opportunities and challenges you could face. Set yourself up for success by checking out this article and learning more about the growing CBD-infused beverage trend and what you might be up against.

It is an interesting observation and not least important to bear in mind that the world of beverage looks quite different from just a few years ago. The impact of the healthy lifestyle trend on the long-term demand for low/no-alcohol beverages is significant. Consumers who are health-conscious and actively seeking low/no-alcohol products and low-calorie refreshment alternatives are driving the demand for these beverages. Breweries and beverage manufacturers are responding to the healthy lifestyle trend by developing and launching lower/no-alcohol versions of their products to better align with consumer health concerns, the desire for healthier lifestyles, and the preference for organic ingredients. But is it enough just to line extension with a 0.0% variant or will the product be sat in the corner by new fresh, skilled, and innovative producers? As a result of that Not going out wave, due to high inflation, rising consumer prices etc. : The home is generally a relaxed environment where beverage consumption has a strong comfort component. Moreover, drinking at home provides a sense of relaxation and familiarity that is not available when among strangers. The home environment is also ideal for experimentation with different alcoholic beverages that consumers may not have otherwise engaged with outside the comfort of their own homes. If this trend continues, the industry must show an even greater creativity and innovation to stay relevant in the future. To be relevant in the future, you have to look directly into the eyes of your NPD department and ask the question: "Do we have products for the consumer of the future" - if not, then you are in the process of liquidating your company and relevance in market.

Among the latest trends is “mindful drinking,” an awareness of beverage choices and consumption patterns that many adopt as part of their wellness and lifestyle goals. This awareness influences shoppers’ choices of alcoholic and nonalcoholic beverages alike. Learn how this focus on well-being is driving consumer behavior and beverage market innovation in multiple ways.

The rise of functional beverages has transformed consumer expectations and inspired a surge in the popularity of CBD-infused drinks. These drinks offer an easy and accessible way for everyday consumers to incorporate CBD into their routines. For brands looking to enter the CBD-infused beverage market, you should be aware of the market entry opportunities and challenges you could face. Set yourself up for success by checking out this article and learning more about the growing CBD-infused beverage trend and what you might be up against.

I had the pleasure of discussing some of the latest Health & Wellness trends in beverages with Food Ingredients First. From functional ingredients to mindful consumption, the beverage industry is evolving faster than ever to meet the needs of health-conscious consumers. Check out the full interview where we dive into what’s driving these trends and how they’re shaping the next generation of drinks. #HealthAndWellness #BeverageInnovation #FoodTrends #Sustainability https://lnkd.in/dzzjMmqe

89% of global consumers are interested in using functional foods and drinks instead of capsules to improve their health. Get in touch to discuss how Prinova can support your needs and have an expert by your side every step of the way. #ThisisPrinova #beveragetrends #beverageinnovation

Consumers are turning to tea, coffee and energy drinks as they reduce their alcohol intake, our research has shown. To explore current trends in the beverage space, we conducted a bespoke survey of physically active European consumers. Examining their drinking habits, the benefits they looked for from a healthy beverage and the ingredients most searched for. Find out more and read the full report here: https://lnkd.in/exW9q_cb #ThisIsPrinova #FoodandBeverageTrends #BeverageInnovation #FoodBeverageIngredients #BeverageIndustry

Get in touch to discuss how Prinova can support your needs and have an expert by your side every step of the way

Innovations in sensory science and advanced technologies are set to transform the Food & Beverage industry, offering tailored, nutritious, and eco-friendly options to meet evolving consumer preferences. To reinforce this trend, some renowned stakeholders associated with the evolving F&B sector, including Kerry, Angel Yeast Baking, DSM, DuPont, and Firmenich, have designed novel ingredients & technologies to improve the sensory profiles of food & beverages. Read our latest blog, published in the “𝗙𝗼𝗼𝗱 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲” platform, to decipher how delicious products are created that deliver an unforgettable sensory experience to consumers: https://lnkd.in/g6_8ZesV   Connect with our F&B expert Devendra Yadav to explore the potential business opportunities in the emerging sector: contact@iebrain.com. #foodinnovation #sensoryscience #fandb #ecofriendly #nutrition #techinnovation #consumerpreferences #businessopportunities #futureproofingbusinesses